Through various experiences with consumer needs and her personal sense of style, Zolika developed a powerful expertise in Luxury Fashion, first as Consultant for Chloe for more than 10 years. She strategically anticipated the shift in the luxury market in China and supported multiple renowned brands in focusing their attention on customer service and retention, leading to a substantial sales and margin improvement for her clients. To support the growing needs of luxury retail brands Zolika launched Place Des Victoires in 2015. Today she focuses her work on brand management and luxury retail experience worldwide.
Full time executive position
Responsible for building the company strategy in the region and distribution channels while developing brand awareness, brand DNA, and vision. -Capitalize on Asian cultural and business knowledge to focus on growth -Propose budgets and support clients to reach targets by implementing strategic plans -Successfully building strong relationships with franchisee and retail partners by providing the right collection assortments and continuously improving their sell-through -Help clients with visual merchandising and product training -Assist in opening boutiques and personalize the luxury selling ceremony -Responsible for APAC P&L and manage team KPIs
Focused primarily on brand building with a small, start-up minded team -Developed wholesale network worldwide and in-store retail experience training & sales activation training
www.nagagroup.com
Responsible of the selection and budgets of seasonable buys for 12 Mono brand and Multi brand luxury boutiques. -Launch of New Season Collections towards retail teams to improve brand awareness and understanding of collections :( Product training, trends, commercial looks...)
Luxury Retail Experience. We are focusing on the consumer and its experience with our clients. We act upon brand awareness, loyalty and service to bring organisational excellence. Our key strategy initiatives are: Product Training, Personalised Selling Ceremony, Merchandising and Distribution
During these 10 years, I was fully involved with the core management team and learned all facets and worldwide operations of the luxury industry. -Played an integral part in brand building as the company grew from a niche luxury brand into one of the key players in the market -Created a valuable and robust wholesale network in Asia, US, and Europe -Demonstrated the value of the brand heritage by developing and rolling-out training programs to design a distinctive luxury retail experience -Successfully contributed to the merchandising teams in boutique buying sessions by selecting and proposing the best selection based on data driven insights and a natural intuition for product Training for Retail Organisation : -Product training for Asia Pacific and US boutiques. -Mix and Match" training : How to play with a collection and propose strong modern looks to optimize sell throughs. -Selling Ceremony" roll out trainer for Asia Pacific boutiques