Dweet
Dweet

Alina Repieva

Head of Fashion
About

More than 7 years in FashionTech Leadership Roles. Primary focus on Digital Transformation, Platform Business Model Development, New Digital Business launch, Digital Marketing Strategy, Data and Product management

Previous Brands
Yandex.Market
Gloria Jeans
Lamoda Group
Lamoda Group
JPMorgan Chase & Co.
Roland Berger Strategy Consultants
Work Experience
Head of Fashion
Nov ‘21 - Apr ‘23
Yandex.Market

- Built from scratch and drove the Fashion digital business with the cross functional team including devoted Product Management, Marketing and Commercial team / achieved 5 times growth of total sales in a year (increased conversion rate x2,5, number of orders x3,5) - As a Product Manager directed the team of data scientists to complete companywide personalisation project resulted in a significant GMV growth - Increased the awareness and changed the perception of the platform through the set of digital marketing activities resulted in x3 times growth of the portfolio of brands and partners

Vice President of Strategy and Digital
Apr ‘19 - Nov ‘21
Gloria Jeans

- Developed and led the implementation of Digital Transformation Strategy for the Company resulted in the transformation to product led organisation with P&L responsibility for every Product Manager - Oversaw the Digital Business and achieved 5 times growth of total digital sales through implementation of new marketplace strategy and launch of new digital products such as app and omnichannel initiatives (Click & Collect, Click & Reserved, Ship from Store)

Head of Marketplace and Commercial Business Development
May ‘18 - Apr ‘19
Lamoda Group

- Managed the Marketplace unit in Russia and CIS countries and achieved sales growth through handling the launch of Key Partners and optimising the “Time to go Live” process - Led the B2B product team and defined the strategy for the product development of Partners Platform (Seller Center) to support all Commercial Business Units (B2B, Marketplace and Wholesale)

Head of Process Improvement Department (Internal Consulting)
Aug ‘16 - May ‘18
Lamoda Group

Supervised the team of project managers to support the implementation of companywide projects such as: - CX Transformation with the focus on Quality Improvement (economic effect of $ 9 mln of revenue per year) - Set up Loss Management System (with potential savings per year on physical and tax losses around $ 1 mln) - Launch of the new Commercial Function merging Marketplace, Wholesale and Onsite and aligning KPIs

Consultant/Business Analyst, Asset Management Oversight and Control
Aug ‘14 - Aug ‘15
JPMorgan Chase & Co.

Acted as a Project Manager for the following projects: - Weekly Reports Automation Project for 13 companywide programs for Executive Team (through OPTiC Reporting Tool) - Alignment of the Processes across Asset Management with Regulatory Requirements and identification of Risks, Gaps and Mitigation Plan - Exam Management Program Sharepoint Site Creation Participated in the Fiduciary and Conflict of Interest Firmwide Program - Performed data analysis to incorporate into deliverables presented to Global Head of Asset Management Oversight and Control

Junior Consultant
Apr ‘13 - Jul ‘14
Roland Berger Strategy Consultants

Worked on 4 strategy development projects for the clients from the following industries꞉ - Strategy for TOP‐20 Bank in Russia - Internationalization Strategy for Oil & Gas Company - Strategy for Top‐5 Infrastructure Construction Company in Russia - Metal Plant Restructuring Project

Languages
English - Fluent
French - Basic
Russian - Native
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
Institut Français de la Mode
‘23 - Unknown
Advanced Management Program (AMP) in Fashion and Luxury
Moscow School of Management SKOLKOVO
‘20 - ‘21
Chief Digital Transformation Officer Program
Harvard Law School
‘18 - ‘18
Executive Education
St Mary’s University, Twickenham
‘14 - ‘15
Postgraduate Certificate in Business Administration
State University — Higher School of Economics
‘11 - ‘13
Master's degree
The London School of Economics and Political Science (LSE)
‘10 - ‘10
Summer School
State University — Higher School of Economics
‘07 - ‘11
Bachelor of Applied Mathematics and Information Science
London, UK