Carolina Cordón-Bouzán is a founder and C-Suite creative with a passion for omnichannel brand building, digitally native business growth, and emerging ventures. In 2020, she sold her brand MONTSERRAT New York to strategic investors, and was hired to stay on as the Designer & Creative Director. Together with the strategic investors, she co-founded a portfolio of DTC brands, Palimpsest New York. After leading a seed round fundraise of $3M for the portfolio in 2022, and growing the team and brand to where it is today, she is moving on to her next professional adventure. As a designer, her pieces have been featured in Vogue, WWD, WhoWhatWear, Town&Country, and The Zoe Report, to name a few.
• Leveraged existing consumer data of a DTC brand to drive a 74% increase in the brand’s online sales in one month through an omnichannel strategy of in-person shopping events, influencer marketing, digital ads, and email & SMS. • Applied market & consumer data to evolve business development, with a focus in the areas of customer retention strategies and high quality production standards. • Onboarded a DTC jewelry brand to ShopMy, driving affiliate program growth. • Created streamlined solutions to drive growth of sales and business operations by building long-lasting, automated processes. • Grew brand awareness through the ideation and deployment of brand partnerships and influencer marketing. • Secured 2 features in Vogue and 1 feature in Cosmopolitan for a DTC jewelry brand.
A portfolio of DTC brands - incubating, building, and investing in sustainable brands, with a concentration in lab grown diamonds, for the generations of today and tomorrow. • Led the portfolio's seed fundraise of $3M in 3 months, exceeding timelines and personally securing 92% of the investment. • Served as Creative Director of 2 brands simultaneously, overseeing influencer marketing, merchandising strategies, production budgets, and cross-functional teams to ensure consistent brand vision and operational efficiency. • Worked in partnership with the team to secure Mark Ingram as the second brand in the portfolio, expanding business opportunities and strengthening market positioning in the $27B bridal sector of the US.
Principal strategist in the development and deployment of the company's US Affiliate Program for influencer marketing and content creation. • Increased e-commerce traffic of the affiliate channel to become the second largest driver of website traffic from ~15,000 sessions/month to nearly 50,000 in the span of 14 weeks. And 250,000 traffic sessions by Dec 2018. • Grew Affiliate Program to 160 Micro and Power Middle Influencers in 3 months, and coordinated shipping. • Analyzed product sales metrics, and tracked affiliate performance metrics in a monthly report.
Fino mex-us is the first luxury retail store in the One & Only Palmilla development of San Jose del Cabo. Fino boasts a curated blend of international designers, with a special emphasis on highlighting Mexican runway designers. • Worked with owner Marsha LaTessa to brand Fino mex-us. • Served as buyer in the New York and Paris markets, curating collections from international brands, tradeshows, and showrooms. • Oversaw $75,000 budget per buying season. • Project managed the build-out of Fino’s e-commerce platform on Lightspeed. • Created marketing content with Adobe Illustrator and Photoshop for email and print.
Founded and sold the brand to strategic investors in 2020; retained as Creative Director & Designer post-acquisition. • Oversaw Production and Merchandising teams of 6 direct reports managing production and online merchandising. • Designed three annual collections producing: costume jewelry, lab grown diamond jewelry, home goods, and RTW. • Managed factory communications, overseeing production orders and budgets for timely manufacturing. • Creative directed all launch campaigns, including the scouting and casting of models and influencer talent. Influencer Partnerships, Marketing, & Collaborations • Developed the brand’s network of top-tier influencers, driving over 18.9M impressions across Tiktok and Instagram in one year, working with Alix Earle, Remy Bader, Brooks Nader, Lo Bosworth, and more. • Created omnichannel go-to-market strategies per collection launch, integrating high-impact physical events with strategic hospitality activations in New York, the Hamptons, Los Angeles, and Paris Fashion Week. • Managed the external public relations team. • Invited to participate in Universal Music Group’s 2023 Grammy Gifting Suite, singlehandedly designing and staffing the brand’s suite and created a personalized artist experience by hiring an engraver to customize the jewelry, garnering 15M impressions when Samara Joy wore the brand’s necklace while accepting her first Grammy for Best New Artist. • Partnered with BaubleBar for the brand’s first collaboration collection in 2019, earning press in Town & Country and The Zoe Report without a public relations team. • Developed and executed a strategic go-to-market partnership for the brand’s launch in Bloomingdale’s, featuring the production of a custom Little Brown Bag charm, and an immersive in-store holiday pop-up at the 59th Street flagship. • Partnered with stylists and assistants to secure high-profile organic celebrity placements on Ciara and Meghan Trainor.
• Assisted founder and designer in production of seasonal collection in Manhattan's Garment District. • Served as sales at New York seasonal tradeshows. • Supported the management of invoices, proformas, production orders and sales orders. • Maintained national and international orders through the warehouse’s backend platform. • Updated and maintained WHIT’s e-commerce inventory through Shopify. • Spearheaded the production of WHIT's SS17 New York Fashion Week presentation. • Assisted in the planning of WHIT’s SS16 New York Fashion Week presentation at Pier 59 Studios. • Supported WHIT Customer Services.
Legal Summer Associate • Maintained legal knowledge database by condensing hundreds of Master Service Agreements, Statements of Work, Engagement and Termination Letters into Excel in order to more readily address contractual issues. • Closed a complex vendor settlement by negotiating and resolving refund issues, saving Capco $50,000. • Created “Lawyer in a Box” for all C-level Executives to have instant access to Capco’s legal contract templates. • Assisted in the training and acclimation of new Contract Specialist / Jr. Attorney. • Aided in the hospitality contract for the company’s Christmas trip and aided in the negotiations of the contract. • Developed comprehensive tutorials to streamline the development of future venue and hospitality contracts. Internal Human Capital Summer Associate • Analyzed learning and development raw data for over 400 client employees to identify knowledge gaps and ensure talent development. • Established Capco’s first HR Employee Life Cycle by synthesizing 150 documents to streamline HR operations. • Maintained the department’s recruitment calendar and interview schedule, and oversaw travel and accommodation expenses reimbursement. • Developed and conducted on-boarding and training materials to effectively assimilate new hires. • Facilitated the recruitment process for Capco’s Associate Talent Program and served as the candidate liaison. Completed the following classes provided: Introduction to Equities Project Management Overview Business Law Basic Concepts Essentials of Interviewing: Behavioral Interview Techniques
• Wrote a weekly series for the Health & Body section, specifically focusing on women's health. • Single-handedly covered the 2013 Summer Fancy Food Show in New York City as DC Life's sole press reporter in attendance. • Interviewed Albie Manzo of Blk. Water and The Real Housewives of New Jersey. • Conducted research assignments. • Gained experience with guest booking.
• Researched international affairs and worldwide humanitarian efforts. • Wrote articles on United Nation's International Days, current events, and gender issues for the website and international newsletters.
• Launched Santander’s first internal philanthropic initiative to increase employee involvement within the community. • Mediated the coupling of employee benefits with a subsidized gym membership to increase employee satisfaction. • Served as the head intern, coordinating corporate distribution, housing accommodations, and program excursions for all other interns.
• Worked with tissue culture in the Pathology laboratory. • Performed bone marrow extractions.
• Worked with tissue culture in the Pathology laboratory.