Carolina Cordon-Bouzan

• Leveraged existing consumer data of a DTC brand to drive a 74% increase in the brand’s online sales in one month through an omnichannel strategy of in-person shopping events, influencer marketing, digital ads, and email & SMS. • Applied market & consumer data to evolve business development, with a focus in the areas of customer retention strategies and high quality production standards. • Onboarded a DTC jewelry brand to ShopMy, driving affiliate program growth. • Created streamlined solutions to drive growth of sales and business operations by building long-lasting, automated processes. • Grew brand awareness through the ideation and deployment of brand partnerships and influencer marketing. • Secured 2 features in Vogue and 1 feature in Cosmopolitan for a DTC jewelry brand.

A portfolio of DTC brands - incubating, building, and investing in sustainable brands, with a concentration in lab grown diamonds, for the generations of today and tomorrow. • Led the portfolio's seed fundraise of $3M in 3 months, exceeding timelines and personally securing 92% of the investment. • Served as Creative Director of 2 brands simultaneously, overseeing influencer marketing, merchandising strategies, production budgets, and cross-functional teams to ensure consistent brand vision and operational efficiency. • Worked in partnership with the team to secure Mark Ingram as the second brand in the portfolio, expanding business opportunities and strengthening market positioning in the $27B bridal sector of the US.

Principal strategist in the development and deployment of the company's US Affiliate Program for influencer marketing and content creation. • Increased e-commerce traffic of the affiliate channel to become the second largest driver of website traffic from ~15,000 sessions/month to nearly 50,000 in the span of 14 weeks. And 250,000 traffic sessions by Dec 2018. • Grew Affiliate Program to 160 Micro and Power Middle Influencers in 3 months, and coordinated shipping. • Analyzed product sales metrics, and tracked affiliate performance metrics in a monthly report.

Fino mex-us is the first luxury retail store in the One & Only Palmilla development of San Jose del Cabo. Fino boasts a curated blend of international designers, with a special emphasis on highlighting Mexican runway designers. • Worked with owner Marsha LaTessa to brand Fino mex-us. • Served as buyer in the New York and Paris markets, curating collections from international brands, tradeshows, and showrooms. • Oversaw $75,000 budget per buying season. • Project managed the build-out of Fino’s e-commerce platform on Lightspeed. • Created marketing content with Adobe Illustrator and Photoshop for email and print.

Founded and sold the brand to strategic investors in 2020; retained as Creative Director & Designer post-acquisition. • Oversaw Production and Merchandising teams of 6 direct reports managing production and online merchandising. • Designed three annual collections producing: costume jewelry, lab grown diamond jewelry, home goods, and RTW. • Managed factory communications, overseeing production orders and budgets for timely manufacturing. • Creative directed all launch campaigns, including the scouting and casting of models and influencer talent. Influencer Partnerships, Marketing, & Collaborations • Developed the brand’s network of top-tier influencers, driving over 18.9M impressions across Tiktok and Instagram in one year, working with Alix Earle, Remy Bader, Brooks Nader, Lo Bosworth, and more. • Created omnichannel go-to-market strategies per collection launch, integrating high-impact physical events with strategic hospitality activations in New York, the Hamptons, Los Angeles, and Paris Fashion Week. • Managed the external public relations team. • Invited to participate in Universal Music Group’s 2023 Grammy Gifting Suite, singlehandedly designing and staffing the brand’s suite and created a personalized artist experience by hiring an engraver to customize the jewelry, garnering 15M impressions when Samara Joy wore the brand’s necklace while accepting her first Grammy for Best New Artist. • Partnered with BaubleBar for the brand’s first collaboration collection in 2019, earning press in Town & Country and The Zoe Report without a public relations team. • Developed and executed a strategic go-to-market partnership for the brand’s launch in Bloomingdale’s, featuring the production of a custom Little Brown Bag charm, and an immersive in-store holiday pop-up at the 59th Street flagship. • Partnered with stylists and assistants to secure high-profile organic celebrity placements on Ciara and Meghan Trainor.

• Assisted founder and designer in production of seasonal collection in Manhattan's Garment District. • Served as sales at New York seasonal tradeshows. • Supported the management of invoices, proformas, production orders and sales orders. • Maintained national and international orders through the warehouse’s backend platform. • Updated and maintained WHIT’s e-commerce inventory through Shopify. • Spearheaded the production of WHIT's SS17 New York Fashion Week presentation. • Assisted in the planning of WHIT’s SS16 New York Fashion Week presentation at Pier 59 Studios. • Supported WHIT Customer Services.

Legal Summer Associate • Maintained legal knowledge database by condensing hundreds of Master Service Agreements, Statements of Work, Engagement and Termination Letters into Excel in order to more readily address contractual issues. • Closed a complex vendor settlement by negotiating and resolving refund issues, saving Capco $50,000. • Created “Lawyer in a Box” for all C-level Executives to have instant access to Capco’s legal contract templates. • Assisted in the training and acclimation of new Contract Specialist / Jr. Attorney. • Aided in the hospitality contract for the company’s Christmas trip and aided in the negotiations of the contract. • Developed comprehensive tutorials to streamline the development of future venue and hospitality contracts. Internal Human Capital Summer Associate • Analyzed learning and development raw data for over 400 client employees to identify knowledge gaps and ensure talent development. • Established Capco’s first HR Employee Life Cycle by synthesizing 150 documents to streamline HR operations. • Maintained the department’s recruitment calendar and interview schedule, and oversaw travel and accommodation expenses reimbursement. • Developed and conducted on-boarding and training materials to effectively assimilate new hires. • Facilitated the recruitment process for Capco’s Associate Talent Program and served as the candidate liaison. Completed the following classes provided: Introduction to Equities Project Management Overview Business Law Basic Concepts Essentials of Interviewing: Behavioral Interview Techniques

• Wrote a weekly series for the Health & Body section, specifically focusing on women's health. • Single-handedly covered the 2013 Summer Fancy Food Show in New York City as DC Life's sole press reporter in attendance. • Interviewed Albie Manzo of Blk. Water and The Real Housewives of New Jersey. • Conducted research assignments. • Gained experience with guest booking.

• Researched international affairs and worldwide humanitarian efforts. • Wrote articles on United Nation's International Days, current events, and gender issues for the website and international newsletters.

• Launched Santander’s first internal philanthropic initiative to increase employee involvement within the community. • Mediated the coupling of employee benefits with a subsidized gym membership to increase employee satisfaction. • Served as the head intern, coordinating corporate distribution, housing accommodations, and program excursions for all other interns.

• Worked with tissue culture in the Pathology laboratory. • Performed bone marrow extractions.

• Worked with tissue culture in the Pathology laboratory.