- Developing social media strategies to increase brand awareness and customer engagement on Instagram -Creating captivating content for Instagram, which includes writing posts, the creation of multimedia content and content planning -Staying up-to-date with the latest social media trends and digital technologies
- Build a relationship with relevant influencers to execute the strategy agreed with the line manager for specific Brand Campaign and ensure the eficacy of it and proper use of the assets generated -Researching Trends and Drafting ad-copy ideas for blog posts & press releases, including interviewing, editing, proofreading and collating amendments from the Brand and Country Marketing teams, to discuss with Brand, Country Manager and Line Manager -Support the management of potential PR crisis situations -Support planning, developing and implementing PR strategies for all markets
- Creating and organising new content for social media platforms -Establishing and maintaining good relationships with bloggers and key influencers. -Researching and writing original articles according to editorial guidelines. -Responsible for coordinating and executing social media strategy, working across key social media channels -Carrying out keyword research and thematic analysis relevant to specific brands, sectors, and markets -Management of PPC campaigns across various platforms