- Create User Generated Content (UGC) in a video and photo format to organically reach an audience. - Creatively direct and execute a product campaign. - Responsible for managing all of the content that appears a client social media pages - Creates and distributes relevant content through social media platforms - Conducting market research to identify trends and opportunities for growth in specific industries or topics - Helping businesses improve their online presence
- Build a relationship with relevant influencers to execute the strategy agreed with the line manager for specific Brand Campaign and ensure the efficacy of it and proper use of the assets generated - Manage activities done with the operations team on a weekly basis to make sure product is sent to celebrities, influencers, journalists and bloggers - Keep all markets press archives up to date on a shared drive in line with Company’s guidelines - Researching Trends and Drafting ad-copy ideas for blog posts & press releases, including interviewing, editing, proofreading and collating amendments from the Brand and Country Marketing teams, to discuss with Brand, Country Manager and Line Manager - Support the management of potential PR crisis situations - Analysing PR campaigns and identify best practices to share within the Company - Update and send weekly reports to the line manager about agreed monthly objectives - Engage with Press and Influencers and build long-term relationships - Support planning, developing and implementing PR strategies for all markets
• Maintain relationships with e-commerce retail partners and manage partner/client expectations. • Manage site development and launch activities for all new e-commerce accounts including product descriptions, images, assets, banners, brand pages, and other attributes. • Support and manage the creation and execution of e-commerce promotional activities and merchandising strategy • Implement strategies to grow incremental revenue per current customer base and strategies to acquire new online customers
• Developed, created and maintained databases using Microsoft Excel and Access Targeted customers through cold calling, email marketing campaigns, follow-up and face-to-face interactions • Developed and wrote training material on how to successfully negotiate contracts by email, telephone and in-person • Identified, selected and negotiated the purchase of office supplies and marketing collateral