Grace Kelly

Drive e-commerce performance optimisation across two luxury brands and four international markets, leveraging KPI analysis to deliver actionable insights. Lead monthly performance reporting, translating data into recommendations to inform business and marketing decisions. Develop and execute CRM campaigns (newsletters, lifecycle and trigger emails) across markets, ensuring alignment with brand positioning and launch calendars. Partner cross-functionally with Brand and regional teams to ensure seamless campaign and product launch execution. Manage and optimise the customer database and CRM workflows in collaboration with external partners. Optimise the end-to-end customer journey to maximise engagement, retention, and lifetime value. Analyse e-retail sales performance and translate insights into data-driven optimisation strategies. Drive premium brand visibility across digital channels through curated collaborations, content strategy, and targeted activations. Develop and execute SEO and GEO (AI-driven search) strategies to drive qualified traffic and enhance online visibility.

Enterprise Ireland is the government agency responsible for the economic development and growth of Irish enterprises in global markets. EI works in partnership with Irish enterprises to help them start, grow, innovate and win export sales, in this way supporting sustainable economic growth, regional development and securing employment. The firm provides funding and support, from large companies through to entrepreneurs with business propositions for high potential start-ups. Managed a portfolio of 30+ high-growth Irish RetailTech and ecommerce startups entering France, advising founders on GTM, positioning and commercial development. Developed market positioning across digital commerce, SaaS and RetailTech, translating market intelligence into actionable commercial strategies. Coordinated projects with founders, enterprise buyers and partners, including Government trade missions around the Rugby World Cup and Olympic Games.

Owned organic search, conducting keyword research and on-page optimisation to improve SEO performance. Used GA4 to analyse and optimise conversion funnels, contributing to an 18% increase in user retention over 6 months. Managed paid media spend and campaigns across Google Ads and Meta. Built CRM segmentation and lifecycle strategies to improve campaign performance.

PricewaterhouseCoopers offers clients various professional business services, including accounting, auditing, human resources consulting, and strategy management. It is the second-largest professional services network in the world and is considered one of the Big Four accounting firms, along with Deloitte, EY, and KPMG. I participated in statutory audit engagements for SMEs and subsidiaries of international groups across various sectors, including distribution, industry, and services. I analysed key accounting cycles—purchases, sales, cash flow, and fixed assets—reviewed supporting documentation, and ensured compliance with applicable regulations. I also contributed to audit summaries, helped prepare final reports, and supported communication with senior leadership regarding identified risks. My responsibilities included testing internal procedures and evaluating internal controls as part of a risk prevention approach. I used data analytics tools and accounting software to enhance the reliability of financial analyses and streamline workflows. This experience strengthened my ability to work under pressure in a demanding environment that required discretion, autonomy, attention to detail, and strict adherence to deadlines.

The Coca-Cola Company is the world's largest beverage company with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.

Vermilion Energy holds a 20% operated interest in the Corrib gas field, located in Bellanaboy, County Mayo. As the largest energy investment in Ireland's history, Corrib’s focus on developing and producing natural gas provides 90% of the country’s gas production. With a focus on natural gas - the most environmentally friendly fossil fuel - Vermilion explore for, develop and produce hydrocarbon resources in a sustainable and socially responsible manner.

Diesel S.p.A. is an Italian retail clothing company, headquartered in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. During my retail experience, I consistently exceeded weekly sales targets by over 15% in a fast-paced and demanding environment, thanks to a proactive, personalised approach to customer service. I strategically showcased new collections both in-store and through digital channels, using POS data to refine product recommendations. I designed and implemented visual merchandising strategies to enhance the appeal of the sales floor while maintaining alignment with brand image and ongoing campaigns. I welcomed and supported a diverse local and international clientele, always prioritising the customer experience, loyalty building, and the promotion of services offered. This role involved close collaboration with e-commerce, marketing, and visual merchandising teams to ensure omnichannel consistency in messaging and product storytelling.