Michael Kelley
I grew up working in retail. I know the absolute importance of offering exceptional customer service, quality products and a well-branded omni-channel shopping experience. 25 years later, as a Global Senior Executive, I’ve never lost sight of how essential those components are to build a thriving business. Leading multiple businesses across APAC, EMEA and North America, my mission remains unwavering; empower people and offer customers a quality journey across digital and physical channels. My recipe for success? • I develop engaged, passionately motivated teams that achieve their goals and create environments that welcome customers, elevate the brand and drive revenue. • I know that customers are educated and have choices. My objective is to be THE consumers' choice by consistently offering a uniquely branded experience. • I build outstanding omni-channel representation that tells an inspiring story via digital platforms, boutiques, department store shops and social media outreach. My leadership peers and business partners know that I am uncompromising in my commitment to creating sustainable, profitable businesses, led by motivated teams, focused on providing quality products through exceptional service.
• Developed a sustainable retail strategy for a UK beauty and wellness brand's North America expansion, focusing on product proposition, pricing, real estate, and staffing models. • Collaborated with wholesale partners to enhance brand visibility and customer experience, resulting in increased sales and brand recognition.
Member of Ralph Lauren Global Leadership Team. Collaborated with New York Executive Leadership Team to decisively lead global operations. Developed and led successful business culture whilst delivering strong financial results. Designed budgets based on historical, current and forecasted sales.
Spearheaded entire process of new store expansion and sales generation. Directed retail eco-system, including luxury stores, concessions and outlets. Designed key operational initiatives to ensure significant long-term business growth, such as formation of regional directors and field management teams.
Administered buying, planning and distribution of Ralph Lauren luxury labels in Asia Pacific, including Collection, Purple Label, RRL and Fine Watches/Jewellery. Collaborated with New York design team to select Runway collection and fulfil needs of country-specific consumers and VIP client requests.
Oversaw strategic planning and management of all stores in Japan, such as department store concession and wholesale operations, outlet locations, free-standing boutiques and flagship establishments. Evaluated consumer data to forecast future purchasing trends, resulting in more informed decisions and business expansion. Established first iteration of entire Retail Operations organisation structure from part-time store employees to Regional Directors, streamlining communications, enhancing management, and promoting employee and customer satisfaction.