Pratikshya Sahoo

• Leading branding and packaging initiatives for a state government client supporting artisanal and rural products, developing creative strategy and visual direction for a multi-category product portfolio (~₹8 crore) and translating traditional artistic practices into a cohesive, market-ready brand identity through standardised packaging frameworks in collaboration with empanelled creative agencies. • Contributing to the creative planning and experience design of large-scale exhibitions and events, including a flagship showcase with 350+ stalls and the conceptualisation of a fashion show developed in collaboration with designers to present curated handloom-based collections, with responsibility for aligning creative direction with defined budgets and quality benchmarks. • Coordinating communication and event-related materials including print, digital, branding assets, and official gifting while operating within defined budgets and governance frameworks.

By leveraging my expertise in fashion, market strategy, and cross-cultural communication, I continue to empower brands to thrive in today's global marketplace. - Conducting in-depth market analysis to identify lucrative opportunities and emerging trends within target regions. - Developing bespoke strategies to position brands effectively in international markets, emphasizing cultural sensitivity and market relevance. - Conceptualization and execution of RTW collections tailored to the preferences and lifestyles of European consumers. - Navigating distribution channels, encompassing ecommerce platforms and concept stores, to amplify brand visibility and accessibility. - Facilitating seamless cross-cultural collaboration between brands and local stakeholders, ensuring alignment with regional dynamics and consumer preferences.

Intelligence: - Consolidation of data collected from brands across the group - Market segmentation, sizing and projection - Ad-hoc research to support business in new market studies and competitor benchmarking Strategy: - Supporting the Strategy Team in defining long-term strategy - Assess competitors' strategic initiatives and new ventures through analysis and benchmarking

Assisted the Competitor Intelligence team in various activities with a focus on Fashion and Leather Goods • Monitored latest industry trends, strategic moves, financial performance of major players in luxury • Collaborated on in-depth benchmarking studies on competitors' collections, materials, price positioning and communication (offline and digital) • Created ad-hoc reports based on Maisons' - Cartier, Chloé, Alaïa, Serapian, Delvaux, Dunhill, AZ Factory and top managements' requirements • Developed in-depth reports on Fashion weeks and new luxury launches

As a part of my Master’s at SDA Bocconi, I had the opportunity to work with Tod's for 3 months in developing a compelling signature experience for Gen Z and Millennial clientele focusing on China, APAC and USA markets • Studied market and industry trends through survey, focus group and secondary research • Delivered a detailed online and offline action plan with touchpoints across the customer journey

Notable projects and assignments with Bvlgari, Acqua Di Parma, Comfort Zone(Davines Group), Vee Collective, Fabiana Filippi, YOOX NET-A-PORTER Group, Google, Tod's.

MARKETING: • Developed a detailed marketing plan and budget • Partnered with media agencies and handled negotiations for various marketing activities, simultaneously improved company's branding through these activities • Managed content for company's LinkedIn page • Represented the company at various industry expos, conferences, summits and awards BUSINESS DEVELOPMENT: • Approached, onboarded and managed clients in FMCG, Pharmaceuticals and Medical Devices industry • Collaborated with the Finance and Operations team to develop business proposals for clients • Maintained sales activities on Salesforce.com and submission of weekly, quarterly and annual business reports

• Analysed product performance and servicing capabilities of the company • Evaluated and improved service delivery for different product portfolios • Analysed individual customer issues and lead time for each issue

Assisted the Marketing and Communications team in ATL advertising