Mumbai, Maharashtra, India
Pratikshya is available for work
I specialise in Marketing of Fashion and Luxury Goods.
I am a Masters in Fashion, Experience and Design Management graduate from SDA Bocconi School of Management, Milan, Italy. I have worked with some of the top luxury brands in Europe while pursuing this degree and post graduation. I also hold an MBA degree specialising in Marketing, which helped me with my first step into Marketing and Business Development.
Over the years, I have accumulated varied expertise in Marketing, Research and Analytics. I have studied different markets and dynamics that have helped me shape an international perspective and understand the strategic side of the luxury industry. I look forward to simultaneously learning and growing within this industry.
Open to relocation
Open to Full time or Part time work
Marketing Intelligence and Strategy Consultant
Sep 2022 - Dec 2022
• Consolidated data collected from brands across the group
• Assisted the team in market segmentation and sizing for high-end fashion and beauty projections
• Conducted ad-hoc researc...
Fashion Marketing Analyst Intern
Jul 2021 - Dec 2021
Assisted the Competitor Intelligence team in various activities with a focus on Fashion and Leather Goods
• Monitored latest industry trends, strategic moves, financial performance of major players i...
Dec 2020 - Feb 2021
3 Months Consultancy Project in association with SDA Bocconi and Tod's
• Developed a compelling signature experience for Gen Z and Millennial clientele focusing on China, APAC and USA markets
Assistant Marketing Manager
SICAL LOGISTICS LTD.
Mar 2017 - Aug 2018
• Developed a detailed marketing plan and budget
• Partnered with media agencies and handled negotiations for various marketing activities, simultaneously improved company's branding thro...
Jul 2016 - Oct 2016
Analysed product performance and servicing capabilities of the company
•Evaluated and improved service delivery for different product portfolios
•Analysed individual customer issues and lead time f...
Luxury Brand Marketing
Master in Fashion, Experience and Design Management
Luxury Brand Management/Fashion Management
2020 to 2021
Kirloskar Institute of Advanced Management Studies
Master in Business Administration
2015 to 2017
DAV School of Business Management
Bachelor of Business Administration
2012 to 2015