I specialise in Marketing of Fashion and Luxury Goods. I am a Masters in Fashion, Experience and Design Management graduate from SDA Bocconi School of Management, Milan, Italy. I have worked with some of the top luxury brands in Europe while pursuing this degree and post graduation. I also hold an MBA degree specialising in Marketing, which helped me with my first step into Marketing and Business Development. Over the years, I have accumulated varied expertise in Marketing, Research and Analytics. I have studied different markets and dynamics that have helped me shape an international perspective and understand the strategic side of the luxury industry. I look forward to simultaneously learning and growing within this industry.
Intelligence: - Consolidation of data collected from brands across the group - Market segmentation, sizing and projection - Ad-hoc research to support business in new market studies and competitor benchmarking Strategy: - Supporting the Strategy Team in defining long-term strategy - Assess competitors' strategic initiatives and new ventures through analysis and benchmarking
Assisted the Competitor Intelligence team in various activities with a focus on Fashion and Leather Goods • Monitored latest industry trends, strategic moves, financial performance of major players in luxury • Collaborated on in-depth benchmarking studies on competitors' collections, materials, price positioning and communication (offline and digital) • Created ad-hoc reports based on Maisons' - Cartier, Chloé, Alaïa, Serapian, Delvaux, Dunhill, AZ Factory and top managements' requirements • Developed in-depth reports on Fashion weeks and new luxury launches
As a part of my Master’s at SDA Bocconi, I had the opportunity to work with Tod's for 3 months in developing a compelling signature experience for Gen Z and Millennial clientele focusing on China, APAC and USA markets • Studied market and industry trends through survey, focus group and secondary research • Delivered a detailed online and offline action plan with touchpoints across the customer journey
Notable projects and assignments with Bvlgari, Acqua Di Parma, Comfort Zone(Davines Group), Vee Collective, Fabiana Filippi, YOOX NET-A-PORTER Group, Google, Tod's.
MARKETING: • Developed a detailed marketing plan and budget • Partnered with media agencies and handled negotiations for various marketing activities, simultaneously improved company's branding through these activities • Managed content for company's LinkedIn page • Represented the company at various industry expos, conferences, summits and awards BUSINESS DEVELOPMENT: • Approached, onboarded and managed clients in FMCG, Pharmaceuticals and Medical Devices industry • Collaborated with the Finance and Operations team to develop business proposals for clients • Maintained sales activities on Salesforce.com and submission of weekly, quarterly and annual business reports
• Analysed product performance and servicing capabilities of the company • Evaluated and improved service delivery for different product portfolios • Analysed individual customer issues and lead time for each issue
Assisted the Marketing and Communications team in ATL advertising