I'm a passionate digital and CRM email marketing freelancer with an international background and seven years of work experience in the fashion, publishing, healthcare industries and more. I am also a sustainable fashion freelance writer and podcaster. I run my online magazine Style & Sustain with the aim to advocate for a fairer, intersectionally inclusive sustainable and ethical fashion industry.
Achievements: • Led CRM strategy implementation across three clients from two industries (Thames & Hudson, Haleon and Allergan) • Conducted B2B digital platform and ESP audits and guided client's CRM solutions implementation for best results • Worked closely with data experts to define audiences, build data capture and improve data management to increase CLTV • Revised and restructured loyalty programme strategies to extend CLTV
I have over 7 years CRM and Email Marketing experience across multiple industries. As a freelancer, I've worked in the following industries: - Retail/Fashion - Publishing - Shipping - Pharmaceuticals - Healthcare I usually focus on CRM and ESP operations through health checks, health optimisation, strategy execution, and monitoring overall progress. Please see my portfolio for more details.
Achievements: • Developed and owned the company CRM & CLTV strategy • Created and managed monthly/weekly email calendar and sends • Created and optimised triggered flow emails and segmentation • Managed and optimised the loyalty and referral programme • Created a weekly and monthly email channel performance report • Worked closely with wider team: product/merchandising team, creative team: designer, copywriter and data analysis team to deliver effective omnichannel content
Achievements: • Implemented and optimised CRM strategies for customer retention • Daily execution of the BAU emails & SMS sends via Emarsys • Created and planned the monthly CRM calendar • Led the implementation and management of CRM automation campaigns and refer a friend program (Mention Me) • Analysed & reported on campaign performances through key KPIs • Coordinated and worked closely with merchandising, trade, marketing and design teams to deliver effective omnichannel content
Achievements: • Coordinated the creation, targeting, execution, analysis and reporting of retention & acquisition email campaigns • Drove company marketing agenda through optimisation of CRM activity • Delivered change in the CRM strategy and KPIs by analysing & responding to customer behaviour through personalisation • Used data and insight to prioritise opportunities to increase customer frequency on digital channels & improve customer journey • Worked with data team to target customer segments and increase personalised communication through best practices • Analysed & reported on campaign performances through key KPIs
Amma was a brilliant and dynamic person to work with. The clients enjoyed working with her on their projects, as she could get to the bottom of their problems through effective audits, provide strategic recommendations for their CRM software utilisation and CRM strategy, and work hands-on to implement recommended customer-orchestrated journeys.