An accomplished and high-achieving creative professional bringing experience in Marketing and Public Relations with the Music and Fashion Industry. With a proven track record of creating quality produced content as well as creative direction to talent and brands. Diligent and focused, demonstrating exceptional attention to detail along with the motivation and multi-tasking abilities required to meet demanding deadlines. Now looking further opportunities within PR and Marketing
//Managed the She Loves Rum event project, overseeing event planning, budget management, and stakeholder engagement, ensuring successful execution, strong client relationships, and sponsorship opportunities: Wray & Nephew, Regin Rum and Las Olas. //Developed and implemented content creator strategies for She Loves Rum, driving social media marketing and community engagement. //Proactively identified opportunities to enhance service delivery and collaborated with She Love’s Rum marketing team to implement best practices and successful campaigns, supporting strategic growth initiatives. //Managed All Nighter’s Studio’s Meta (Facebook and Instagram) and `TikTok content strategy and social media presence, leveraging reporting and analytics to enhance campaign performance and ROI. //Produced the She Loves Rum Mixes and Mixes YouTube series, focusing on content creation and social media management to promote women DJs and mixology. //Supported Alicia Harley’s UK Tour 2024 and managed talent liaison, developing and executing content strategies for song releases and enhancing market reach through digital marketing tactics with Tiktok and Instagram.
//Managing in-house influencers/ talent to create an online persona, strategies and style guides for each channel for the brand’s presence across social media platforms (Instagram and Tiktok) to increase brand awareness and customer engagement and nurture a following. //Monitoring brand social media channels and community management including mentions, reviews, incoming enquires, key trending content/ topics and responses. //Collaborating with the internal teams to ensure a cohesive social media identity. //Staying up to date with the latest social media best practices and technologies, consumer insights, researching trends, and providing insights and recommendations for creative partnership collaborations. //Developing social reporting and KPIs to measure ongoing success and show the return on investment.
//Supporting the Brand Partnerships Manager in maintaining existing client relationships and researching to acquire new partnerships with brands and agencies. //Managing projects and activations across the music, fashion & sports industries. //Producing events, sourcing and working with talent, vendors, venues and sponsors and managing from concept to execution.
Support the end to end campaign management; planning, briefing, and delivery of highly profitable CRM campaigns Project support for myWaitrose strategic projects Support implementing customer smart journeys and data-driven marketing General support across all myWaitrose activities
//Utilising Interior Design and Styling expertise whilst Visual Merchandising to maximise the aesthetic of the diverse products with the intent to increase sales with in-store displays and displays throughout Canada Place Shopping Mall. //Engaging and inspiring the customer through the skill set of marketing, storytelling and colour theory. Leading them to buy Promotional/ Seasonal goods and encourage footfall. //Specialising in Bed & Bath and Kitchenware, serving as an advisor to find the best product for the customer when it come to function and blending their own personal style with current interior trends.
// Product Handling: includes having product knowledge, maintaining high standards of merchandise, managing accurate records of stock inventory. Also, gifting the talent on Adidas’s roster. //Campaign Fitting/ Styling: For the December 2018 E-commerce campaign; Assisting in confirming looks with artists. //Assisting with Artist Liaison: Building up relationships with talent. //Supporting with the launch of Stromzy’s Merky x Adidas A/W 2018/9 collaboration; promotional music video, gifting product and launch party
//Personally shopping with clients being aware of current trends and understanding their wants and needs. //Working with and assisting the visual merchandisers on the shop floor as well as mannequins. Achieving sales targets set by the company and Sales Managers.
//Pixel London, student leaded creative collaboration platform. Working the team to in collecting and finalising content for both the website and the gallery at the launch event, Somerset House.
//Displayed visual merchandising skills with luxury brands in the showroom while providing excellent customer service to our international client. //Assisting with Talent and Artist Liaison. //Showing good communication skills through admin activity using software such as Fashion GPS and using telephone proficiency. //Assisting with press and marketing promotion in the lead up to press events and Fashion Week. During events working Backstage with talent, photographers and press also entertaining VIP Guests.
//Developing cultural awareness, working in a Flagship store, using initiative to providing service and communication skills adapting to the full range of global customers. //Working successfully under pressure on Oxford Street, one the busiest shopping regions in Europe. Ensuring goods were well displayed, providing a comfortable environment for customers to shop in and also theft prevention.