Aurélie Briout

As a senior communications consultant, I provide and implement strategic communication recommendations to my customers. From crafting messaging, managing organizations reputation, advising senior leadership, overseeing internal / external / digital communications to supervising events or social media and media relations, my duties are to help my customers enhance the awareness of their companies and products and manage their reputations. My clients are SMEs or multinational companies from various industries (IT, retail, services, food industry, education...) - Since February 2024, working as a part-time Head of Communications & Marketing for Akaolife, - Since January 2025, working as a part-time Interim Internal Communications Director at McCain Foods Europe.

After my experience at Auchan, I stayed in the Elo Group and joined Oney Bank to: - Recommend and deploy a communication strategy adapted to the business and the industry - Advise CEO and COMEX members during events, interviews, social media content..., - Ensure relations with national media and local press, build and develop the employer brand and give visibility to the CSR commitments (interviews, press kits, etc.) - Responsible for corporate reputation and editorial planning, - Ensure regular relationships with local countries (MDs and coms partners), - Implement crisis process, responsible for communications materials in crisis situations, - Ensure internal communication (intranet, events, social media, ...) with the company's employees and leaders. Support and advise each direction for the organization of internal events, - Responsible for corporate content creation (website, annual reports, newslettersetc). - Manager of a team of 8 persons

Part of the External communications department at Auchan Retail, within the Elo Group, I've had the responsibility to: - redefine the social media presence and implement new content, community management, tone of voice, monitoring tool and crisis process guidelines - set up a robust social media listening plan, working closely with the brand's French teams, - manage the employer branding of Auchan on social media, working closely with the HR teams, - build a coherent employee advocacy policy after mapping the best-placed internal players, - broaden the communications reach by selecting the communities in which to make Auchan's messages heard, - map relevant influencers to pass on and host our product communication and brand positions on social media in liaison with the PR team - manage content and maintenance of the two corporate websites - manage supplier and agency relationships related to Communication and maintain a network of best-in class service and product providers

From Sep 2016 to May 2019, I was part of the Corp Coms Department. My role was to: • Design and implement global digital communication strategies to build brand awareness and drive engagement on corporate topics • Develop and implement corporate content packages for central, local websites and social media channels to create awareness and engagement • Strengthen the company’s corporate reputation and brand values online by delivering a consistent Volvo Cars message and experience for external audiences. • Design & implement social media and influencers strategies • Advise & support local social media teams in building digital activations, influencers relationships and online tools • Manage social media listening and online communications crisis process, • Work closely with the media relations team on building PR campaigns that will increase share of voice • Train & advise Executive Management team about social media From May 2019, I moved to the newly merged MarCom department. My responsibilities were to: • Redefine the Social Media Strategy for Volvo Cars globally • Manage editorial planning in liaison with the Coms department as well as the regional MarCom representatives to leverage global calendar and guidelines, running local organic social media, local events • Design & implement brand campaigns on social media including 360 omni channel content ensuring amplification of brand voice and localisation of all content • Co-build 360 toolkits shared with countries for each product launch by providing countries with clear activation guidelines for their own social local accounts. Guidelines to be adapted to each product specificity • Strengthen the company’s corporate reputation • Advise & support local social media teams in building digital PR activations, influencers relationships and online tools • Advise & support leaders on their social presence • Manage social media listening & online communications crisis process ->Team management: 6 persons

- Part of strategic team tasked by the CEO to work on a strategic recommendation to accelerate the digital transformation of the company - Drive the communications digital strategy in coordination with IT teams - Drive corporate digital tools evolution to ensure a seamless and simpler consumer journey online - Drive the communications function digital community and function skills coaching - Responsible for e-reputation and listening -> Manager of a team of 3 persons

- Responsible for corporate digital projects - Responsible for the group digital content (websites, annual report site and social media channels) - Coordination of Group's digital teams to ensure content consistency and accuracy for external audiences - Creation of digital/social media 1st content (text, videos, infographics...) - Build consistent liaison with digital key opinion leaders (bloggers, online journalists) - Advise Groups'​ departments on creation of new social media tools or websites - Responsible for e-reputation and listening strategy - Implemented crisis communication processes - Managed communication crises - Responsible for employer branding strategy on social media

- Web: Creation a corporate web site for all Total US affiliates (worked closely with the affiliates and the agency to implement the first web site for Total in the USA: content writing, iconography in line with the corporate guidelines), implementation of a new Intranet (from conception to design and implementation) - Internal Communications: Creation of internal communications materials (brochures, postcards, posters,flyers etc), organization of internal events >> Project management, Company challenges understanding, team player, successfully managed the relations with internal teams (worldwide) and the providers.

- HR communications: Implementation of a new Intranet, conception of a new HR page for the website, managed the relations with the engineer schools, participated in job fairs, developped new partnerships with IT schools, helped the company to define its employer brand - Internal communications: Drafting and creation of internal newsletters, organization of internal events (monthly), conception of corporate brochures, organization of incentives to motivate sales employees - PR: Helped the marketing Director managing contacts with communication agencies and journalists, press releases writing

- Corporate internal magazine: coordination of the magazine committee, organization of internal employees interviews, interviews writing and reviewing, managed the conception of the magazine with the communication agency, making sure the magazine was realeased on time and in line with the corporate guidelines. - Internal events organization : Taking part in the organization of internal corporate events such as the Worldwide HR seminar, conception of internal seminar presentations and seminar animations. Organization of training seminars for top executives - Print: Conception of PPT presentations for HR executives, conception of HR and corporate brochures. >> consistent liaison with communications agencies and internal communications departments

- Media relations : Define customers needs and make proposal on communications strategies to lead Press relations: maintaining regular contacts, organizing interviews, press releases and Q&A writings, evaluate press fall out, information watch…

- Events: Organization of local ceremonies, ensure contacts with local media and the French Ministry of Foreign Affairs. - Social affairs: Help French citizens dealing with their social issues and managing the relations with French Government Administration