Samia Rabehi
International Communications & Marketing Director with 15+ years of experience across luxury, art, finance and global industries. Expertise in brand strategy, corporate communications, digital marketing, editorial content, international events and multicultural team leadership. Experienced in leading 360° communication strategies for premium brands and international groups, driving brand visibility, audience engagement and corporate reputation across B2B and B2C markets.
Organising exhibitions, liaising with artists, customer relations and international sales, digital marketing.
Strategy and oversight of international communications for 16 galleries worldwide. Management of international campaigns and optimisation of tools. Management of a team of six people. Development of social media strategies and digital content. Coordination of international art fairs and premium partnerships. Artist liaison, events, and creation of exhibition catalogues. Over 50 events per year (exhibitions and fairs), international media plan €150k. Annual communications budget €1m.
Black Label Motors : Visual identity & showcase website. Eva Nails Instituts beauté: Brand book, com tools, windows display, website & content writing. Isabelle FARRUGIA Paris : Global brand digital Strategy SPL Val De Seine Aménagement : Communication plans, print & digital tools, events organisation. Cofigex : Brand positionning, website, brand identity, content for social media, events organisation Groupe Pochet : Online and offline beauty products launches, motions design et Corporate film CHANEL/Pochet, CSR com & social media contents. DIOR Couture : Preparation & animation of Workshops. COURREGES : Brand platform/tone of voice. Royal Quartz (Galeries Lafayette) : Brand plateform.
Trend Analysis / Art Direction / Fashion Consulting / Branding & Communication https://liberte-collective.com/
stratégie digitale & communication 360
THALES (Aerospace) – Communication Dept. Definition of the international ON/OFF communication strategy in collaboration with the Thales Air Systems Communication Director. Support developement programs and enhancement of the brand awareness internationally. External communication : creation, developement and management of Print & Digital advertising campaigns, actions and tools. Social Media : Organisation, animation and management of editorial contents on online media and on social networks. Management and coordination of external agencies and service providers.
International on/off campaign, Management of external ad agencies and service providers Development of content for social media, website, newsletter, intranet. Events organisation : Airspace and Military international shows (Paris, Dubaï, UK, Madrid, South America...) Internal com : intranet & newsletter content... Annual Media Budget : €600K
SOCIETE GENERALE BANK – Advertising / Local Marketing dept. Management and implementation of SG digital initatives (Societe Generale Innovations) - Insurance & Assistance App, a digital campaign to encourage the audience to upload the app. (Web & mobile campaigns) - « Les Cafés 2.0 », workshops organised in the bank agencies & online in order to train the clients to be familiar with the digital tools (Press, billboard, web and mobile campaigns). - Money transfer by SMS, communication to highlight the new SG App functionality (TV, billboard, web & mobile campaign). - Twitter campaign, commitment of the bank to answer to the clients in 30 min max on Twitter. (TV, press, billboard, web & mobile) Paylib launch (online payment solution) Management & implementation of the inter-bank campaign Société Générale, BNP Paribas & La Banque Postale (multi devices Website, video, Web display) 150 years of Societe Generale : Implementaton of the « 150 years » campaign
Wine & Champagne / Bank / cell phone industry / various other industries
Fashion / Fragrances / Jewelry / Travel accessories / Leather goods / Goldsmithery
Fashion / Fragrances / Beauty care
Services / institutional brands / Leisure / Fragrances
Working with Samia was wonderful. She is an incredible and creative communicator, a real teamworker with strategic thinking. She comes in with her great ideas and positive attitude to get the job done. She always listen actively to make sure she understands the exact problem and she comes up with solutions in an effective manner. Her ability to manage multiple galleries, each with its own events and exhibitions, across the world in a smooth manner was exceptional. She would be a great asset to any team/company and an amazing added value (that you would instantly feel). I strongly recommend her.