Dweet
Dweet
Open to Permanent
Open to Permanent

Anargha Anil Mohan

Enthusiastic Fashion Merchandiser with 2+ years of experience
About

HERE'S MY STORY: I am an enthusiastic student pursuing Masters in Fashion Management from Birmingham City University. I have also been a hardworking Fashion Retail Merchandiser with 2 years of experience & I bring forth a motivated attitude and a variety of powerful skills. I am committed to utilizing my skills to further the mission of a company. I have proven ability to establish and maintain excellent communication and relationships with clients.

Previous Brands
Wing Yip
Marks and Spencer
Greggs
McDonald's
WFB Baird & Company (India) Pvt. Ltd
Cansa Impex LLP
Aditya Birla Fashion and Retail Ltd - Pantaloons
Aditya Birla Fashion and Retail Ltd.
Work Experience
Stock Ordering Co-Ordinator (BUYER)
Oct ‘24 -
Wing Yip

As a Stock Ordering Co-Ordinator, I work closely with Group Category Managers to ensure the right products are available in store at the right time, place, and price. My responsibilities include: Collaborating with internal teams to forecast demand and monitor stock levels. Using data and software to maintain accurate stock records and ensure timely replenishment. Developing strong relationships with customers and suppliers to help grow and enhance the business. Communicating product availability and pricing strategies to both customers and operational teams. Reporting directly to Group Category Managers to drive sales and contribute to business success.

Visual Merchandiser - Stylist
Jun ‘24 - Oct ‘24
Marks and Spencer

Executed Seasonal Launches: Played a key role in styling mannequins and executing window displays for major seasonal launches, quickly adapting to brand guidelines while enhancing customer engagement. Optimized Product Placement: Assisted in merchandising key sections of the store based on sales performance and customer flow analysis, resulting in an early boost in weekly sales for featured products. Collaborated with Store Teams: Provided valuable insights to VM team, store team and replenishment teams regarding fast-moving items and display needs, leading to improved stock management and reduced out-of-stock scenarios. Maintained Visual Excellence: Consistently upheld store presentation to meet ‘best in town’ standards, contributing to a positive customer experience and aligning with the brand’s visual strategy. Early KPI Achievement: Surpassed initial visual merchandising KPIs within the first two months by effectively implementing window displays and strategic product placements. Proactive Learning: Quickly adapted to digital tools and visual planning software, enabling efficient execution of visual strategies while staying updated on the latest trends and industry best practices. Customer Interaction & Feedback: Engaged with customers to gather direct feedback on displays and product placement, offering insights that influenced display adjustments and product visibility. Cross-functional Teamwork: Collaborated with store management and operations teams to ensure seamless execution of promotional campaigns and visual updates, contributing to early successes in team alignment. Sales Support: Played an active role in driving sales by recommending products during customer interactions, resulting in early contributions to daily sales targets. Adaptability & Resilience: Demonstrated flexibility and problem-solving skills by responding quickly to visual merchandising challenges and last-minute updates, ensuring smooth execution in a dynamic retail environment.

Senior Retail Team Member
May ‘24 - Jun ‘24
Greggs

Managed Cash Register: Efficiently operated the cash register to optimise sales while ensuring high standards of cleanliness and presentation. Customer Service Excellence: Developed strong customer service skills, adaptability, and the ability to thrive in a fast-paced, team-oriented environment. High-Quality Product Crafting: Prepared high-quality products that consistently exceeded customer expectations, embodying the exceptional service of the Greggs brand. Brand Representation: Acted as a welcoming presence, engaging with loyal customers to create a positive atmosphere and enhance their overall experience. Management Support: Supported the Shop Manager and Supervisors, taking on key responsibilities for shop management during specified periods. Seamless Service: Assisted customers through multiple channels—in-shop, delivery, Click & Collect, and food delivery—ensuring a seamless and enjoyable service experience. Team Collaboration: Worked effectively with team members to maintain smooth operations and deliver exceptional customer service. Sales Optimization: Proactively managed the till to maximize sales and upheld the shop's cleanliness and presentation standards. Adaptability and Teamwork: Cultivated expertise in customer service, adaptability, and teamwork in a dynamic retail setting. Brand Consistency: Prepared products that surpassed customer expectations, aligning with the Greggs brand’s standards. Positive Customer Interaction: Served as the face of Greggs, fostering positive customer experiences through a welcoming and engaging approach.

Retail Team Member
Oct ‘23 - Jun ‘24
Greggs

Operating the till and maximising sales and maintaining the overall cleanliness and presentation of the shop. This experience required a hands-on approach, emphasizing the importance of dedication and adaptability to meet varying demands and ensure customer satisfaction. This diverse experience has equipped me with a strong foundation in customer service, adaptability, and the ability to thrive in a busy, team-oriented setting. Accomplishment: -Meticulously preparing high-quality products, my role as a Team Member at Greggs involved not only meeting but exceeding the expectations of our valued customers, embodying the exceptional customer service the brand is renowned for -As the face of Greggs, I greeted and engaged with loyal customer base, ensuring a warm and welcoming environment.

Retail Team Member
Jul ‘23 - Oct ‘23
McDonald's

Demonstrated Efficiency and Productivity: Maintained high energy levels and efficiency in a fast-paced environment, showcasing dedication to delivering excellent service. Exceptional Customer Service: Exhibited innate friendliness, courtesy, and a helpful demeanor while employing effective communication skills, including attentive listening, face-to-face verbal communication, and engaging eye contact. Teamwork and Professional Growth: Seamlessly integrated customer service excellence with effective teamwork, enhancing overall professional capabilities and proving to be a valuable asset to the team.

Junior Officer - Product Merchandising
Dec ‘21 - Jan ‘23
WFB Baird & Company (India) Pvt. Ltd

Managed high-volume textile orders with precision, ensuring timely delivery and adherence to specifications, leading to a 20% increase in client satisfaction. Built and maintained strong client relationships through proactive communication and prompt issue resolution, driving a significant improvement in client retention. Collaborated closely with design and production teams to align product development with market trends and client needs, resulting in a 15% increase in product relevance. Negotiated effectively with suppliers, optimizing pricing while maintaining quality standards, which contributed to a 12% increase in profit margins. Implemented rigorous quality control processes, reducing defects and achieving a 35% decrease in product returns, significantly boosting customer satisfaction. Contributed to budget planning and cost forecasting, optimizing resource allocation and driving cost efficiency, resulting in substantial cost savings. Managed orders for high-profile clients, including PVH Group (Calvin Klein, Tommy Hilfiger), Uniqlo, M&S, Inditex (Zara, Pull & Bear), and Mulberry (Home Textile), achieving a 20% increase in revenue. Collaborated seamlessly with cross-functional teams in design, production, and sales to streamline processes and enhance the execution of merchandising strategies, improving team efficiency. Adapted swiftly to changing market conditions, adjusting product offerings and strategies to stay competitive and increase market responsiveness. Recognized for maintaining high standards of professionalism, attention to detail, and commitment to organizational goals, resulting in increased employee satisfaction. Contributed visual merchandising expertise to the company's private label, Burgoyne, providing valuable insights that enhanced product presentation. Leveraged analytical skills to track and analyse sales data, customer feedback, and performance metrics, enabling data-driven enhancements to visual merchandising strategies.

Market Analyst
Jan ‘21 - Dec ‘21
Cansa Impex LLP

Conducted comprehensive fashion trend analysis, consumer behaviour assessments, and industry research, delivering actionable insights with a 90% accuracy rate, driving informed decision-making. Executed competitor analysis focusing on strategies, pricing models, and market positioning, directly contributing to data-driven strategic planning. Analysed sales data with 95% precision, identifying growth opportunities and enabling accurate sales forecasting for optimized inventory management. Investigated consumer behaviour and preferences using surveys, feedback analysis, and social media monitoring, effectively predicting market demands and aligning offerings. Collaborated with design teams to translate market insights into innovative product strategies that align with brand vision and meet consumer demand. Prepared and delivered comprehensive reports and presentations summarizing market trends, competitive analysis, and strategic recommendations, guiding key business decisions. Contributed to successful product launches by accurately assessing market needs, resulting in increased sales and positive consumer reception. Provided strategic pricing recommendations based on competitor analysis and market trends, optimizing pricing strategies for enhanced competitiveness and profitability. Drove sales growth by capitalizing on emerging fashion trends and aligning product offerings with evolving consumer preferences. Collaborated seamlessly with cross-functional teams (marketing, design, and merchandising) to integrate market insights into product strategies, achieving a 95% success rate in cohesive project execution. Adapted to evolving market trends, staying ahead of technological advancements and consumer behaviour shifts to apply cutting-edge insights effectively. Demonstrated visual merchandising expertise, creating aesthetically pleasing displays that maintain brand consistency and reinforce a strong brand image.

Sourcing Merchandiser
Jan ‘20 - Apr ‘20
Aditya Birla Fashion and Retail Ltd - Pantaloons

Established and nurtured supplier relationships, negotiating favourable terms, pricing, and lead times to enhance sourcing efficiency and reduce costs. Collaborated with design and production teams to ensure alignment with market trends, consistently meeting product development goals and quality standards. Led the sourcing and selection of materials, fabrics, trims, and accessories, achieving a 10% improvement in material cost management through strategic decision-making. Conducted in-depth market research to identify and onboard three new sustainable sourcing partners, improving the company’s sustainability initiatives. Managed sample development with a 95% on-time delivery rate, ensuring strict adherence to specifications and timely execution. Optimised pricing structures through effective supplier negotiations while maintaining high-quality standards, resulting in increased profitability. Implemented rigorous quality control processes, reducing product defects by 15% and enhancing overall product quality. Successfully managed sourcing for prominent womenswear brands (Akkriti and Rangmanch Ethnic), delivering a 100% client satisfaction rate for high-profile clientele. Streamlined sourcing processes, leading to a 25% reduction in lead times, improving overall efficiency and delivery timelines. Developed and implemented KPIs for suppliers, driving a 35% improvement in supplier performance and fostering continuous improvement. Negotiated favourable terms, contributing to increased cost savings and enhanced overall profitability for the company.

Product Development Merchandiser
May ‘19 - Aug ‘19
Aditya Birla Fashion and Retail Ltd.

Collaborated with design teams to translate market insights into actionable product strategies, aligning with brand vision and market demand, leading to a 10% increase in product adoption rates. Conducted thorough trend and consumer analysis, driving successful development and introduction of five new product lines. Created detailed tech packs with a 98% accuracy rate, ensuring precise sample development and production. Managed the end-to-end product development process, coordinating effectively with design, merchandising, and production teams. Built and maintained strong supplier and manufacturer partnerships, ensuring a 95% on-time delivery rate and adherence to quality standards. Fulfilled orders for high-profile menswear brands (Van Heusen and Louis Philippe), achieving a 100% customer satisfaction rate. Provided actionable insights through market research and trend analysis, contributing to a 15% increase in product innovation. Implemented rigorous quality control processes, reducing product returns by 12% and enhancing overall quality. Received management recognition for exceptional attention to detail and innovation throughout the product development cycle. Led a project to enhance key product functionality, introducing innovative features that resulted in a 30% increase in sales.

Languages
English - Fluent
Hindi - Fluent
Tamil - Work Proficiency
Malayalam - Native
Birmingham, UK