A passionate and dedicated digital strategy specialist with extensive experience and knowledge of SEO and content marketing techniques spanning over 10 years within fashion and luxury sectors. Wide-ranging global digital expertise creating and delivering multi channel campaigns, leading teams and initiatives to support SEO and business-wide growth strategies. Forward-thinking approach in delivering in depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion and lifestyle brands.
Responsible for the research, execution and reporting of global SEO strategy to drive organic traffic and revenue performance across key regional markets for THE OUTNET. Primary lead on the global SEO content strategy focusing on site-wide optimisation as well as wider editorial initiatives. Managing and exploring the cross-over between creative editorial and commercialised content. Responsible for introducing the insights and analysis stage that shapes each quarterly planning process and wider marketing campaign planning. Incorporating customer-demand trends and fashion industry knowledge to inform multiple teams’ initiatives and successfully drive increased traffic and revenue performance.
Digital Marketing Manager responsible for the holistic SEO and multi-channel marketing from the digital side of the business for both HELLO! and HELLO! Fashion Monthly. Working within best digital marketing practices from basic foundation levels concerning onsite optimisation, through to comprehensive strategies and campaigns spanning multiple platforms and purposes. Working closely with, and supporting, editorial teams from Hello! and Hello! Fashion Monthly to create effective, optimised content based on audience research and trend analysis, as well as monitoring emerging trends and past performance data to shape content strategies. Keeping within SEO and news publication industry standards by teaching best practices and subbing editorial content. Creating customised weekly, monthly and quarterly reports and liaising with various agencies and levels of management to create a streamlined and engaging cross-platform publication service. Providing ad hoc research and analysis, consultation and support as required throughout the company, as well as running SEO training sessions, supporting in social media, editorial and creative channel outputs.
Ashleigh is a Digital Marketing Architect specialising in content and copywriting; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients.