Desirée Slabik

-Research, design and development of jersey & wovens with the focus on the category dresses (flou) -Design development from sketch to production -Creating in-depth, aspirational design research with the Creative Director and the design team, analysing key trends, shaping an overall direction (storytelling, mood, colors, fabrics, prints, key silhouettes, design details) -creative research (books and magazines from the library, vintage markets/ archives, online research) -Draping and styling archive pieces, collaging and sketching ideas -Moulaging in 3D on the mannequin silhoeuttes and details in flou -Creating ‘maquettes’ on the machine to test volumes and details in fittings during the design process -Handover sketches & 3D volume/ detail studies to the pattern team, developing toiles/ prototypes with the atelier and participate in fittings, following up with the development team -Participation in shootings

-Conceptualisation, design and development of seasonal RTW Womenswear collections and special collaboration capsules (storytelling, mood, colors, fabrics, prints, silhouettes, key designs etc.), taking into account the brand DNA -Creating a coherent and gender aligned collection story for Womenswear and Menswear -Creating and presenting an overall design direction/ collection of the season, analysing key trend directions -Briefing all designers (16), the Accessories Design Dep., Fabric Buying, Marketing and Sales -Working in close exchange with the Brand Director (direct report), Head of Product Management and the design team (16 designers) -Creating moodboards, graphic/ textile boards, design boards (silhouettes and key details), shoe/ bag/ accessories boards as collection guidelines for the design team -Inspirational research for silhouettes and fabrics at vintage markets and fairs, liaising with agents and visiting print studios -Creating color cards, developing fabrics ideas/ knitwear techniques -Sketching & collaging key looks and the main direction of the collection, plus in depth sketching of all categories to define the main direction of the collections -Brief and update constantly the design team during the development process (sketching process, fittings) -Guiding and coordinating external partners and freelancers in collaboration projects (artists, influencer, collaboration brands) -Overseeing and styling lookbook shootings for the Final Sales Meeting -Attending protofittings and making sure SMS is to its highest standard -Recruiting, managing and training senior designer, designers and junior designers

-Development and design of multiple collection concepts and all contents for RTW and runway collections, plus special capsules (storytelling, mood, colors, fabrics, prints, silhouettes, designs etc.), taking into account the brand DNA -Creating an overall design direction of the season -Working in close exchange with the Vice President of Design HUGO Womenswear (direct report) and the design team -Working closely together with HUGO Menswear to align overall concepts, design elements, the main story for campaign shootings of every season to guarantee an overall branding -Creating color cards, developing fabrics/ embroidery ideas, plus draping/ mocking up some key elements /details in 3D -Inspirational research for silhouettes and fabrics at vintage markets and fairs, plus archives (like AnuschkaParis), visiting print studios -Draping and styling archive pieces, collaging and sketching into all categories to develop a main direction (key looks) -Brief and update constantly the design team during the development process and attending fittings -Guiding and coordinating external partners and freelancers in collaboration projects (print designers, jewelllery designers, artists) -Creating, recording and editing content for moodvideos to visualise the main moods and visual key ideas for a collection at presentations -Developing embroidery swatches for commercial and show collections, dealing with the supplier in India -Participation in fashion shows, campaigns, lookbook shootings: fittings, castings, supervision and guidance during fashion shows with the pattern team, stylists, production team, photographers,... -Recruiting, managing and training junior designers, assistant designers & interns