Nayantara Chummar
A first-year student at the London College of Fashion, pursuing a Bachelor of Arts in Fashion Public Relations and Communication, I bring a diverse skill set and passion for merging creative communication strategies with an in-depth understanding of the fashion industry. With coursework covering fashion marketing principles, public relations, consumer behavior, and digital media strategies, I possess strong written and verbal communication skills along with proficiency in social media platforms. Additionally, my experiences include completing a photography course showcased at a Photo Biennale, interning at the Crafts Council of India to enhance their social media presence, and collaborating with an Indian startup brand. Entrepreneurially, I founded and managed an Instagram T-shirt business, successfully growing its online presence throughout India. Accompanied by achievements such as accolades in national art competitions, completion of an online design course from Parsons NYC, and participation in the INSIDE LVMH program, I am also fluent in English, Hindi, and French with basic knowledge of Photoshop, InDesign, and photography, rounding out my versatile skill set.
Overseeing influencer outreach Managing PR packages Lookbook planning
Supported PR efforts for luxury Indian fashion brands during India Fashion Week Assisted backstage for shows including Jayanti Reddy; coordinated logistics and media Led content ideation and social copywriting for brand social media accounts Enhanced digital engagement through targeted communication strategies
Started my own Instagram business to sell Tshirts.
Founded and manage a direct-to-consumer T-shirt brand with a focus on youth culture and design Oversee brand identity, product design, production logistics, and order fulfillment Developed and executed Instagram marketing strategies, growing visibility and engagement Achieved a 200%+ increase in sales, with over 650 T-shirts sold across India, building a loyal customer base and strong brand presence