Safi Salik

Supervisor at an ultra-luxury fragrance house on Sloane Street, Knightsbridge, with boutiques in London, New York and Singapore. Lead a team of seven associates, overseeing full daily boutique operations including opening and closing procedures, KPI management, team briefings and client escalations. Responsible for training and coaching team members, maintaining the highest luxury service standards, and driving commercial performance. Manage VIP client relationships and ensure every client interaction reflects the brand's commitment to excellence and craftsmanship.

Lead daily floor operations within the Designer Street Room managing 14 sales associates across 25+ luxury brands (Givenchy, Loewe, Amiri, Canada Goose, Stone Island) with 100+ daily transactions. Act as Room Lead during Brand Manager absence, driving trading strategy, floor zoning, client allocation, and maintaining service standards across fast-paced trading environment. Increased team customer engagement and floor conversion by implementing consistent approach standards and strengthening team visibility during peak trading periods. Manage portfolio of 8 regular clients including 4 VIP accounts (75% international clientele), delivering personalised luxury experiences with average transaction values of £250-£600+.

Delivered highly personalised luxury ready-to-wear and tailoring experiences, building strong relationships with high-net-worth VIP and international clientele across premium brands. Drove CRM strategy execution through targeted client outreach and relationship development, contributing to long-term client retention and repeat purchase behaviour. Consistently recognised by Floor Manager and Line Manager for exceptional sales performance and client service delivery.

Supported commercial performance through focused KPI execution and sales strategy implementation, acting as primary shop-floor contact during Brand Manager absence. Drove CRM activity and client development initiatives while maintaining visual merchandising standards aligned with Valentino brand guidelines. Provided day-to-day leadership and trading decisions, supporting team performance and maintaining operational excellence.

Achieved £1M+ in annual sales as top-performing sales associate across Selfridges Menswear (80+ team members), driving results through strategic long-term client development and relationship management. Contributed to business exceeding annual sales plan by £400k+ through consistent high-value transactions and strong client retention across luxury and contemporary menswear. Maintained senior floor presence in high-footfall environment, supporting team performance, brand execution, and operational standards.

Delivered personalised customer service in premium jewellery and watches department, supporting sales targets through detailed product knowledge and consultative selling approach.

Delivered professional customer service in high-volume tourist retail environment, managing transactions efficiently while representing the Royal Collection with professionalism.

Multiple hospitality events held during the 7 months working period. I was a team leader for 7 seperate events, some lasting over 1 week. Led and coordinated 30-person team during large-scale event, overseeing shift allocation, team communication, and on-site problem-solving to ensure smooth operations.

Supported stockroom operations within flagship luxury environment, ensuring accurate stock control, timely replenishment, and smooth product flow to shop floor.