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Kerry Coleman

Digital marketing expert specialising in social media for premium and luxury brands.
About

Founder of Coleman Hammond Digital Marketing, I help small to medium businesses and brands stand out in the digital marketing space. My team and I create and deliver strategic digital marketing campaigns and meaningful content marketing to reach your target audience and engage them with your brand or business. Including: - Strategic social media management - Content strategy - Consultancy - Facebook advertising - Email marketing strategy - Blogging - Bespoke one to one training - B2C specialist for premium and luxury brands - Works with interiors, fashion, beauty and gift brands Why use social media? Social media campaigns can build brand awareness, drive website traffic to generate online sales and email sign-ups, build relationships and increase followers and fans. What makes us different? With 20 year's marketing experience working for premium brands such as The White Company, Sweaty Betty and Links of London and luxury brands including Josephine Home, Annoushka Jewellery and Thomas Lyte Handbags, formal training in social media and a proven track record, I help our clients grow their audience quickly and efficiently. Specialties: results-driven social media with a strategic & tactical approach, email marketing, blogging, digital marketing strategy. Key strengths: positive approach, attention to detail, excellent communication skills, well organised, self-motivated, flexible, approachable. Supporter of flexible and remote working. Meeting, working and collaborating anywhere within the virtual digital workplace. Other accolades: Accepted on the Swindon & Wiltshire SME Growth Project in 2018 Committee Member at Devizes Chamber of Commerce Founder of The Devizes Business Club in Wiltshire, a friendly, supporting networking event for like-minded entrepreneurs and SME's.

Previous Brands
The Leap Overseas Ltd
Peugeot Saveurs UK
SCENTERED
Coleman Hammond Digital Marketing
The Blue Room Nailsea Community Interest Co
Dimity Fayre
Thomas Lyte
PRESENTS FOR MEN LIMITED
Trotters Childrenswear Limited
LEMON MARKETING
Work Experience
Head of Marketing
Aug ‘24 -
The Leap Overseas Ltd

Marketing lead for The Leap, a premium, volunteer, adventure travel company. Responsible for marketing strategy, planning and execution. Team management of content creator. Social media and community management: all brand social media platforms (Instagram, TikTok, You Tube, Facebook), influencer engagement, brand partnerships and collaborations. Content planning, creation, copywriting, scheduling, posting. Email content planning, briefing, creation and analysis. Website content and SEO Pay per Click agency management. Affiliate agency management Social media advertising. Data analysis, performance reporting to key stakeholders.

Digital Marketing Manager
Feb ‘22 - Jun ‘24
Peugeot Saveurs UK

Digital marketing, ecommerce, Amazon, social ads, Google ads.

Freelance Social Media Manager
Aug ‘16 - Apr ‘17
SCENTERED

Scentered is a natural beauty brand selling high quality aromatherapy balms and scented candles. Working with Scentered's Marketing Director, I implemented a strategy for the Scentered Instagram channel, which included the launch of competitions, promotions and new product. Engaging with key influencers and customers, generating wholesale and retail sales through direct conversation with followers, while representing the brand at all times.

Founder
Jul ‘16 - Feb ‘22
Coleman Hammond Digital Marketing

Coleman Hammond Digital Marketing Agency works with small to medium premium and luxury brands to implement a strategic digital marketing plan. We work as part of your marketing team to build engagement, grow your fan base and increase revenue cost effectively through social media, email marketing, blogging and influencer marketing. We offer 1-2-1 bespoke training, strategy consulting and full-service management of your social media channels and email strategy. Our clients (to name a few) include Aspiga, Libby London, Cardology, Oxenwood, Draper London and Josephine Home.

Freelance Social Media Manager
Jan ‘16 - Jun ‘16
The Blue Room Nailsea Community Interest Co

As part of my Social Media training for Digital Mums, and from a client brief, I devised a social media campaign to raise Brand Awareness of The Blue Room, a social enterprise arts & crafts retailer in Nailsea, Bristol. By developing user personas of target customers and identifying key influencers, I created and implemented a content strategy, using social media tools such as Hootsuite. Using KPI's I monitored the performance of the campaign and reported back to client on a weekly basis, including results of the advertising. I achieved between a 26% and 115% increase in results across KPI's for Facebook and between 267% and 14,231% increase in KPI's for Twitter.

Co Founder
Jan ‘12 - Jun ‘16
Dimity Fayre

Set up by my business partner and I, DIMITY FAYRE was born out of a passion for celebrating the wealth of great craftsmanship in Britain. Through our online boutique we sold lovingly hand-crafted products showcasing both contemporary skills and the old crafts from the UK; each item was carefully handpicked by ourselves and where possible, produced exclusively for us. Selling at craft fairs, supplier liaison, stock management, product development, website management, customer service, packaging, photography, styling, blog writing and marketing were all skills learnt through owning and running a small retail business.

Consultant
Aug ‘11 - Jul ‘12
Thomas Lyte

Project management new website build

Consultant
May ‘11 - Dec ‘11
PRESENTS FOR MEN LIMITED

Web Project Management

Consultant
Jan ‘10 - Aug ‘11
Trotters Childrenswear Limited

Web Project Management

Owner/Consultant
Oct ‘06 - Jul ‘12
LEMON MARKETING

I consulted under the name of Lemon Marketing for 6 years working with a range of premium and luxury brands in the following fields: Online Marketing Web Marketing Strategy Usability Reviews Website Project Management

Languages
English
Education & Training
Digital Mums
‘16 - ‘16
Social Media
Social Media
Buckinghamshire Chilterns University College
‘94 - ‘97
Bachelor of Arts (B.A.)
Film, Media and Cultural Studies
Douay Martyrs
‘86 - ‘91
9 x GCSC's A-C Grade
Potterne, Devizes, UK