Avanish Saroj

360 Degree Approach for campaign Planning which Include Docket Designing, Campaign Plans, vendor Management, POS/POP Solutions, Seasonal Launches, Driving Fashion As a category.

a)Responsible for Right product, at right place, in right quality, in right quality is 100% retail visibility. b) Provided timely merchandise directives for new product launches and merchandise initiatives to ensure global standard. c) 360° planning for new Season launches. d) Planning, Creating and Executing MPM, Seasonal Dockets and Floor Layouts as per brand Standards. e) Conceptualize, Develop and Execute POSM’s and in store communication Materials (Standee, Leaflets, Tent cards etc.) and also manage Fixture and Props. f) Managed the set-up of new, renovated and existing stores as well as remerchandising projects via planogram, photos and merchandise directives, Led store opening teams for retail and trade stores Pan India. Also, to own responsibility for New Store openings. g) Designed a visual training manual, staff training program; conducted store visits and trained staff in updated visual merchandising standards h) Developed the budget for all visual display supplies for new and existing stores, managed the ordering and shipment of all display supplies globally I) Controlled Capital and Profit Plan expenses, managed the processing of purchase orders, invoice payments and expense reports j) Vendor Management and new Vendor Development. k) Responsible for new Innovative ideas and Competition Analysis. l) Auditing, planning and training the team at HO/region/vendor level and also to Develop training calendars/modules. m)Provide crisp and Clean Communication on Products and Unique shopping experience. n) Responsible for the Look and Feel of the store.

[Key Skills: In store Communications, Brand Marketing, Retail Merchandising and Marketing, Visual Merchandising, Pos/Pop, Window Display Designing, ATL/BTL activities, Styling, Fashion Photography, Event Management, Corporate visual Communications] a) Liaising with teams such as buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts. -------------------------------------------------------------------------- b) Produces props and set up promotional display, designs packaging, posters, fliers and other print designs and develops signs and signage system or environmental graphics. c) Performs photography-related activities of the company and prepares orders of and receive art materials of the company`s Artists Department for all the branches. d) Regular Visits and Training Sub-ordinates and executives. e) Budget v/s Expense reports, monthly expense report and effective and timely processing of the bills. f) Installing and dismantling displays, using available space to the best advantage. g) Creating special displays to promote a specific product or offer. h) Carrying out 'comp (comparison) shops' to maintain awareness of other retailers' VM concepts.

[Key Skills: In store Communications, Brand Marketing, Retail Merchandising and Marketing, Visual Merchandising, Pos/Pop, Window Display Designing, ATL/BTL activities, Styling, Fashion Photography, Event Management, Corporate visual Communications] a) Develop seasonal VM calendar for region including campaign launch, vm training, store visit etc Ensure stores complies with Global standards & VM guidelines to provide a premium shopping experience to all consumers b) Ensure all campaigns including windows, launch zone and ftw highlight are presented to a high standards c) Ensure correct use and positioning of In-Store Communication Tools d) Weekly & Monthly submission on VM Compliance Tool including taking and uploading pictures into the system e) Planning, Training and auditing Team and Retail Stores for Global Standard Develop Visibility Solutions: a. Develop Strong base of committed Vendors with capacity to match organization’s Visibility objective robust vendor base at HO as well as regions. Own POS Process g. End to end POS Management (right from manufacturer to retailer – how do we drive efficiencies and effectiveness at the POS) h. Communicate the plan to the Category Managers/Marketing Team for having input on time. i. Plan Qty. and elements of POS for a campaign considering budgetary limitations/Market Dynamics and overall launch Plan, communicate the plan to the regions and influence managers to buy in. j. Negotiate with the vendors to get visibility units at lowest cost without compromising on Quality. k. Track day to day progress of the job, communicate dispatch plan to the regions and ensure delivery of the POS on time for the launch. l. Manage & control financial settlement of the vendors and Brand wise budgetary expenditure. m. Coordinate the HO (Italy) and give solutions and feed backs. n. Managing and Executing the social media marketing focusing on LinkedIn, Twitter, Face book, Google+, YouTube, Slide Share.

• To Find the most effective way to get messages across in print and electronic media using color, type, illustration, photography and various print and layout techniques. • Produces props and set up promotional display, designs packaging, posters, fliers and other print designs and develops signs and signage system or environmental graphics. • Performs photography-related activities of the company and prepares orders of and receive art materials of the company`s Artists Department for all the branches. • Make the Visibility plan according to the docket and its timely execution • Budget v/s Expense reports, monthly expense report and effective and timely processing of the bills. • Regular involvement with the design team at HO and giving the inputs to increase the effectiveness of the presentation and look. • Competitive store VM works research and finding new innovative props to give the display a better look. • Fashion table displays in most creative way. • Design Local Event for the Stores.