Joanne Cordero Reyes Georgiou

• Lead the design and development of Ready-to-Wear (RTW) collections with a strong focus on woven categories in collaboration with the Creative Director, while also overseeing knits and accessories. • Partner with the Creative Director, senior leadership, and merchandiser to ensure collections reflect brand DNA, align with sales strategy, and meet margin goals. • Research global trends and competitive markets, translating insights into concepts, fabrics, and colour stories tailored to the Figue customer. • Develop seasonal mood boards, fabric and colour stories, and surface technique presentations for internal use and external sales/marketing campaigns. • Lead cross-category design team meetings to provide design and concept board direction to communicate seasonal concepts. • Partner with the senior leadership, Creative Director, VP of Sales and Merchandise Manager to align designs with seasonal line plans and margin targets, tailoring collections to specific market needs —balancing creativity, quality, and commercial appeal. • Create a critical path and seasonal calendar with the Production Director and Merchandising Manager to manage timelines. • Illustrate and direct the design development of wovens, knits, and accessories across seasonal collections. • Drive the design process and oversee the product direction and execution across all classifications of the brand. • Lead, manage, and mentor and guide a cross-category design team, providing feedback and leadership to help designers grow their creative and technical skills. • Lead the creative development of prints, textiles, embroideries, and surface treatments—conducting research, selecting fabrics and materials, and overseeing the creation of embroidery and technical swatches. • Integrate sustainable and circular practices into the design process wherever possible, while maintaining high standards for taste and innovation. • Oversee the creative development prints, embroideries, and surface techniques -researching and sourcing fabrics, developing and overseeing artwork placements. • Ensure design accuracy and production readiness through detailed tech packs, technical design specifications and instructions, BOMs, and RLM entries. • Work closely with factories and technical teams on proto and SMS development, ensuring fit, quality, and consistency in execution. • Collaborate with the Production Director, Technical Designer, and factory teams to ensure accurate execution of designs and high-quality production standards. • Monitor performance and sell-through with merchandiser to identify best sellers, refine future designs, and explore white space opportunities.

London, UK 08.2021 to 05.2024 • Freelance Designer and Artworker for apparel companies. • Design custom-made garments for special clients internationally, www.joannecorderoreyes.com - Responsible for the researching of trends and the sourcing of fabrics, trims, and notions. - Research and create concept boards, fabric and colour stories, fashion sketches, illustrations, and technical renderings. - Hand-sketch and digitally design silhouettes, textiles, and embroidery artwork, and create sample surface techniques and garment finishing details. - Drape and create patterns and oversee the production of samples and client orders within the factory and manage business and supplier activities.

Director for Surface Design & Development 09.2019 – 10.2020 Head of Artwork Design 11.2017 – 09.2019 Design Artwork Manager 11.2015 – 11.2017 •Promoted for determining the effective direction for the company on a strategic level and for building a surface design and digital artwork design department. • Initiate seasonal concepts for prints, textiles, embroidery, and other surface treatments—bringing forward creative research, ideas, and technical input into collection development. • Conducted competitor and market research to anticipate industry trends and created Concept, Colour, and Trend boards for Haute Couture and RTW. • Collaborated closely with Creative Director Tamara Ralph, the Head Pattern Cutter, Head of Atelier, Development Managers, and suppliers to ensure accuracy of design materialization. • Supervise and mentor the design and development teams of 10-18 across all aspects of design and development; building concept boards, directing the design and development of print and textiles, embroidery, hand painting, and fabric manipulation for Haute Couture collections, RTW, luxury Sportswear, Accessories, Celebrity, VIP Client Orders and Special Projects. • Led both digital and hand-drawn design outputs including specifications and artwork. • Developed and refined design concepts by researching new fabrics, techniques, and materials to enhance product quality and innovation. • Conduct competitive market research to improve the quality of brand aesthetics. • Partnered with Development and Production Managers to guide collection development, ensuring design excellence and production efficiency. • Traveled to Europe and India for design research and Paris for runway and show presentations. • Collaborated with the Operations Manager on show preparation, and with fabric and embroidery suppliers on textile and embellishment selections. • Collaborate with fabric and embroidery suppliers on textile and embellishment selections and with the Creative director on design embroidery and fabric manipulation placements. • Built seasonal calendars and critical paths with the Collection Manager to manage workflow and deliver on time and within budget for Haute Couture, RTW, and VIP collections. • Worked with the Pricing Manager to set sampling budgets and target production costs, balancing creative ambition with financial strategy. • Develop department re-structure plan and departmental budget to increase productivity, train and improve skill development of the team, implement QC measures, and establish strategic and cost-effective processes.

• Collaborate with Maria Grachvogel on design, concept, pattern making, creative, and technical aspects for contemporary RTW and Bridal collections. • Research, sketch, and design ideas for garments, accessories, and embellishments, and create a style range board for the collection. Responsible for draping ideas and supervising the construction of patterns of first samples into production with the Lectra software and sample garments. • Collaborate with sales merchandising, production development, special projects, and client orders. • Responsible for a team of 6-8; led design studio in the creation of first samples and into production. • Assist Maria in model castings, the creative aspects of the presentation, the styling of looks, and collection preparation for runway shows.

• Head Designer for Luxury RTW Design and Bridal collections, Celebrity, VIP Client Orders, and Fur Licensee Collections. • Collaborate with the Creative Director on design concepts, bringing forth ideas and inspiration through extensive competitor and market research. • Create mood boards and establish the collection's fashion silhouettes, fabric, and colour palettes. • Design and visualize ideas through sketching and illustrating, draping, and various other forms of execution. • Research and design surface and textile techniques, embroidery, and new construction techniques. • Oversee the launch of textiles, fabric embellishments, and embroidery artwork placements with suppliers. • International travel sourcing to analyse trends, research, and source fabric and trim development. • Collaborate on the designing of shoes, sunglasses, gloves, and other forms of accessory development, and special projects. • Collaborate in model castings and styling of looks, music selection, and collection preparation for runway shows and lookbook and advertisement photoshoots. • Design and oversee the development and execution of collection fur garments and fur license collections. • Development of technical flat sketches for tech pack specifications and costings via Orli-web.

• Direct design and development for Luxury RTW Design, Client Orders, and Special Projects. • Create mood boards, and establish fashion silhouettes fabric, and colour palettes for the collection. • Responsible for sketching designs, draping, designing surface treatments, and technique materialization for collections. Development of technical flat sketches for tech pack specifications and costings. • Managed business and supplier activities, relations, company budgets, costs, and press and sales targets with agents. • Liaison between the execution of first samples and presentation of the collection with sales and merchandising, press & marketing, and production. • Oversee and supervise the sample studio in the execution of collection sample developments and supervise the fit quality of first samples and into production. • Collaborate in model castings and styling of looks, music selection, and collection preparation for runway shows and look book and advertisement photoshoots. • Travel research and sourcing in Europe and Asia for collections and private custom clientele. • Developed Business plan and investment proposal with Luxury Goods & Design Business Club, Student Clubs of Harvard Business School (HBS) Inc.

• Head Designer for Luxury RTW Design, Celebrity, and Bridal collections. Collaborate with Creative Director, Monique Lhuillier on design concepts, bringing forth ideas and inspiration through extensive competitor and market research. • Create mood boards and establish the collection's fashion silhouettes, fabric, and colour palettes. Design and visualize ideas through sketching, draping, and various other forms of execution. • Analyse trends and select fabrics, embroidery, trims, and notions, and design embroidery and fabric manipulation and placements. • Create illustrations for VIP and special projects. • Oversee and manage the design team and training of assistant-level designers. • Oversee and lead the sample studio for efficiency in the execution of collection sample developments and supervise the quality of fit samples and embroidery placements with suppliers. • Collaborate in model castings and styling of looks, and collection preparation for runway shows.

• Lead Designer for Luxury RTW and Fur Collections, Celebrity, and VIP Client Orders. • Research and collaborate with Head Designer, Gilles Mendel, and team on the concept, establishing silhouette, fabric, and colour palettes. • Design and create illustrations for collections, VIPs, clients, and special projects. • Design surface treatments and embroidery; create ideas through draping and creation of technical swatches and patterns. • Research, source, and select fabric, embroidery, trims, and notions and liaison with embroidery suppliers and textile mills for design development. • Assist in managing the design team, training assistant designers and interns, and supervising first sample developments and fittings of samples into collection and production. • Development of tech packs and Top of Production manual of collection: sketch and render, flat and spec each garment including specific details for production including the record of materials, costs, and changes of garments for production in Hong Kong and New York. • International travel sourcing to analyse trends, research, and source fabric and trim development. • Collaborate in collection preparation for runway shows and photoshoots. • Work closely with the Sales Merchandising and Production department to ensure fit and quality into production and collaborate with press and marketing for VIP and special projects.

• Freelance Designer for Spring 2005 RTW Design and Eveningwear collection. • Collaborate on selections of fabrics and embroidery and design embroidery and fabric manipulation placements. • Oversee the making of the first sample garments. • Designed and illustrated collections and special projects.

Liaison between design studio, production office, contractors and vendors. Transferred patterns, patterned embroidery layouts, and assisted with sample fittings and record keeping.