Samuel Abati

Supported the development and execution of marketing strategies to increase brand awareness, customer engagement and sales across digital and physical channels. Conducted market and competitor research to identify consumer trends, positioning opportunities and potential growth areas. Managed social media content and assisted with copywriting, ensuring consistent brand messaging and audience engagement. Supported the planning and execution of pop-up shops, brand activations and events, coordinating logistics, product presentation and customer experience. Assisted with day-to-day operations, including inventory coordination, order fulfilment, product organisation and customer service. Worked directly with the founding team across marketing, operations and business development, taking ownership of projects in a fast-paced startup environment.

Conducted comprehensive market and competitor research to identify positioning opportunities and industry trends. Supported website design and content structuring to improve user experience and brand consistency. Executed email marketing campaigns, including copywriting, list segmentation, and performance tracking. Assisted in developing social media content strategies aligned with brand messaging and growth objectives. Managed and optimized SEO strategies for Instagram and LinkedIn to improve reach and engagement.

Replenished shelves and managed stock rotation to ensure product availability and freshness. Operated tills efficiently while maintaining a friendly and professional attitude towards customers. Assisted customers with queries and provided product recommendations, ensuring excellent service. Maintained store displays and contributed to a clean, organized, and welcoming environment Responded flexibly to changing operational priorities, balancing customer service, stock management and general store responsibilities.

Supported sales pipeline development by profiling over 50 high-value prospects and corporate partners, strengthening lead generation and partnership opportunities. Collaborated with marketing and communications teams to produce sales and marketing collateral, ensuring alignment with brand messaging. Acted as an on-site support contact during stakeholder visits, ensuring seamless guest experiences aligned with brand values. Assisted with copywriting for digital and email campaigns, ensuring professional and persuasive messaging. Enhanced CRM communication workflows, ensuring accurate data for personalised outreach and stronger audience connections.

Acted as a key communications link between students and university housing teams, ensuring clear and empathetic messaging. Delivered presentations and public engagement sessions to support students with accommodation challenges. Collaborated across departments to create and distribute accurate housing content, strengthening the union's internal communications strategy. Strengthened public speaking, stakeholder engagement, and problem-solving abilities in a fast-paced, high-volume environment.

Delivered consistently high-quality customer service by offering personalised product recommendations, contributing to repeat customer visits and positive in-store feedback. Mentored and trained new team members on visual merchandising, operational procedures, and compliance standards, helping improve onboarding speed and team performance. Collaborated closely with team leads and store managers to meet daily sales targets and create a welcoming shopping atmosphere, especially during high-traffic periods. Gained practical experience in customer-centric sales, teamwork, and fast-paced retail operations, building strong foundational skills in communication and adaptability.