Ariadna Perez Tineo

SOCIAL MEDIA STRATEGY | Develop and produce social media campaigns for different Maisons in the group. Develop content pillars that align with the brand values and objectives and find the best way to communicate about them. Schedule, coordinate co-posting with other accounts and do rounds of moderation. CONTENT PRODUCTION | Development of concepts, supervision of photo and video shoot, feedback rounds with creative team to make edits. BEST PRACTICES | Create guidelines on what content to capture for events, video and photoshoots, and how to work with influencers and content creators. INFLUENCE | Strategic recommendations including identification and outreach for the amplification of the Maison's presence in different markets. COPY EDITING | Work with our copywriter to develop and tweak captions, scripts, interviews and newsletters (English, French & Spanish). Proofreading, and translating when necessary. REPORTING & E-LISTENING | Reported on a monthly basis the posts's performance, highlighted relevant KPIs. Provided recommendation on best practices per social media platform. Support our paid media efforts by identifying the strongest pieces of content to boost. INTERNATIONAL COORDINATION | Manage day-to-day relationships with markets worldwide and produced recommendations for collaborating with top accounts in said markets. RESEARCH | Constantly research trends, formats, sounds, editing tools to keep the content original and entertaining. ORGANISATION | Lead and prioritise projects with our Copywriter, Creative team and Project Manager. Implemented a new project organisation system that has been implemented in the entire MH Creative Studio. Maisons I've had the pleasure of working with: Moët & Chandon, Moët Hennessy, Château Galoupet, Volcan de mi Tierra, Terrazas de Los Andes, Cloudy Bay, Woodinville and Clos19.

SOCIAL MEDIA STRATEGY | Developed and produced social media strategies for UniR, developing content pillars that align with the organisation's values and objectives and find the best way to communicate about them. Planned, scheduled, and did rounds of moderation for each post. CONTENT PRODUCTION | Developed concepts, organised photo and video shoots with the team, partners and beneficiaries. Designed the social visual identity. Applied this identity to every post. Coordinated the creation of extra materials with creative volunteers. Adapted the content to all social networks the organisation has a presence on: Instagram, Facebook, Twitter and LinkedIn. ADVOCACY | Started a content pillar dedicated to denouncing injustice in the world and created mini guides on how to help the situation as individuals. COPYWRITING | Wrote captions (French) for each post in our editorial calendar, adapting it to fit each social network. REPORTING & E-LISTENING | Reported on a monthly basis the posts's performance, highlighted relevant KPIs. Provided recommendation on best practices per social media platform. RESEARCH | Constantly research trends, formats, sounds, editing tools to keep the content original and entertaining. ORGANISATION | Lead and prioritised projects with the help of our interns and volunteers.

SOCIAL MEDIA STRATEGY | Develop and produce social media campaigns for the brand. Developed content pillars that align with the brand values and objectives and found the best way to communicate about them. Scheduled, coordinated co-posting with other accounts and did rounds of moderation on Instagram, Facebook and LinkedIn. CONTENT PRODUCTION | Development of concepts, designed posts, supervised photo and video shoots, did feedback rounds with creative team to make edits. COPYWRITING | Wrote captions and Newsletters (English & French). REPORTING & E-LISTENING | Reported on a monthly basis the posts's performance, highlighted relevant KPIs. Provided recommendation on best practices per social media platform. Support our paid media efforts by identifying the strongest pieces of content to boost. RESEARCH | Constantly research trends, formats, sounds, editing tools to keep the content original and entertaining.

I welcome tourists to the city by showing them the main highlights of Paris. I balance my information between historical facts and personal stories, so that they feel like they are hanging out with a friend.

• Planned, organized, staffed and attended industry trade shows, as well as consumer shows • Designed, created content, and supervised the growth of the social media strategy for Upton’s Naturals on a global stance • Optimized the company's social media presence by creating an awareness campaign that resulted in a 40% growth across all platforms • Managed relationships with other brands and influencers • Liaised with other vegan companies to collaborate in events online and offline • Kept a log of the cost and results of consumer shows to determine their profitability when planning for 2019 • Assembled and registered donations for welfare organizations and animal sanctuaries

• Created and developed a social media presence for Super 7 Girls in three different platforms: Facebook, Twitter and Instagram. • Established and executed a social media calendar • Created, trained and supervised a team of three people. I monitored their efforts and curated the post so they would reflect the values of the organization • Observed and reported growth and engagement across all digital platforms

• Integrated digital and traditional marketing techniques to promote events and workshops that brought in 20% new students • Designed a social media strategy that created cohesion within the Yoga Trek brand across all platforms • Created content for each of the social media platforms • Composed and a weekly newsletter that kept the students engaged and informed about the studio’s upcoming activities • Managed partnerships with different online and printed newsletters • Monitored growth and engagement in all their digital properties

Erika Tipo Web is the official website of Telemundo presenter Erika de la Vega. The content is completely geared to fulfill women’s curiosity. • Approved, composed and published articles following the site’s theme • Generated reports to show our client the growth of the website and to keep record of the areas where we could improve • Supervised a team of 15 content creators and collaborators • Organized the team’s on-call schedule for weekends and holidays • Started the ‘bad idea’ meeting where everyone pitched in awful ideas that turned out to be great writing pieces • Researched and developed new sections that brought more diversity to the content of the website • Created an omnichannel experience that fed off Erika’s TV show and integrated into our social media platforms • Wrote and published articles every day • Forecasted beauty, health and fashion trends

• Developed a production plan, where I coordinated props, actors, locations and other production necessities • Created an art direction concept for the videos that required it • Produced and edited the videos according to the client’s request • Met with clients to make the necessary adjustment to the videos • Styled actors and sets in order to meet the client’s requirements • Worked closely with the director and production team to preserve the concept of the videos