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Ricardina Guimaraes

BUSINESS MANAGER
About

I am a results-oriented Business Manager with over 30 years of experience in the spa,skincare and cosmetics industries, specialising in driving operational excellence, leading sales teams, and maximising profitability. Proven track record in luxury retail, enhancing the customer journey, and developing innovative strategies to boost brand visibility and customer loyalty.

Previous Brands
Nutritionist Embody Wellness
Sisley Paris - Harrods Urban Retreat / Peter Jones
(Concession Stores and Flagship Spa) Estée Lauder Companies
Work Experience
Beauty and Spa Manager
Jan ‘12 - Now
Nutritionist Embody Wellness

https://embodywellness.co.uk/ April 2012 to Present Organised special events to promote Caudalie products sales, stock control, meeting sales targets, coaching and developing staff. Trained other Therapists to deliver high standard Beauty & Massage treatments. Worked as a Remedial Sports Massage Therapist, dealing with issues from poor posture, stress, computer use or heavy lifting, specific sports injuries and creating rehabilitation programs to help clients regain range of motion and improve flexibility. Responsible for providing other Massage treatments including: Reflexology, Swedish Holistic Massages, Indian Head Massage, Facial Rejuvenation Massage. MLD Manual Lymphatic Drainage - Vodder Method - Certified Therapist providing treatments for patients dealing with conditions like Lymphoedema, post-operatory swelling, fluid retention and other conditions.

Business Manager
Jan ‘09 - Mar ‘12
Sisley Paris - Harrods Urban Retreat / Peter Jones

Worked to maximise Sisley product and services sales. Monitored businesses and recognised areas of opportunity for growth. Managed to maintain effective and regular communication with in-store management, brand executive managers and my teams of consultants and therapists to drive the business. Responsible for stock control. Organised events covering all aspects of the business to ensure positive, professional, and efficient counters and beauty rooms. BSc MSc RNutr Sports Science BSc 30, Sandringham Road GU32 2AA Petersfield, Hampshire UK ricardina.email@gmail.com +447804867180

Business Manager
Oct ‘97 - Dec ‘08
La Prairie

La Prairie, Switzerland www.granderealvillaitaliahotel.com (La Prairie - Flagship Spa and Store in the Cost near Lisbon), Portugal. October 1997 to December 2008 (11 years, 3 months) Conducted high-standard beauty treatments, created retail sales training courses, and managed spa product sales. Established systems for spa product sales management and contributed to in-house SEM tasks.

Business Manager
Jan ‘89 - Sep ‘97
(Concession Stores and Flagship Spa) Estée Lauder Companies

Established and nurtured a team of 16 consultants, beauty and massage therapists. Collaborated with senior management in setting targets, organizing events, and controlling stocks. Coordinated daily operations of 4 counters and flagship spa.

Retail Experience
Retail Category
Luxury
Premium
Work Environment
Department store
Flagship store
Boutique
Shopping centre
Product Category
Beauty & Fragrances
Other
Responsibilities
Greeting
Client Help
CRM
Storytelling
Aftercare
Complaint handling
Upselling
Transactions
Product demos
Client Advising
Cash register
Returns & Exchanges
Online orders fulfilment
Stock control
Order preparation
Open/closing store
Health & safety
Recommendations
Bruce Target
Direct manager - Director , Nutritionist Embody Wellness
Jan 2012 -

Ricardina was one of our most popular and valued staff members, consistently providing exceptional service to clients. Her conscientious and caring nature, combined with her warm personality, made her a pleasure to work with. She has excellent organisational skills, and as Beauty & Spa Manager at Embody Wellness, she excelled in managing staff, assisting with marketing, and delivering treatments. Based on her professionalism, skill, and dedication, I have no hesitation in recommending her.

Languages
Portuguese - Native
Spanish - Fluent
English - Fluent
Dutch - Basic
French - Work Proficiency
Education & Training
Academia Profissional de Estética e Beleza - Probel,Lda. (Madame Campos).
Unknown - ‘88
CIDESCO Beauty Therapy Diploma
Instituto de Emprego e Formação Profissional - Delegação Regional de Lisboa e Vale do Teįo
Unknown - ‘90
Diploma of Management
ESQUITEM - Escuela de Quiromasaįe y de Medicinas Alternativas
Unknown - ‘94
Sports Massage and Sports Injuries Diploma (Level 5) / MLD - Manual Lymphatic Drainage Diploma.
Escola Superior de Saúde, Universidade do Algarve
Unknown - ‘98
Bachelor of Science
Escola Superior de Saúde, Universidade do Algarve
Unknown - ‘03
Master of Science
CHRYSALIS COURSES
Unknown - ‘13
Advanced Diploma in Counselling & Psychotherapy / Ad. Dip. CP (Level 5 Professional Diploma)
LSSM London School of Soft Tissue Therapy
Unknown - ‘15
BTEC - LEVEL 5 PROFESSIONAL DIPLOMA IN SOFT TISSUE THERAPY (former
Gateway Workshops
Unknown - ‘22
Sleep Consultant Diploma