Nada Hassan

I’ve always lived at the crossroads of fashion, art, and business—navigating the delicate balance between creative vision and strategic execution. My journey started in the classrooms of Central Saint Martins, where I honed my craft in design and storytelling. But the real education? That happened beyond the walls of any institution. --> From Freelance to Founding My Own Studio I built my career independently, shaping ideas into tangible realities—whether through fashion collections, brand collaborations, or art direction. Working as a freelancer, I realized that creatives often lack access to the business knowledge they need to thrive. So, I taught myself. Budgets, negotiations, strategy—everything they don’t teach you in art school, I had to learn the hard way. This led me to create Purple Desk, a creative studio where ideas don’t just exist—they take form. It’s a space where artists, brands, and designers come together to bring bold visions to life, whether through merchandising, immersive storytelling, or brand identity. My mantra : "Bring it to the table" becomes "Bring it to the desk." Having ideas is just the first step. Making them real is our responsibility. I believe art should be seen, experienced, and owned by those who seek it—not locked away. My mission is to bridge the gap between creativity and commerce, ensuring that great ideas don’t just stay ideas. Always learning, always creating, always pushing boundaries. Let’s build something remarkable together.