Mathias Bozza
Manager with 20 years of experience in all aspects of omnichannel marketing (360° brand management), my expertise, acquired in major international corporations, enables me to find solutions to complex problems within multicultural organizations. Passionate, collaborative, and curious, with a consumer-focused mindset, I create authentic, premium, and innovative brands. Results-driven, I combine strategic thinking with hands-on mindset. Team-oriented, with a strong work ethic, I bring solid values and motivation to organizations. Key drivers: Passion, solution-oriented, team spirit, ROI & data-driven. Expertise: Marketing strategy and planning, building engaged and reliable teams, social media, brand activations, strategic partnerships, and retail marketing.
Driving Wilson’s multichannel marketing strategy across Tennis & Padel categories in 14 countries, bridging Global teams with the EMEA region. 🔹 Management: lead a multicultural team of 7 across 6 countries – hiring, coaching, and coordinating. 🔹 Brand & Content: Rolled out 15+ brand/social campaigns – boosting brand awareness through compelling content (digital, social, print) and consistent storytelling. 🔹 Roland-Garros: 360° activation and management of the “Wilson Official Partner” sponsorship. Primary point of contact with the French Tennis Federation (FFT). Delivered in-stadia/out-stadia activations, hospitality programs, PR, media planning, and strategic partnerships. 🔹 Social Media Strategy (EMEA): Designed and executed ambassador/influencer/media activation plans to maximize reach and engagement. 🔹 D2C / Go-to-Market: Built and managed Joint Business Plans with strategic partners (Decathlon, Tennis Point, Intersport, Tennis Warehouse), driving double-digit e-commerce growth.
Led the Omni-channel Brand and Marketing strategy for Outdoor Sports, Trail Running & Rackets in Paris Epicenter. Retail Marketing: conducted the Retail Marketing program, connecting with Running communities. Flagship stores: launched 2 Salomon brand stores (Paris Flagship & Lyon). 360° Marketing plan, PR, Ads Campaigns. Wholesale Marketing: handled the Trade marketing & digital Activations plan for Salomon and Wilson for the strategic accounts: Decathlon, ITS, Au Vieux Campeur, Endurance Shop, Tennis Point. Sports Marketing: established best Tennis Clubs partnerships for Wilson and set Running communities for Salomon (Run My City run race creation with ASO. Set the Ambassadors plan). Focus: omnichannel marketing strategy including Brands Activations, Media and Social Media for WILSON and SALOMON (Tennis, Running, Trail running and outdoors sports).
Responsible for the omni-channel Marketing strategy and development of UGG Australia France: DTC and Wholesale. Accountable for Brand marketing, PR, Media and Retail & Trade Marketing programs. Management of 2 people. Focus: PR, Paid Media, team management, Social Media, Trade Marketing, Retail Marketing, Field Marketing, Visual Merchandising.
Marketing strategy of Retail, Flagship, Wholesale, Department Stores and Mail Order channels. Management: team of 12 people. Focus: brand activations and events, people management, windows, visual merchandising, SIS implementation and CRM
Accountable for the Levi's brand management and activations in both Retail and Wholesale channels. CRM: strategy, development and implementation of the loyalty cards program in Retail channel. Focus: brand activations, POS and Windows development, stores events, organisation of new collections launch events
Lead and launch the Levi Strauss Signature brand for France in Mass Market distribution. Focused Brand management: press relations, communication above & below the line, trade matketing, Visual Merchandising
Brand manager for France, Italy and Northern Europe of Cars and Motorcycles products categories.
Laundry detergent category manager for France, Italy and Poland
Brazil and Tradition coffee brands management for France in the Mass Channel.