Diana Dimitian

With over 8 years of experience in the apparel industry and over 17 year in the footwear industry, I am a seasoned leader with a passion for driving growth, innovation, and customer satisfaction. My core competencies include assortment, retail, merchandising, omni-channel, and sales management. Recently as SVP Managing Director at Levi Strauss & Co., I lead the commercial operations for all channels in South Europe and North Africa, overseeing the full P&L for the largest European markets. I am motivated by brand’s with mission and the ability to inspire authentic self-expression. I love and have worked for brands that create products that last for generations. I bring diverse perspectives and experiences to the team, having worked and lived in multiple countries and cultures. Recently, I was responsible for leading Levi's DTC, E-Commerce, Wholesale, and Franchise for France, Spain, Italy, Portugal, Greece, North Africa, and Levi's Footwear & Accessories Sales Commercial Operations Pan-European. Prior to this I worked predominantly leading Teams in North America, specialized in E-Commerce and Retail expansion, Omni implementation. I have successfully implemented strategies to increase market share, revenue, and profitability, while enhancing brand equity and customer loyalty. Some of my achievements include launching a new e-commerce platform, expanding the retail footprint, optimizing the assortment mix, and developing strong partnerships with key accounts. I have also fostered a collaborative and inclusive culture among my team, empowering them to deliver excellence and innovation. I leverage my skills in assortment, retail, merchandising, and sales management to create value for Brands and their customers.