Julie Pont
Creative & Strategic Director with 10+ years of experience across fashion, culture, and tech innovation. I craft narratives, lead creative teams, and design forward-thinking strategies that connect aesthetics, data, and meaning. Former VP & Creative Officer at A Magazine Curated By and co-founder of A Lab Curated By, I revitalized the magazine by bringing a renewed creative energy and structuring a clear editorial and strategic vision. I also launched its consulting studio, delivering bespoke solutions for fashion and luxury brands. Previously, as Fashion & Creative Director at Heuritech, I helped pioneer the integration of trend forecasting with AI-powered insights, working closely with top-tier brands in luxury, fashion, and sport. Throughout my career, I’ve collaborated with iconic houses like Givenchy, Chanel, Marc Jacobs, and Celine, building projects at the intersection of cultural research, branding, and editorial direction. I’m driven by the idea that technology should deepen creative vision—not dilute it—and that fashion, when curated with care, remains one of the most powerful cultural lenses of our time.
Creative & Business Intelligence - Head of Fashion Team - Trends & Cultural researches, Data Analysis, Collection planning, Product design, Fashion Content - Head of Creative Team - Branding, Artistic Direction, UI UX Design - Company Partnerships
Redesign of the visual and editorial identity Implementation of the PR and network partnership strategy Audit of product architecture for SAAS platforms
Sitting at the intersection of arts, media and influence, Blasphème brings together people in order to change the creative value chain.
- Project coordination - Innovation Committee expert
Le magazine Modelab interroge la mode et l’ensemble de son rapport à la société. Spécialisé dans l’innovation dans la mode, Modelab met en lumière de jeunes designers aux propositions étonnantes, bouscule les codes, questionne les tendances et révèle le réel impact sociétal, anthropologique et historique d’une mode souvent confinée au commentaire factuel. Média 100% indépendant, collaboratif et créatif, cet objet hybride a plusieurs visages : un magazine papier trimestriel & un site éditorial. - Direction éditoriale : veille innovation, prospection, scouting créateurs, rédaction d’articles et des newsletters - Direction artistique : refonte de l’identité visuelle, organisation des canaux de communication, réalisation de shootings éditoriaux, graphisme, mise en page et impression du magazine papier. - Organisation de tables rondes et prise de parole en conférences : Fashiontech Days, Who’s Next, Les Mines ParisTech, Atelier Néerlandais