• Defined the owned social media strategy in line with the global strategy. • Created content with creative agencies to increase engagement. • Briefed creators to get exclusive content for owned platforms. • Delivered monthly KPI analysis and identified best practices. • Managed the Community Manager.
• Led Employee Advocacy program. • Developed TikTok strategy and content plan. • Followed-up local education accounts on Instagram & YouTube to ensure brand consistency and growth. • Daily sourced & edited elevated UGCs to post on social platforms. • Analyzed social KPIs with recommendation for next steps. • Filmed backstage content during brand events.
• Daily collected data from Google Analytics, Youtube Studio and Facebook Creator Studio and organized it in Google Sheets for reporting. • Analyzed social media accounts to introduce ideas on content improvement.
• Managed the organization's social media accounts. • Created content and established new partnerships.
• Created brand editorial policy and content plan. Produced content for various social media platforms and online publications in Russian and English. Made website improvements through WordPress. • Document translation (Russian into English)
• Analyzed PepsiCo Russia's career social media accounts and competitors’ accounts. Introduced new ideas on optimization of social media strategy. • Document translation (Russian into English).