• Promoted to focus on a larger turnover region, restructure the business: diversify the category mix, price positioning and client segmentation both strengthening local and international clients. Following this success, requested by the President to focus on new locations, exclusive product activations to generate pop ups and exceptional events from ideation to execution. • Responsible for developing and executing the merchandising strategy and leading the product vision: driving the strategic and buying planning process, identify business opportunities and generate ideas to drive sales and foster engagement; incorporating financial objectives to achieve fiscal revenue targets, reporting to the CEO of Miu Miu, Prada Group Regional President and Merchandising Directors. • Engaging directly with Executive Teams and cross functionally with leaders from multiple departments, both internally and with external franchisees to drive the product category direction, aligned partnership and ensure cohesive strategic execution. • Overseeing growth of Miu Miu securing the Northern Europe market as a Top 5 region, achieving £40 million +90% vs 2022, with stores regularly featuring in Top stores WW ranking in addition managing Central Europe stores which achieved £15 million, of 16 stores. • Achieving outstanding category results: Leather goods, +107%, with growth of the Bags +101%, Accessories +120%, Shoes +179%, RTW + 85% whilst increasing price positioning and consolidating SKU count in all categories. • Directed high-profile store openings, enhancing brand visibility and increasing foot traffic through innovative product assortments. • Defining the store and regional segmentation selection and responsible for the product direction: ensuring that newness is present, balanced with continuatives and that volume lines are maximized. Overseeing the retail schedule with newproduct drops, markdowns, marketing initiatives.
Miu Miu
• Managed portfolio of 150 brands (40 million OTB) across Bags, Accessories and Fine Jewellery in conjunction with the Senior Buyer, attending all international markets during Fashion Weeks. Brands included established luxury e.g. Gucci, Saint Laurent, Loewe, Valentino, Prada, Bottega Veneta to contemporary and emerging brands. • Within the brand portfolio, sole responsibility of 40% of the buying e.g. Loro Piana, Balmain, Victoria Beckham, Stella McCartney, Jacquemus, Jimmy Choo and responsible for launching new brands online, optimizing the product mix and increasing category sales by 60%. • Developed and expanded the fine jewellery category, introducing high-end pieces from renowned designers and niche brands, elevating the product offering, attracting a new segment of affluent customers and new regional markets. Established strategic partnerships with luxury jewellery brands, resulting in exclusive collections and collaborations. With Marketing teams, implemented targeted marketing campaigns, including high-profile digital launches and influencer partnerships, organized events to showcase new collections, enhancing customer engagement and driving sales. • Analysing sales performance and implemented strategic actions to achieve targets: stock trading actions, product pushes and marketing strategies improving sell-through rates vs the previous year. • Identified emerging brands and trends, maintaining awareness of all fashion and industry developments, adding new brands to the portfolio that drove an increase in client acquisition. • Played a key role in launching exclusive brand collaborations and limited-edition collections, driving significant online traffic and sales. • Communicating with all relevant areas of the business the range plans, high investments and specific highlights or key products; efficiently improving sales performance with close correspondence with Marketing, Social Media, Merchandising.
• Currently demonstrating exceptional product knowledge of the brand and the manufacturing and distribution processes. • This role has given me a solid understanding of how to drive a business with a strategic approach in the luxury retail sector through close analysis of the Sell-Thru report, taking responsibility for KPI results and taking ownership for the stock integrity of the brand. • Developing Etro through defining the problems, collecting data, and draw valid conclusions to report back as well as working in conjunction with the buying team and the vendor to maximise every opportunity for growth. • Maintaining excellent levels of visual merchandising on the shop floor, whilst adapting Etro guidelines accordingly with Harrods standards. • Building strong relationships with key clients, ensuring they are informed and enthusiastic towards the brand, including profiling customer’s needs and trends in shopping. • Liaising with the Harrods Photo Studio and Press team to push profits for the brand • Attended Harrods training, ‘Introduction to buying’ and on the 'Harrods Sales Associate to Buyers Clerk'programme-currently assisting tasks such as RTVs, maintaining relationships with vendors and brand training, comparative shopping, moodboards, stocktakes, dealing with faulty and damaged stock, shop floor queries, stock integrity etc
• Sale of products through direct contact with customers, currently in Harvey Nichols I worked for lingerie brand Simone Perele and within Selfridges I worked for the Mens Superbrands (Givenchy, Mcqueen and Dries Van Noten) • Contribute to the achievement of sale’s target, maintaining a high level of service and understanding of customer needs