Tsui Li Hsu

Luxury Marketing Specialist

As a stagiaire at Les Sources, a luxury hospitality group, I apply my digital marketing and social media skills to create and manage online content, optimize websites, conduct competitive analysis, and assist in press relations and events. I collaborate with the Chef de Projet Digital and the Responsable Presse to respond to customer inquiries, update reference sites, and organize press trips. I also create brochures and flyers for seasonal promotions and events. I am currently pursuing a double degree in MSc Luxury Marketing in Sustainable World and Master in Management at Montpellier Business School, where I learn about the trends, challenges, and opportunities of the luxury industry in a global and ethical context. I have a bachelor's degree in French from Tamkang University in Taiwan, where I also participated in a language exchange program at the University of Franche-Comté in France. I am fluent in Mandarin, English, French, and Korean. Some of my other competencies and interests include graphic design, photography, video editing, singing, cooking, and sports. I am passionate about exploring new cultures, cuisines, and experiences, and I aspire to work in the luxury sector as a marketing professional.

Previous Brands
Les Sources
HABIBI Macaron
Work Experience
Sep ‘23 - Feb ‘24
Les Sources

Marketing digital: - Site internet - Découvertede l'univers Wordpress - Mettre à jour et optimiser les sites internet du groupe - Veille concurrentielle Réseaux sociaux &e-reputation - Gérer les réseaux sociaux du groupe en collaboration avec la Chef de Projet Digital - Répondrequotidiennement aux demandes - Mettre à jour les sites de référencement gratuits (TripAdvisor...) Relationspresse - Mettre à jour les outils :dossier depresse, banque d'image, etc. - Suivre les parutions presse - Assister laResponsabledans l'organisation de Voyages Presse - Répondre aux demandes presse en collaboration avec l'attachée de presseexterne Édition - Créer des brochures commerciales en fonction des évènements du marronnier (Pâques, Noël, Toussaint, Saint-Valentin, etc.) - Mettre àjourlessupports decommunication - Faire le suivi de fabrication

Digital Marketing Intern
Mar ‘22 - Aug ‘22

- Plan and conduct social marketing strategy for Chinese market - "Xiaohongshu" account management - Set up new destiantion - Montpellier for Divento - Improve UI/UX for Paris City Guide application

Social Media & Business Development Assistant
Sep ‘20 - Jul ‘21

- Managed social media account for various brands and create digital marketing campaigns respectively - Organised brands launching events - Business research for pharmaceutical collaborations

Sales Staff
Oct ‘18 - Feb ‘19
HABIBI Macaron

- Introduced products to customers including the ingredients and flavors - Checked and replaced inventory - Manufactured the packaging - Calculated daily sales figure

French - Fluent
English - Fluent
Mandarin - Native
Korean - Basic
Japanese - Basic
Education & Training
Montpellier Business School
‘23 - ‘24
MSc Luxury Marketing in Sustainable World
Montpellier Business School
‘21 - ‘23
Master in Management
Centre de linguistique appliquée (CLA) - University De Franche-Comté
‘17 - ‘18
Language Exchange Student
Tamkang University
‘15 - ‘19
Paris, France