Zoe Braeckman
International Head of Sales with 10 yeaers of wholesale experience in the luxury Designer market. Working at senior level has given me the opportunity to be exposed to overall showroom analysis, strategy, brand development and has thought me to always be on the look for the next thing. In addition to wholesale account management, commercial strategy and expansion, I am responsible for, negotiating terms, price planning and the team management within my department. Currently leading the designer department for an international wholesale agency overseeing a diverse portfolio of luxury fashion, accessories, and footwear, generating annual sales of £50 million. Excellent communicator with exceptional people skills. An ability to conceive, implement and manage a broad spectrum of projects. Forward thinking as well as skilled at analysing business processes, workflows, and operational systems in order to improve efficiency. Currently leading the digital initiative across the business. Proven skills in working in a fast-growing environment, leading from concept to completion. I have taken a sabbatical due to a great loss in my life and am currently interested in Freelance or project-based opportunities.
Head of sales role overseeing and restructuring the department to maintain and improve growth of seasonal and annual international revenue. Strategy and business development: Increasing annual sales tailored within brand needs and global goals. Initiated and built in season re-order business to impact overall targets as well as support customers businesses. Business analysis: Weekly reporting to and meeting with the founder on business development as well as consolidating department results. Critical thinking reporting post market and in season as well as weekly sell through report overseeing. Evolving to actions and continuous follow up accordingly. Collection and price planning: Working closely with the Design team on collection merchandising and price positioning. Distribution strategy: Seasonal overseeing of agents to determine the best worldwide distribution and positioning of the brand. Marketing and Retail activations: In season marketing executions with key accounts such as trunkshows, pop ups, installations, online sales driven campaigns leveraging brand strategy.
Direct role in managing +£10M annual Designer Department business consisting of 12 ready-to-wear brands and a team of 6 members of staff at various levels within the company. Strategy and business development: Increasing annual sales tailored within brand needs and goals. Impacting overall targets through in season re-order business. Managing +100 global accounts through advanced relationships amongst key partners such as Net-A-Porter, Selfridges, Browns, Harrods, Matchesfashion.com, Le Bon Marche, Mytheresa, Lane Crawford, Bergdorf Goodman, Moda Operandi, Joyce, Tsum. Leading Extreme Cashmere and Ryan Roche international market successfully increasing business season on season (+180%). Business analysis: Weekly reporting to the founder and director on business development as well as consolidating department results. Critical thinking reporting post market as well as weekly sell through report monitoring. Evolving to actions accordingly. Territory management: Accountable for the French and Benelux territory within the showroom. Responsible for overall business across all departments, building key relationships and travelling across the country visiting stores. Retail activations: In season marketing executions such as pop ups, installations, online sales driven campaigns leveraging brand strategy.
Supporting founder during SS17 sales campaign during Antwerp and Paris Fashion week with a focus on active and prospect clients within the Benelux market.
I had the pleasure of working with Zoe for over four years. Zoe is a dynamic, organised, and proficient head of department. Significant experience managing multiple luxury brands within the designer category alongside overall team management. Skilled at sales alongside brand development and expansion, working across the global markets. Most recently has worked closely on the companies digital transformation. Excellent communicator and team player. Zoe also speaks multiple languages which adds another string to her bow. Any business would be lucky to have her, it is without hesitation that I recommend her.
Zoe is an incredible asset to any team. She is super reliable and very hard working. She has a great understanding of the luxury sector and I would personally recommend her for any role.