The role consists of leading the brands through the creative direction, marketing and strategy to take the necessary to reach global success through digital campaigns, e-commerce, and overall visual language and storytelling. Brands: Versace, Max Factor, Bucherrer, Browns Fashion, Breitling, Jaeger, Malone Soulier
The mission was to evolve and elevate a heritage brand that lost its way, which was accomplished and executed within a year since I joined the company. We focused on digital and social media campaigns to amplify the impact of the brand and raise awareness among the younger audience. The role consisted of overseeing all creative for the entire brand and creating a digital strategy for social channels, working closely with partners such as Instagram, YouTube, Google and Pinterest. Working closely with brand VP brand and comms Gabriele Hackworthy and brand CD Sandra Choi.