Joya el Khoury
I cherish the power that comes with being a fashion designer and marketer as well as the way that my creative ideas may empower others in recognizing and expressing their place in life. Ambitious, highly motivated, and goal- oriented eager to continually grow and contribute to today's changing and always demanding in the fashion industry.
In my role as a Fashion Pricing and Marketing Specialist, precision is paramount as I meticulously evaluate and price preowned luxury items. This involves in-depth market research, considering factors like historical pricing data, brand reputation, and unique attributes to ensure accurate valuations that anticipate market shifts. Simultaneously, I drive our online presence through strategic digital and social media marketing. Crafting engaging content, strategic ad placements, and fostering community engagement on social platforms contribute to a compelling brand narrative. Complementing these efforts, targeted email marketing campaigns, segmented for specific demographics, enhance our direct communication, guided by metrics for continuous refinement. The synergy between pricing and marketing is evident as strategic pricing decisions directly shape the authenticity and resonance of our marketing initiatives, creating a dynamic and competitive presence in the luxury fashion market. Moreover, I engage in direct marketing with VIP consignors, embracing sales strategies through email, phone, or face-to-face interactions. This comprehensive strategy underscores the synergy between pricing decisions and marketing initiatives, fostering a dynamic and competitive presence in the luxury fashion market.
- Provide expert guidance to clients seeking high-end luxury experiences - Utilize marketing expertise to promote the company's services and offerings - Stay up-to-date on fashion and luxury trends to better advise clients - Develop and maintain relationships with clients and industry professionals - Collaborate with other departments to execute marketing campaigns and events - Analyze sales and marketing data to identify areas of improvement - Attend fashion and luxury events to network and promote the company's brand - Ensure a seamless and exceptional customer experience from start to finish.
-Execute marketing strategy to grow the business -Develop ideas and business strategy to increase sales -Maintain social media and website content Design, develop and execute marketing campaigns/promotion materials -Provide support and work with the team to manage brand and marketing initiatives -Grow tie potential business partners -Carry out market research includes competitor and customer. -Create reports on marketing and sales performance -Maintain schedules for marketing initiatives Increase new customers and retain old customers Assist with Customer Relation Management e.g. -Resolve customer problems and support conversion -Organise and manage marketing assets -Event organisation and management
managed their social media accounts and planned campaigns in order to help sell their haute couture creations.
helped the head designer to showcase clothing, products, accessories, and other merchandise directly to consumers or retailers.
Managed two business accounts on instagram. Customized bags selection , and hand made jewelry pieces designed by yours truly. -sunofjoy.lb -bellemetal.lb
One of the backstage coordinator of MOESHOUR fashion show and other brands.