I am multidisciplinary product designer and architect with strong focus on beauty market. My professional way started with my early digital illustrations experiments in late 90s. I love to count it starting from 1997 when my first digital illustration was sold. Step by step from graphic to branding, from packaging to product, from pos to full-size retail I discovered my professional self. I was truly lucky to work with iconic brands like Sephora, Comme des Garçons, Yohji Yamamoto, Shu Uemura, Hraman/Kardon, AKG, JBL and many others. My design philosophy was always taking a challenge: to create an object of desire. So far I have multiple CES, IF, Reddot, Fragrance Foundation awards, Gold Pentawards and Gold Popai.
Responsible for bespoke flagship retail design, artist collaboration, special spaces and pop-up projects. Leading retail design process for new openings, renewals and constant design updates for 1000+ stores. Multiple design award winner.
Leading retail design innovations and research, building cross platform communications and consumer experiences.
Packaging, pos and retail design management, brand guidelines development. International creatives recruiting and internship program management.
Yohji Yamamoto Parfums creative direction, packaging and retail design, branding and visual guidelines. Multiple design and fragrance awards winner.
Packaging, product and retail presence design. Brand visual communications and campaign development.
Private labels concept design, creative direction, retail design.