Grisha Serov

I am multidisciplinary product designer and architect with strong focus on beauty market. My professional way started with my early digital illustrations experiments in late 90s. I love to count it starting from 1997 when my first digital illustration was sold. Step by step from graphic to branding, from packaging to product, from pos to full-size retail I discovered my professional self. I was truly lucky to work with iconic brands like Sephora, Comme des Garçons, Yohji Yamamoto, Shu Uemura, Hraman/Kardon, AKG, JBL and many others. My design philosophy was always taking a challenge: to create an object of desire. So far I have multiple CES, IF, Reddot, Fragrance Foundation awards, Gold Pentawards and Gold Popai.