Jaspreet Singh

• Responsible for smooth running of campaign operations(Adobe Campaign) for all European market (Group Marketing), reporting to Director of Digital Platform. • Work closely with developement team and priortise key features such as maintaining Product Roadmap, backlong, scrum priorities, Epics and user stories. • Coordinating with product leads and key business stakeholders across Europe and European office to define and support new product launches. • Work with Key internal and external stakeholders to define and agree relevant KPI’s and SLA. • Develop and implement marketing strategies to drive engagement, conversion and customer retention. • Define business requirements for new marketing programs and work with both local market and central operational team to develop program and ensure user acceptance testing. • Focus on delivering transparency, efficiency and innovation. • Conduct monthly meetings with all source markets and discuss monthly report on performance.

Adobe Campaign

We deliver revenue growth for our clients by helping their customer marketing teams execute data-driven campaigns and customer experiences. We have deep expertise in using technology, such as the Adobe Marketing Cloud / UNICA/ Salesforce, to deliver real-time automation and cross-channel personalisation.

Working as Campaign Services Manager with 14 direct reports including Sn. Consultants, Consultants and campaign developers. • Responsible for designing the solutions from simple to complex Multi- channel campaigns which includes DM, E-mail, SMS using Adobe campaign (Neolane). • Generate campaigns for data selection, amend HTML/ asserts as per requirement and schedule campaign. Provide an end to end solution from brief to broadcast. • Create Campaign to support A/B testing, subject line testing and waving of campaign broadcast. • Work along with client’s to understand their requirement and provide them with best possible solution, providing onsite/offsite consultancy to increase efficiency and ROI. • 14 direct reports (Sn. Consultant, consultant and campaign developers). • Resource management, client management and senior stakeholder management in a very fast pace agency environment with strict deadlines. • Brought changes via internal projects to increase efficiency and reduce error rate. • Continuous improvement: Better data segmentation/Targeting, better wireframe, redefining QA process. • Process mapping, gap analysis and implementation of improvements involving other departments. • Responsible for CS team, reporting KPI’s, team targets and managing JIRA for work management.

Sn Data Planner at TUI means you need to be innovative, creative and problem solver. Need to own and understand customer journey and how we can embed continuous improvement in campaign efficiency. • Involved in requirement gathering, requirement analysis and proof of concept submission. • Involved in designing the solutions from simple to complex Multi- channel campaigns which includes ( DM, E-mail, SMS and MobileApp). • Work along with solution architect of our agencies for proactive change requests, impact of change on existing campaigns and future proofing the upcoming demands to be dealt efficiently. • Briefing in clear scope of project or data requirement to 3rd party (agency), negotiate on the estimates and test whether solution implemented satisfy the technical requirement. • Working with stakeholders, coordinating and communicating with different Departments of CRM, Search and book, Retention and Pre-Departure to produce regular and adhoc campaigns to strengthen TUI (Thomson and First choice) as a Brand. • Undertake projects, involved in creating, deploying and testing from Plan to production and become an expert in two most pioneer channel of communication (Mobile App Notification and SMS). • Always thrive to create the best customer segmentation by carefully deploying selection criteria at right audience level for targeting, using historical customer data and deploying data modelling to understand the propensity of different segment of customers to provide best offers and Next best offers for relevant selling, cross selling and up selling. • Strategies and plan team work, priorities or re-priorities work stack and report to Data Planning Manager. • Always seek to improve existing campaigns by introducing best practice measures. Line manager of 1 direct reports ,CRM Data Planner.

• Expert UNICA user with in-depth knowledge of deploying Dynamic UNICA components such as Custom Macros, Pre-Defined Macros, User Variables, Derived Fields and Writing SQL scripts. • In-depth knowledge of Table mapping and Audience levels to produce the accurate result. • Excellent understanding of UNICA component to manipulate data to attain high personalised Communication to increase the overall ROI of campaign. • Took ownership of smooth execution of all scheduled campaigns, manually turning OFF or ON campaigns, supersede campaigns which are affected by corrupt Database build, making sure all campaign produce desired output end of the day. • Always seek to improve existing campaigns by introducing best practice measures. • Making sure data delivered is on time and cleansed as per the business standard. • Work along with Trading Managers(Cruise deals)and identify trends to maximise cost cutting and find effective ways of selection from different customer segmentations to maximise profit figures. • Feedback suggestions to different department to attain better targeted Campaigns.

Professional Summary Highly skilled SQL programmer industrially trained to perform analysis by running various mathematical calculations to determine how the data samples might best way applied to profit the business. Work logically on his own and collaboratively to manage workflow for the achievement of performance based targets. Above all, very optimistic, with whatever the task I will be given. I am looking an opportunity where my potential can be completely utilized to develop my career with IT industries.

Cardiff. Passed with Merit. MBA Project Title; What market entry strategy should be adopted by an organization to enter UK retail market? An investigation of Reliance retail limited. Advance Diploma in Information Technology (09/2006 – 06/2007) from Stevens College of technology and management passed with Merit. Diploma in computer science (09/2005 – 06/2006) from Stevens college of technology and management passed with Merit. Diploma in Electronics, Specialised in Digital Electronics (08/2001 – 06/2004) from Ambedkar Polytechnic passed with first class. Interests Reading management books and internet surfing. Raising funds for charity. Playing Cricket and badminton. Also, a member of the university acting club.