FRENCH-BASED CONSULTANT IN COMMUNICATION & MARKETING. 16 YEARS EXPERIENCE WITH SPECIALIZATION IN BRAND STRATEGY, CSR, CREATION AND 360° APPROACH OF BRAND CONTENT.
My mission is to build and deliver brand identities, storytellings and communication ideas with sustainable and creative inputs. Sectors of activity: Lifestyle, Luxury, Fashion, Beauty. Field of services: #1 - Marketing intelligence & consumer knowledge Consumer insights •Market monitoring •Consumer & influencer personas •Trend forecasting. #2 - Brand identity Positioning & concept •Strategic recommendations •Brand platform/ Brand book •Storytelling & Manifesto •Tone of voice & editorial plan. #3 - Brand experience & communication Communication platform •Ad campaign concepts •Co-branding & partnership strategies •Event & media activation propositions. #4 - Brand content Moodboards •Creative briefs for shooting & events •Talent sourcing •Layout creations •Copy-writing.
Clients: Coca-Cola light x Jean Paul Gaultier, Marc Jacobs, Chanel beauty, L'Oréal, Yves Saint Laurent Museum, ELLE, Chantal Thomass, Sarenza, IFM, Cotélac, Leherpeur Paris, Louis Pion Watches, Herborist (Shanghai Jahwa Group)... Fields of missions: #1 - Marketing intelligence for markets & consumer knowledge •Focus group, interviews and workshops: conception of protocols. •Personas: definition of their typologies, references, behaviour and attitude, the whys + consumer journey and touch points. •Research and insights digging. •Market studies: benchmark & best practices of the direct and indirect competitors.
• Monitoring and analysis of creative trends. • Creation of seasonal trend books. • Selection of fabrics, colors and components. • Creation and product development from drawings to fitting. Brands I worked for: Cerruti 1881, Loulou de la Falaise, Bill Tornade, Lee Cooper. Entrepreneurship, launch of an ethical fashion brand: • 5 years business plan (follow-up with the incubator 'Le GEAI'). • Creation, sourcing, development and production of the collections (Indian and Malagasy ethical suppliers). • Strategy and brand marketing - communication plan and actions. • Participation in the 2008 edition of the Ethical fashion show and the 2008 edition of Texworld designer award.