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Laurence Royer

Consultant in branding & communications with CSR & creative inputs
Portfolio website
https://www.nouvellaire.com/
About

FRENCH-BASED CONSULTANT IN COMMUNICATION & MARKETING. 16 YEARS EXPERIENCE WITH SPECIALIZATION IN BRAND STRATEGY, CSR, CREATION AND 360° APPROACH OF BRAND CONTENT.

Previous Brands
Wolkoff et Arnodin communication agency
Work Experience
BRAND STRATEGIST CONSULTANT
Feb ‘16 - Now
Self employed

My mission is to build and deliver brand identities, storytellings and communication ideas with sustainable and creative inputs. Sectors of activity: Lifestyle, Luxury, Fashion, Beauty. Field of services: #1 - Marketing intelligence & consumer knowledge Consumer insights •Market monitoring •Consumer & influencer personas •Trend forecasting. #2 - Brand identity Positioning & concept •Strategic recommendations •Brand platform/ Brand book •Storytelling & Manifesto •Tone of voice & editorial plan. #3 - Brand experience & communication Communication platform •Ad campaign concepts •Co-branding & partnership strategies •Event & media activation propositions. #4 - Brand content Moodboards •Creative briefs for shooting & events •Talent sourcing •Layout creations •Copy-writing.

STRATEGIC PLANNER & SENIOR ACCOUNT MANAGER
Jul ‘12 - Apr ‘19
Wolkoff et Arnodin communication agency

Clients: Coca-Cola light x Jean Paul Gaultier, Marc Jacobs, Chanel beauty, L'Oréal, Yves Saint Laurent Museum, ELLE, Chantal Thomass, Sarenza, IFM, Cotélac, Leherpeur Paris, Louis Pion Watches, Herborist (Shanghai Jahwa Group)... Fields of missions: #1 - Marketing intelligence for markets & consumer knowledge •Focus group, interviews and workshops: conception of protocols. •Personas: definition of their typologies, references, behaviour and attitude, the whys + consumer journey and touch points. •Research and insights digging. •Market studies: benchmark & best practices of the direct and indirect competitors.

Languages
English
French
Location Preference
Open to relocation
Work Pattern
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Brest, France