Collaborated cross functionally to identify niche brands, markets and categories and build the brand portfolio
•Evaluated and calculated business viability through margins and discounts landing to r...

Myntra For Earth (Sustainable e-Store)
Strategized diversification approaches to enhance the store adding to the organization's sustainable activities
Built a Marketing campaign and coordinated w...

Executed backend activities for events increasing the visits on apparel page by 45%
•Coordinated with Inventory team to regulated stock levels leading to a customer return rate of 60%
•Negotiated m...

Researched small labels with attractive prices points to sell on the platform and initiated the onboarding process

Conceptualized and styled the SS' 19 print campaign for 5 Inhouse brands shooting on location and studio
•Coordinated with Client, Creative, Sourcing, Photography and Videography team
•Sourced for ...