Emma Louise Layla Berry

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Dweet
Available

Emma Louise Layla Berry

Marketing & Ecommerce Consultant

Current Location

London, UK

Emma Louise Layla is available for work

https://www.linkedin.com/in/emmalouiselaylaberry/

Data-driven marketer with 15 years' experience in international, multichannel marketing and ecommerce roles at luxury/ premium fashion, jewellery and beauty brands. Responsible for email & CRM, acquisition & partnerships, social media, paid & organic search, affiliates, branding, PR & events, and budget & team management.

  • Brands Emma Louise Layla has worked with
    • Astley Clarke
    • Latest in Beauty
    • PETIT BATEAU
    • Musto
    • EMMALOUISELAYLA.COM
    • Future Plc
  • Emma Louise Layla's past titles
    • Brand Consultant
    • Head Of Online Marketing
    • Marketing Director
    • E-Commerce Manager
    • Digital Marketing Manager
    • Blogger
    • Editorial Assistant
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

BRAND CONSULTANT

Self employed

Jun 2021 - Present

Working with premium/ luxury SMBs on digital strategy, marketing and ecommerce campaigns.

HEAD OF ECOMMERCE & MARKETING

Astley Clarke

May 2018 - Jun 2021

Managed a team of 7, overseeing all international ecommerce, marketing and PR activities, generating double or triple digit YOY growth across all major digital KPIs.

MARKETING DIRECTOR

Latest in Beauty

Sep 2016 - May 2018

Set the sales strategy, pricing and calendar, achieving +150% sales and +160% conversion rate YOY. Led the rebrand, new site and replatform project, and launched the subscription side of the business....

UK & US ECOMMERCE MANAGER

PETIT BATEAU

Sep 2013 - Aug 2016

Delivered double digit YOY growth (both traffic and revenue, on both sites) for 3 consecutive years. Defined the UK and US digital strategies, identified and implemented traffic and conversion optimis...

DIGITAL MARKETING MANAGER

Musto

Jun 2010 - Aug 2013

Established a segmented CRM database, developed a growth strategy, secured budget for acquisition, and quadrupled the database in 2 years. Managed all targeted lifecycle campaigns, generating +145% em...

  • Blogging

    (Advanced)

  • Copywriting

    (Advanced)

  • Influencer Marketing

    (Advanced)

  • Public Relations

    (Advanced)

  • Brand Marketing

    (Advanced)

  • Customer Relationship Management (CRM)

    (Advanced)

  • Content Creation

    (Advanced)

  • Retargeting

    (Advanced)

French

Work Proficiency

English

Native

Not specified.

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