Emma Louise Layla Berry
-
London, UK
Emma Louise Layla is available for work
Data-driven marketer with 15 years' experience in international, multichannel marketing and ecommerce roles at luxury/ premium fashion, jewellery and beauty brands. Responsible for email & CRM, acquisition & partnerships, social media, paid & organic search, affiliates, branding, PR & events, and budget & team management.
- Brands Emma Louise Layla has worked with
- Astley Clarke
- Latest in Beauty
- PETIT BATEAU
- Musto
- EMMALOUISELAYLA.COM
- Future Plc
- Emma Louise Layla's past titles
- Brand Consultant
- Head Of Online Marketing
- Marketing Director
- E-Commerce Manager
- Digital Marketing Manager
- Blogger
- Editorial Assistant
To be discussed
Open to Full time or Part time work
- Freelance Assignments
- Hourly Consulting
- Permanent Positions
BRAND CONSULTANT
Self employed
Jun 2021 - Present
Working with premium/ luxury SMBs on digital strategy, marketing and ecommerce campaigns.
HEAD OF ECOMMERCE & MARKETING
Astley Clarke
May 2018 - Jun 2021
Managed a team of 7, overseeing all international ecommerce, marketing and PR activities, generating double or triple digit YOY growth across all major digital KPIs.
MARKETING DIRECTOR
Latest in Beauty
Sep 2016 - May 2018
Set the sales strategy, pricing and calendar, achieving +150% sales and +160% conversion rate YOY. Led the rebrand, new site and replatform project, and launched the subscription side of the business....
UK & US ECOMMERCE MANAGER
PETIT BATEAU
Sep 2013 - Aug 2016
Delivered double digit YOY growth (both traffic and revenue, on both sites) for 3 consecutive years. Defined the UK and US digital strategies, identified and implemented traffic and conversion optimis...
DIGITAL MARKETING MANAGER
Musto
Jun 2010 - Aug 2013
Established a segmented CRM database, developed a growth strategy, secured budget for acquisition, and quadrupled the database in 2 years. Managed all targeted lifecycle campaigns, generating +145% em...
Blogging
(Advanced)
Copywriting
(Advanced)
Influencer Marketing
(Advanced)
Public Relations
(Advanced)
Brand Marketing
(Advanced)
Customer Relationship Management (CRM)
(Advanced)
Content Creation
(Advanced)
Retargeting
(Advanced)
French
Work Proficiency
English
Native
Not specified.
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