Emma Louise Layla is available for work
Data-driven marketer with 15 years' experience in international, multichannel marketing and ecommerce roles at luxury/ premium fashion, jewellery and beauty brands. Responsible for email & CRM, acquisition & partnerships, social media, paid & organic search, affiliates, branding, PR & events, and budget & team management.
To be discussed
Open to Full time or Part time work
Jun 2021 - Present
Working with premium/ luxury SMBs on digital strategy, marketing and ecommerce campaigns.
HEAD OF ECOMMERCE & MARKETING
May 2018 - Jun 2021
Managed a team of 7, overseeing all international ecommerce, marketing and PR activities, generating double or triple digit YOY growth across all major digital KPIs.
Latest in Beauty
Sep 2016 - May 2018
Set the sales strategy, pricing and calendar, achieving +150% sales and +160% conversion rate YOY. Led the rebrand, new site and replatform project, and launched the subscription side of the business....
UK & US ECOMMERCE MANAGER
Sep 2013 - Aug 2016
Delivered double digit YOY growth (both traffic and revenue, on both sites) for 3 consecutive years. Defined the UK and US digital strategies, identified and implemented traffic and conversion optimis...
DIGITAL MARKETING MANAGER
Jun 2010 - Aug 2013
Established a segmented CRM database, developed a growth strategy, secured budget for acquisition, and quadrupled the database in 2 years. Managed all targeted lifecycle campaigns, generating +145% em...
Customer Relationship Management (CRM)