Dynamic professional with extensive experience in merchandising, buying, and customer service within the fashion and retail sectors. Demonstrated expertise in managing international markets, analyzing sales data, optimizing stock performance, and driving strategic decisions to align with brand objectives. Passionate about product innovation and customer insights, with a strong background in e-commerce, retail operations, and cross-functional collaboration. Proven ability to adapt and excel in multicultural environments.
Collection Definition: Collaborated with the design and product teams to develop assortments aligned with the brand identity and market demands. Purchasing Planning: Managed budgets and selected collections in line with the brand's image and market trends. Performance Analysis: Monitored sales and stock turnover to optimize orders and improve profitability. Product Management: Oversaw assortment processes, ensuring a balanced product mix to meet customer needs. Operational Support: Maintained close contact with retail stores to ensure alignment with company strategies and efficient stock management.
Buying Management: Oversaw purchasing for retail, franchising, and e-commerce channels to ensure cohesive assortment strategies. Stock Management: Handled inventory control, including replenishments, merchandise transfers, and markdown strategies. Sales Monitoring and Analysis: Conducted product performance analysis, tracked sales trends, and prepared detailed weekly reports. Product Training and Store Visits: Provided product training to store staff and conducted regular store visits to ensure alignment with merchandising strategies.
Customer Service for Retail Stores: Provided dedicated support to retail stores, ensuring seamless communication and issue resolution. Product Allocation and Merchandise Flow Management: Oversaw product assignments to the retail channel and coordinated merchandise flows to boutiques worldwide and regional warehouses. Cross-Functional Collaboration: Worked closely with Buying, Merchandising, Production Planning, and regional teams to ensure product availability in all boutiques globally at the right time. Shipment and Arrival Reporting: Monitored and reported on the progress of shipments and merchandise arrivals across various regions to maintain transparency and efficiency. After-Sales Service: Delivered exceptional post-sales support to address customer needs and maintain brand loyalty.
Assisted the product department in supplier communications and website updates. Gained valuable international exposure and improved language skills through collaboration with local and global teams.
Managed orders flow and coordination with companies Built and maintained relationship with clients and partner companies Monitoried and analysed seasonal turnover
Handlesd orders for Havaianas brand Fostered and managed client relationship Provided support to sales agents