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Open to Permanent
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Yareli Parra Mora

Travel & Food Journalist | SEO Writer | Social Media Manager
Portfolio website
About

With a Bachelor's Degree in Tourism and Hospitality Administration, my academic foundation gave me a comprehensive understanding of the tourism industry, cultural management, and the creation of enriching travel experiences. This background seamlessly connects with my work as a Travel & Food Journalist, where I explore the cultural roots of cuisine and share authentic travel experiences. My education has equipped me with the skills to craft engaging narratives that not only highlight destinations but also emphasize the cultural and gastronomic heritage of the places I explore. Additionally, my expertise as a Social Media Manager allows me to integrate strategic digital marketing practices into my storytelling, enhancing brand engagement and audience connection in the tourism and gastronomy sectors.

Previous Brands
Devour Tours
Metro, SRL
Travel for Food Hub
Personal blog www.wanderingandtasting.com
Tibylo
Cook Concern
Profesional independiente
Let's go to DR
Grupo Regalii
Instituto de Investigaciones Quimicas y Tecnologias Aplicadas
Universidad Abierta para Adultos, UAPA
Ecotours
Blau Natura Park Hotel and Spa
COPRECUH
Work Experience
Freelance Travel and Food Journalist
Aug ‘22 - Now
Devour Tours

- Write engaging travel and food articles, with a focus on uncovering the cultural significance behind local dishes and experiences in Italy and Europe. - Collaborate with the marketing team to create content that resonates with Devour’s target audience, highlighting authentic culinary journeys and unique travel experiences. - Use SEO strategies to ensure content ranks highly in search engines, attracting a broader audience.

Tourist reception, Municipality of Lucca
May ‘21 - Jul ‘21
Metro, SRL

Travel and Food Writer
Apr ‘21 - Aug ‘21
Travel for Food Hub

Founder / Travel and Food Journalist
May ‘20 - Now
Personal blog www.wanderingandtasting.com

- Founder and lead writer of Wandering & Tasting, a blog focused on deep explorations of food, culture, and travel experiences. - Managed all aspects of content creation, including writing, photography, and social media, to grow the blog’s readership. - Designed and implemented a comprehensive content strategy to align blog themes with audience interests, maximizing engagement and retention. - Leveraged SEO strategies, including keyword research and analytics-driven content optimization, to increase organic traffic and visibility.

Author of tourist itineraries
Mar ‘20 - Nov ‘20
Tibylo

Create tourist itineraries of Italy.

Freelance Editor
Dec ‘19 - Aug ‘20
Cook Concern

- Research and contact the most important personalities in the world of gastronomy for an interview. - Interviewed chefs and culinary experts to write insightful articles on gastronomic trends, showcasing innovative approaches to traditional dishes. - Created content that explored the evolution of regional cuisines, with a focus on Italy’s rich culinary heritage.

Social Media Manager
Aug ‘17 - Now
Profesional independiente

As a Freelance Social Media Manager, I specialize in crafting engaging and visually appealing content for travel and food brands, helping them build a strong presence across multiple platforms. I collaborate closely with clients to develop data-driven strategies that increase audience engagement and improve brand visibility. Key Responsibilities & Achievements: - Content Creation & Strategy: Developed and executed social media strategies across platforms such as Instagram, Facebook, and Pinterest for travel and food brands, resulting in a 25% increase in engagement. - Visual Content: Created compelling visuals, including photos, reels, and short videos, that reflect each brand's unique identity and attract their target audience. - Social Media Growth: Increased followers and interaction rates by curating targeted content aligned with current trends in travel and gastronomy. - Community Engagement: Managed and fostered online communities by responding to comments and messages, ensuring active interaction and loyalty to the brand. - Analytics & Optimization: Regularly analyzed social media metrics to identify high-performing content and refine strategies, resulting in a significant boost in organic reach. - Brand Consistency: Ensured brand voice and aesthetics were maintained consistently across all posts and campaigns, contributing to cohesive messaging and audience trust.

Collaboration Travel and Food Writer
Aug ‘16 - Sep ‘16
Travel for Food Hub

Travel writer
Mar ‘16 - Mar ‘21
Let's go to DR

-Promotion management of destinations and tourist business. -Writing and editing articles from the Dominican Republic on the web https://www.linkedin.com/redir/suspicious-page?url=www%2eletsgotodr%2ecom%2e

Blog Writer
Feb ‘14 - Apr ‘15
Grupo Regalii

Write culture articles about Dominican Republic.

Administration Manager
Apr ‘12 - Mar ‘19
Instituto de Investigaciones Quimicas y Tecnologias Aplicadas

- Business planning, finance. - Handling accounts payable-receivable. - Recruiting employees. - Budget development. - Payroll processing. - Monitor cost reduction. - Evaluate employee performance.

Assistant Director Of Research
Sep ‘10 - Apr ‘12
Universidad Abierta para Adultos, UAPA

Travel Agent
Jul ‘09 - Jul ‘10
Ecotours

- Travel consulting - Booking flights, hotels, or travel packages. - Providing clients with information about their trip. - Planning and organizing vacation trips for individuals, families, or groups.

Receptionist
May ‘08 - Aug ‘08
Blau Natura Park Hotel and Spa

- Check in and check out - Guest support - Booking - Reception of clients requests during stay

Administrative Assistant
Sep ‘04 - Apr ‘08
COPRECUH

- Office support/ reception activities - Organize and schedule meetings - Prepare professional communications - Administer petty cash according to established procedures - Prepare accurate bank reconciliations and deposits

Languages
English
French
Italian
Spanish
Education & Training
Agenzia Formativa Zefiro - Lucca, Italia
‘20 - ‘21
PRO-MUOVI
CPIA Lucca, Italy
‘19 - ‘21
Course
John F. Kennedy Institute of Languages
‘16 - ‘17
English course
Alliance française
‘11 - ‘12
Course
Universidad Dominicana O&M
‘05 - ‘09
Bachelor's degree
55100 Lucca, Province of Lucca, Italy