Marco Cinelli



Marco Cinelli

Country Manager | Sales Director | Driving Growth Across Countries | Retail | Wholesale | E-commerce | Business Development

Current Location

Lugano, Switzerland

Marco is available for work

I am a senior director with a wide international experience in retail, travel retail, outlets, wholesale, e-commerce and business development in fashion and luxury industry.

I held successfully senior roles across Europe (Italy, Russia, Germany, Poland, Czech Republic, Hungary, Belgium, Slovakia, Balkans, France & The Netherland) with full accountability for P/L, managing teams of up to 360 members, 3000+ sales areas and 100+ retail stores.

I have an enthusiastic, proactive and self-starter attitude, very passionate about achieving results leveraging motivated and professional teams able to create unforgettable brand experiences providing outstanding customer service.

‣ Financial planning, sales forecasting and profit analysis
‣ Excellent communicator to all levels of stakeholders
‣ Operation management: multisite retail and wholesale
‣ Omni-channel integration and sales efficiency management (various retail formats & formulas, different technologies and selling methods)
‣ Team training, development & coaching in multicultural environments both in B2C & B2B
‣ Assortment planning and management with focus on inventory shrinkage control and optimisation
‣ Merchandising, planning, allocation & visual merchandising
‣ Analytical approach and quick to translate numbers into action plans, and execute them
‣ Business developing for new markets entry strategies
‣ Experienced in negotiating real estate contracts for primary locations
‣ Deep knowledge of Central & Eastern European fashion market
‣ Development and implementation of successful crisis management solutions
‣ Managing and implementing of MARCOMS programmes consistent with corporate objectives

Specialties: Czech Republic, Slovak, Hungary, Russian Federation, Germany, Belgium, Italy, Retail, Business Development, Fashion, Start Up, Budgeting, Marketing & Sales, Store Management, Retail Management, Sourcing, B2B, B2C, VM, Visual Merchandising, Real Estate, Marketing, CRM, Retail Operations, Wholesale Operations, Business Planning, KAM, Key Account Management, Crisis Management, Underwear, Omnichannel Strategy.

  • Brands Marco has worked with
    • Sbw Stefano Braga Watches
    • Esprit
    • Transmec Group
    • Sabbatical & Travel
    • Calzedonia Group
  • Marco's past titles
    • Director
    • Head of Sales
    • Strategy Management Consultant
    • Board Member
    • Freelance
    • Country Director
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions
  • Hourly Consulting

Sales & Marketing Director

Sbw Stefano Braga Watches

Apr 2021 - Present

First external Sales & Marketing Director in the start up, building up a global multi-channel distribution strategy
Seeking new partners and already secured distribution contracts in 4 new markets Def...

Head Of Sales Bodywear


Jan 2017 - May 2018

Designed a new commercial partnership for multi label accounts
Managed partnerships agreement with key accounts (Kaufhof, Karstadt, Amazon, Zalando) Trained the team to a more customer-centric approac...

Global Channel Strategy Manager Bodywear


Mar 2014 - Feb 2017

Aligned bodywear strategy across all distribution channels
Merged bodywear retail and trade marketing strategy with Esprit global marketing strategy Optimised merchandising and allocation strategy

Senior Manager and Executive Board member

Transmec Group

Nov 2011 - Dec 2013

Defined the strategic plan 2012-2015
Redesigned the Group organisational structure
Developed and implemented market entry strategy in Russia, Byelorussia and Kazakhstan (established local subsidiary c...

Global Traveller

Sabbatical & Travel

Jan 2011 - Nov 2011

Sabbatical Leave
travelled around the globe

  • Management


  • Retail


  • Strategy


  • Start-ups


  • Sales Management


  • Business Development


  • Strategic Consulting


  • Business Strategy




ESADE Business School

Executive Maste

Marketing and Sales

2008 to 2009

SDA Bocconi

Executive Master

Marketing and Sales

2008 to 2009

Università Bocconi

Business and Economics

Business and Economics

1993 to 2001

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