I am a senior director with a wide international experience in retail, travel retail, outlets, wholesale, e-commerce and business development in fashion and luxury industry.

I held successfully senior roles across Europe (Italy, Russia, Germany, Poland, Czech Republic, Hungary, Belgium, Slovakia, Balkans, France & The Netherland) with full accountability for P/L, managing teams of up to 360 members, 3000+ sales areas and 100+ retail stores.

I have an enthusiastic, proactive and self-starter attitude, very passionate about achieving results leveraging motivated and professional teams able to create unforgettable brand experiences providing outstanding customer service.

‣ Financial planning, sales forecasting and profit analysis
‣ Excellent communicator to all levels of stakeholders
‣ Operation management: multisite retail and wholesale
‣ Omni-channel integration and sales efficiency management (various retail formats & formulas, different technologies and selling methods)
‣ Team training, development & coaching in multicultural environments both in B2C & B2B
‣ Assortment planning and management with focus on inventory shrinkage control and optimisation
‣ Merchandising, planning, allocation & visual merchandising
‣ Analytical approach and quick to translate numbers into action plans, and execute them
‣ Business developing for new markets entry strategies
‣ Experienced in negotiating real estate contracts for primary locations
‣ Deep knowledge of Central & Eastern European fashion market
‣ Development and implementation of successful crisis management solutions
‣ Managing and implementing of MARCOMS programmes consistent with corporate objectives

Specialties: Czech Republic, Slovak, Hungary, Russian Federation, Germany, Belgium, Italy, Retail, Business Development, Fashion, Start Up, Budgeting, Marketing & Sales, Store Management, Retail Management, Sourcing, B2B, B2C, VM, Visual Merchandising, Real Estate, Marketing, CRM, Retail Operations, Wholesale Operations, Business Planning, KAM, Key Account Management, Crisis Management, Underwear, Omnichannel Strategy.