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Marco Cinelli

Country Manager | Sales Director | Driving Growth Across Countries | Retail | Wholesale | E-commerce | Business Development
About

I am a senior director with a wide international experience in retail, travel retail, outlets, wholesale, e-commerce and business development in fashion and luxury industry. I held successfully senior roles across Europe (Italy, Russia, Germany, Poland, Czech Republic, Hungary, Belgium, Slovakia, Balkans, France & The Netherland) with full accountability for P/L, managing teams of up to 360 members, 3000+ sales areas and 100+ retail stores. I have an enthusiastic, proactive and self-starter attitude, very passionate about achieving results leveraging motivated and professional teams able to create unforgettable brand experiences providing outstanding customer service. ‣ Financial planning, sales forecasting and profit analysis ‣ Excellent communicator to all levels of stakeholders ‣ Operation management: multisite retail and wholesale ‣ Omni-channel integration and sales efficiency management (various retail formats & formulas, different technologies and selling methods) ‣ Team training, development & coaching in multicultural environments both in B2C & B2B ‣ Assortment planning and management with focus on inventory shrinkage control and optimisation ‣ Merchandising, planning, allocation & visual merchandising ‣ Analytical approach and quick to translate numbers into action plans, and execute them ‣ Business developing for new markets entry strategies ‣ Experienced in negotiating real estate contracts for primary locations ‣ Deep knowledge of Central & Eastern European fashion market ‣ Development and implementation of successful crisis management solutions ‣ Managing and implementing of MARCOMS programmes consistent with corporate objectives Specialties: Czech Republic, Slovak, Hungary, Russian Federation, Germany, Belgium, Italy, Retail, Business Development, Fashion, Start Up, Budgeting, Marketing & Sales, Store Management, Retail Management, Sourcing, B2B, B2C, VM, Visual Merchandising, Real Estate, Marketing, CRM, Retail Operations, Wholesale Operations, Business Planning, KAM, Key Account Management, Crisis Management, Underwear, Omnichannel Strategy.

Previous Brands
Calzedonia Group
Esprit
Sabbatical & Travel
Sbw Stefano Braga Watches
Transmec Group
Starpool srl
PELSO
Work Experience
Export Manager
Jul ‘23 - Now
Starpool srl

• Defining consolidation and expansion strategy across European countries (20+) coordinating local distributors. • Building up internal and external sales structures, sourcing, hiring and training them. • Creating, developing and optimising different tools to support sales (training material, sales material for distributors and sales managers, KPIs dashboards and control charts). • Operations optimisation. Main Projects: • Developing UK market with the short term goal to establish a direct subsidiary with a new concept of active showrooms (day spa). • Setting up France new partners network • Optimising area EBITDA. • To strength partnerships with global hotel players (Accor, Hilton, Bulgari, Mandarin Oriental…) and top tier architects.

Sales Director
May ‘22 - Dec ‘22
PELSO

• Building up internal and external sales structures, sourcing, hiring and training them. • Creating, developing and optimising all the tools to support sales (in-store marketing and training material, sales material for agents, distributors and sales managers, KPIs dashboards and control charts). • Assortment planning and Inventory optimisation.

Sales & Marketing Director
Apr ‘21 - Dec ‘22
Sbw Stefano Braga Watches

First external Sales & Marketing Director in the start up, building up a global multi-channel distribution strategy Seeking new partners and already secured distribution contracts in 4 new markets Defining a new consistent marketing strategy for physical and digital touch points

Head Of Sales Bodywear
Jan ‘17 - May ‘18
Esprit

Designed a new commercial partnership for multi label accounts Managed partnerships agreement with key accounts (Kaufhof, Karstadt, Amazon, Zalando) Trained the team to a more customer-centric approach Created a standardised return policy Optimised Customer Service

Global Channel Strategy Manager Bodywear
Mar ‘14 - Feb ‘17
Esprit

Aligned bodywear strategy across all distribution channels Merged bodywear retail and trade marketing strategy with Esprit global marketing strategy Optimised merchandising and allocation strategy Improved the product mix and price structure Rolled out new Never-Out-Of-Stock assortment management system for all the channels Launched new product concepts

Senior Manager and Executive Board member
Nov ‘11 - Dec ‘13
Transmec Group

Defined the strategic plan 2012-2015 Redesigned the Group organisational structure Developed and implemented market entry strategy in Russia, Byelorussia and Kazakhstan (established local subsidiary company, led staff recruitment and managed sales campaign) Established a new global sales department (30 sales representatives) Led the implementation of sales and CRM reporting systems Managed top key accounts (Paul Smith, Technogym, Ferrari, Emilio Pucci, Nike) Led the global marketing strategy and defined a new coordinated brand image

Global Traveller
Jan ‘11 - Nov ‘11
Sabbatical & Travel

Sabbatical Leave travelled around the globe

Country Manager Russian Federation, Czech Republic, Slovakia & Hungary
Jun ‘01 - Dec ‘10
Calzedonia Group

Developed and executed market entry strategies (Czech Republic, Slovakia, Hungary) Built, trained and managed local teams. Implemented successful crisis management / turnaround strategy (Russian Federation) 100+ stores opened and managed in 4 different countries Implemented franchising project in Russian Federation and Czech Republic Defined standard reports for sales, marketing, financial and administrative areas Managed countries structure of 20+ direct reports and 350+ store-based employees Set up successfully Local Training Program

Languages
English - Fluent
Education & Training
ESADE Business School
‘08 - ‘09
Executive Maste
Marketing and Sales
SDA Bocconi
‘08 - ‘09
Executive Master
Marketing and Sales
Università Bocconi
‘93 - ‘01
Business and Economics
Business and Economics
Lugano, Switzerland