Over 18 years experience in international development within the fashion industry Multichannel development (Offline/Online - Franchisees/ Distributors/ Agents/ Departement stores/ Selective multibrands stores) International background - IFM Textile & Fashion Management Post Graduate - 360 vision, proactive, adaptable, intrepid, agile, caring & team leader
Executive board member Leading a team of 3 senior managers & 3 regional managers - Development of the Wholesale & B to B business worldwide (mulitbrands, departement stores, agent/ distributor, franchise partners & affiliates) - Management of the outlet stores network (21 stores / Sellout > 30M Euros) - Management of the flash sales events team
Successive management of Middle East/ Asia, Americas, Africa,/Balkans areas - Management (Online/Offline) of 30-50 stores per area - Sellin per area: 5 - 9M€ / Sellout per area: 15-30m€ - 360° monitoring: buyings, supply, finance, legal, architecture, VM, marketing & digital - Development of the network profitability (budgets, BP, P&L, OMP) & definition of the 3-5 years export strategy - Prospection, new franchisees project assessment, contract negotiations - Management of 2 area managers & supervising 2 ASS managers
Australian luxury ready to wear brand - Conducting US & UK market survey for Manning Cartell & Lover - Identification of key stockists + key sales & PR agencies - Proposal of a 3 year business plan
- Management of a wholesale agency (High-end European brands) in Australia & New Zealand - Brands : Repetto, Jerome Dreyfuss, Chie Mihara, Marie Seguy, Redline, Jack Gomme, Les Petites, Soun - Sourcing best matching European brands - Development & management of a high-end distribution network of multi brands and department stores - Wholesale account management, negotiation - Establishment and follow up of a strong marketing & PR strategy per brand - Business plan and seasonal budgets & reports to brands HO
- Developing new market shares worldwide through renowned boutiques & department stores - Sourcing & managing a network of sales & PR agents in USA, UK, HK - Implementing a marketing strategy - Defining & achieving budgets - Organizing sales campaigns during NY, London, Paris, Sydney & Melbourne Fashion weeks - Monitoring sales performances in key retailers & Akira own stores - Managing a sales & logistics team & PR agents
- IFM post graduate work experience - Following up production & liaising with design team to respect deadlines - Establishing the VM plan - Analyzing KPIs in franchisees stores
Developing and running the marketing strategy Buying promotional items for West African subsidiaries Organising special events & direct marketing operations Conducting trade and competition studies for reporting to the Danish headquarters
- Sourcing & developing health-beauty product range - Negotiating terms & establishing retail prices - Analyzing KPIs - Participating to the chain image conception - Organizing promotional events & advertising campaigns
Develop a market study for the cosmetics habits of the Taiwanese