Tenacious, versatile and invariably pragmatic, I excel in my capacity to deal with people.
Inheriting a largely subordinate e-commerce wing of the business, I created a strategy that brought level focus on DTC with B2B. Building the digital team out, we replatformed, launched four additional websites, revamped our paid marketing approach, changed 3PL's to improve customer care and ultimately delivered 2X growth throughout my tenure.
I joined a newly created Trading department as one of two trading managers. My remit was Gymshark Europe and was tasked with building out a team to launch and manage multiple websites in growth territories. I was responsible for the P&L, digital marketing channels, web analytics and tech infrastructure. Forecasting was a crucial aspect of the role given the high turnover of stock and it was critical to ensure availability in multiple international warehouses.
Full accountability for the success of Myprotein in North and South America. In charge of trading strategy, budget, sales and e-commerce activity. A high-paced, trading based role that put intense onus of digital analytics, CX and CRO. Major focus in this role was around fast acquisition, using pricing levers to drive conversion, whilst also ensuring a retention strategy was in place to convert customers into order two and beyond.
Ownership of P&L, sales performance, growth and overall strategy for both Myprotein USA and Canada. Management of all territory channels, defining strategy for PPC, Affiliates, SEO and Social, while also maintaining constant communication with Warehouse, logistics, NPD and all other business aspects.
Country Manager/Trader for Myprotein Canada
Marketing and Sales intern in a fully francophone office in Paris. Post included the stratregic analysis and discovery of target markets, alongside the innovation of marketing tools to boost sales and fundamentally enhance brand reputation. The post demanded: -full linguistic competence in French and on occasion, Spanish. -Understanding of technology and internet based tools- Word/Powerpoint/Paint/Excel etc. -Competence in EN/FR translation and assisting other team members in idiomatic/nuance translation -High aptitude in Presentation, Conference call and interpersonal relations.
Part of a high intensity construction team, producing mechanically engineered industrial tools and organising the shipping, reception, delivery and audit of a variety of items worldwide. Role required flawless organizational competency and capacity to work under significant pressure from management and buyers.
Charged with the management and strict organization of the warehouse and its frozen, fresh and ambient produce, performing daily stock counts and hygiene checks to optimize the day to day runnings of the backstage section of the store. Given the responsibility as a keyholder, the role also consisted of the opening and closing of the branch, demanding faultless punctuality at both extremely early and late hours.
This post, fulfilled whilst completing my A levels, was my first insight into the management, organization and structure of major client facing businesses with a significant and prestigious reputation to preserve. Role included stock checks, ticketing and hygiene assurance, maintaining fundamentally the respected and reliable image of the brand.