Alexandra Trivi

Reporting & analyse • Analyses ad hoc de la performance du réseau officiel • Suivi de l’activité et des actions de pilotage • Préparation et analyse des rapports pour les visites marchés et suivi de plan d’action pour optimiser les ventes des boutiques Database merchandising • Suivi et mise à jour des évolutions du réseau officiel • Participation à la réflexion sur les outils 360 Guidelines merchandising • Participation à la gestion de l'offre produit et boutique (définition des assortiments par type de boutique et formalisation de l’assortiment par cluster) • Suivi et analyse de la mise en place des guidelines (révision du model stock par boutique/transferts intra et inter zones) Showroom • Identification et coordination de la préparation opérationnelle des showrooms et de leur contenu (agenda, présentation des produits, ateliers, etc.)

BAGS, SMALL LEATHER GOODS, BELTS, BAG ACCESSORIES & CAPS SPRING 23 (267 skus), SUMMER 23 (298 skus) & FALL 23 (297 skus) - Monitor and support the development of collections alongside the Studio and the Development team - Preparing the documents and tools for the monitoring of the collection (Collection plans, Modelarios, Overviews, Line List, Price list...) - Preparing the documents and tools for showroom (Brief, Material swatchbooks...) - Participation in all stages of development of collections (trend research, benchmarks, studio brief, launch plan, PLM launches, communication with manufacturers, reception of prototypes) - Helping with definition of price targets (Price mappings, pyramid mappings) - Coordination with e-com team (shooting guidelines, coordination of 360° shooting) - Competitor analysis regarding prices, trends, products, communication

MEN & WOMEN'S RTW EMBROIDERY COLLECTIONS: - Management of the codification and creation of article files on PLM - Follow-up and control of the product reference system - Launching of prototypes with the fashion designers - Steering of sample orders - Follow-up of price targets with the designers - Management of fabric/supply allocations for the models and coordination of shipments to the suppliers - Participation in technical reviews - Updating of the various collection follow-up supports: boards / collection plans - Management of samples: verification of the conformity of the models, product labelling, etc. - Management and follow-up of sample invoices

MEN & WOMEN'S SHOES & LEATHER GOODS - Coordination with Merchandising for priority products and accessories - Analysis of the collection's performance following buying sessions by zone and by country - Management and coordination of press kit orders - Definition and implementation of the animation strategy in autonomy in order to renew excitement around the iconic products - Development of marketing and sales tools: 360° calendar, training books, product reports, etc. - Coordination of marketing shootings

- Analysis of the performance of the women's footwear category - Participation in the development of collections - Management of sketches and photos during product development - Participation in the setting up of the sales showrooms - Product selection for communication - Realization of showroom sales tools (product catalog, line list, material swatchbook...) - Reception and follow-up of prototypes during the showroom (product inventory) - Competitor analysis regarding prices, trends, products, communication

- Project manager for the redesign of the website (Wordpress) - Sales analysis - Realization of the sales pitch - Realization of communication supports (press releases, posters, programs) - Follow-up and realization of advertisements, catalogs and POS - Creation of newsletters (Mailchimp) - Creation of content for social networks (Facebook and Instagram) - Organization of press events - Impulse and follow-up of press reviews - Elaboration of the press reviews - Management of press kits