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Lusine Mkrtchyan

Senior Director, Product Development, Sourcing, and Production
About

Accomplished leader and expert with over 15 years in Product Development, Sourcing, and Production in the apparel industry. Strong technical and working knowledge of product construction, manufacturing, material development, quality control, and compliance. In my current role, I oversee product development and production from ideation to launch, collaborating with design, sales, and production to ensure that product is designed and manufactured to meet customer needs, quality standards, and company goals. I manage and strategize product development calendars and deliverables, cultivate and manage relationships with vendors, mills, factories, and leverage my proficiency with PLM Centric system to streamline workflows and optimize costs.

Previous Brands
Spruce HANSCOOL MagnLens
Magnlens
HANSCOOL
PremierSource.co
Simply Sporty
NBC Universal
Citigroup
Velvet PR
Ford Motor Company
Work Experience
Senior Director, Product Development and Production
Feb ‘20 - Mar ‘25
Spruce HANSCOOL MagnLens

Director, Product Development and Production
Feb ‘20 - Mar ‘25
Magnlens

Director, Product Development and Production
Feb ‘20 - Feb ‘23
HANSCOOL

CEO
May ‘16 - Feb ‘20
PremierSource.co

Responsible for overseeing all aspects of the business, from development to production, prospecting to sales and marketing. I led a team of designers, pattern makers, cutters, sewers, and other production experts to ensure that the company's products are of the highest quality and meet customer needs and expectations.

CEO
Jan ‘10 - Apr ‘16
Simply Sporty

Led company's strategic direction, growth, and profitability. I oversaw all aspects of the business, from product development and licensing to sales and marketing, and ensured that the company's products and brand are represented in a positive and successful manner.

Marketing Manager, Digital & Multimedia
Jun ‘07 - Jan ‘10
NBC Universal

Business Banking Relationship Manager
May ‘06 - Dec ‘06
Citigroup

Senior Account Manager
Oct ‘05 - Apr ‘06
Velvet PR

Retail Marketing Territory Manager
May ‘00 - Sep ‘05
Ford Motor Company

Languages
Armenian
English
Education & Training
USC Marshall School of Business
B.S.
Greater Los Angeles, CA, USA