Versatile marketing and communications leader, with over 15 years of experience working at the intersection of brand, communication and culture in high-impact and fast-paced international brands. Proven track record to develop and execute creative strategies and campaigns including digital, media, brand and corporate communications. Passionate storyteller recognized for achieving strong results — both locally and globally — known for building trusted relationships across all levels of the business. open to work
BBLD Consultancy - PR & Communication projects Helping with the launch of a Design Agency
Senior leader for all Earned Media efforts, driving awareness, relevancy, heat and consumer interest through all third-party channels, including PR, influencers, VIPs & industry thought leaders, events. Responsible for setting up long term communication strategies, evolving consumer perception in line with TH Marketing objectives and brand purpose, and amplifying brand resonance on a global scale. Managing a team of 10 (Earned Media / Talents&VIP / Events) at TH HQ in Amsterdam and overseeing a network of 30+ agencies and in-house regional teams
PR/Communications: Managed and implemented seasonal and localised communications plans across EU markets, managing PR agencies. Marketing: Developed and implemented with local teams seasonal marketing strategies for South Europe Markets (Spain, France, Italy). PR & Marketing: Developed market entry strategies, building teams for new markets (Eastern Europe, Greece, Middle East and Africa). Opening of local flagship stores in Moscow, Tel Aviv and Dubai).
Developed marketing plans for the french market and implemented marketing activities for the network of 50 POS: Own and operated (including European Flagship Store on Champs Elysees), franchise partners and wholesale accounts (Galerie Lafayette, Printemps, Citadium): Retail Marketing, consumer events, CRM, In store customer experience, Guerilla/street marketing. Developed of partnerships with premium partners: Mercedes, Bang&Olufsen, Perrier- Jouët. Responsible for Training & Development for retail associates. Developed customised training programs and workshops. In charge of the induction program for all new associates. Conducted trainings for over 200 associates.