Experienced in analysing consumer trends and feedback, with a background in market research for major brands like L'Oréal. Skilled in understanding customer preferences and market demands, adaptable to dynamic retail environments. Fluent in French & English.
Analysis of ingredients and trends as part of customer projects (Unilever, L'Oréal, Colgate) within the Ingredients Management team, reporting & data processing Collaboration with Marketing teams
Within the Consumer Market Insights Teams at the Innovation Direction: • Visualisation & studies all brands (Consumer Products, L'Oréal Luxe, Dermatological Beauty, Professional Products), all categories (skin, make up, hair, fragrance) from internal and external data sources (market share mapping, top brands, top products) • Textual analysis on consumer reviews from a social media platform to highlight their feedback
Within the International Melting Paint team: • Analyzing multi-category European brand offerings and market trends (subsidiaries: Leroy Merlin, Zodio, Weldom, Bricoman, Alice Délice) • Sharing KPI with BUs & suppliers to show customer perceptions of the different brands through market research (quantitative, qualitative & societal information)