Alliyah Teh

• Development and implementation of visual identities for 4 brands, ensuring graphic and strategic consistency across all platforms • Creation of social media strategies tailored to the specific objectives and target audiences of each brand. • Setup of an all-in-one social media management tool (Agorapulse) • Writing and publishing content on 10 social media accounts and 3 websites • Spearheading digital campaigns for fundraising events, generating €62,000 in donations • Management of photo shoot and video production projects • Participation in events, field actions, and other initiatives to enhance the brands' online and offline presence • Creation of monthly reports on social media data (number of followers, engagement, impressions etc.)

• Reporting to the Global Digital Content, Advocacy, Social & Social Commerce Lead for the Dermatological Beauty division • Collaboration on 4 areas of expertise: Social & Consumer Care, as well as Social Commerce, Services & Innovation, SEO & Platforms and Advocacy & Influencer Marketing • Research, selection, and management of influencers, including defining budgets per influencer • Planning influencer posting schedules and coordinating influencer-related events • Coordination with external agencies and internal stakeholders (DMIs, zones & markets) • Analysis of digital KPIs: engagement rate, views, mentions, response rate for 50+ markets • Brainstorming on social media trends and campaigns (#MoisturizeLikeADerm) • Partnership with Tiktok and Youtube headquarters in Paris to create events for our brands with influencers • Collect and share social media platform updates on Instagram, Instagram Reels, TikTok, YouTube, YouTube Shorts, Twitter, Facebook, Pinterest Tools: Domo Business Intelligence Tool, Traackr influencer marketing platform, Sprinklr reporting insights dashboard, Malt freelancer platform, Microsoft Sharepoint

• Monthly delivery of the E-commerce turnover report for 5 big brands and 17 countries • Comparative analysis of E-Commerce Websites: Amazon, Zalando, Notino, etc. • Organisation of Amazon database with accurate, category, brand, ensuring compliance with Nielsen data • Analysis of key indicators of E-Commerce business • Gathering and sharing of best practices across Europe • Support brand E-Commerce managers on content and assortment • Competitive analysis of SAP (Sell-In) data • Partnership with global platforms like TikTok to boost eCommerce Sales • Brainstorming on E-Commerce Calendar Events (French Days, Black Friday, seasonal events, etc.)

• Analysis of 3 essential dashboards: Google Analytics, Facebook Business Manager, Semrush SaaS • Daily management and content creation for social media: Facebook, Instagram, LinkedIn • Increased the number of followers in Facebook (+59%), Instagram (+1035%) and LinkedIn (+298%) in 6 months = +157% in overall followers in 6 months • Increased audience reach by +1617% and number of views in Facebook by +293% in one month • Boosted social reach (+155%) and page views (+293%) in one month • Mastery of Wordpress: SEO, Backlinks from top-ranking yacht websites, Posts, Articles • Launched Mailchimp and Mail Merge marketing campaigns to 10,000+ contacts • Search for social media influencers in the yachting industry

• First intern in the administrative department • Spearheaded 2 projects for Huawei - Installation of the company gym and redecoration of the library area • Create company-wide administrative content using Canva and Microsoft Office (e-mail newsletters, how-to-guides, office posters) • Worked across different departments (IT, Public Relations, Accounts Payable) to ensure reliable and correct information flows throughout the system • Built and developed close and professional relationships with Huawei’s suppliers • Negotiation and management of supplier contracts to reduce costs of the company's expenses

• Execution of the business plan and marketing strategy (SWOT Analysis, competitor profile, target market profile) for my own retail company • Created digital posters and captions for the social media account (Instagram and Facebook for Business) • Promotion of products and points of sale (customer canvassing and development of distribution channels) • Financial management (cash management, balance sheet preparation, preparation of tax returns)

• Ran an online jewelry business with 90% gross profit margin on E-Commerce channels (Instagram & Shopee) for 3 years