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Saad Arshad Saeed

Fashion Ecommerce Manager
About

Market research and B2B customer success professional with 8 years in SAAS, FMCG and E-Commerce. Skilled at category growth, brand partnerships, and driving profitable growth through innovative digital and data-driven strategies. SIGNATURE ACHIEVEMENTS • Channel Development: Penetrated the HORECA market with 50 stores in the first 6 months. • Supplier Management: Partnered, onboarded and trained 75 sellers on the marketplace platform in 3 months.

Previous Brands
REM People
Eastern Products (PVT) Ltd.
Elabelz
mycart.pk
Yayvo
K-Electric
Work Experience
Product Sales - SaaS
Oct ‘23 -
REM People

• P&L Management: Cultivated 10 key account relationships, ensured alignment and achieved a 12% growth. • Market Expansion: Opened doors in North Africa and South Asia, partnering with 5 new brands in FMCG & Tech.

Commercial Manager
Jun ‘21 - Sep ‘23
Eastern Products (PVT) Ltd.

• Commercial Strategy: Launched the HORECA channel with 50% growth MoM. • Product Management: Improved brand availability and sales by 15% through dropship and warehousing. • Partnerships: Grew brand’s presence from zero to 5 platforms in the region.

Category Manager - Fashion & Beauty
Feb ‘21 - Apr ‘21
Elabelz

• P&L Management: Cultivated 20 key account relationships, ensured alignment and achieved a 20% volume growth. • Data Analysis: Conducted a targeted activation over 12 weak clusters, resulting in a 15% awareness and sales growth.

Paternity Leave
Feb ‘20 - Jan ‘21
Self employed

On a paternity leave, managing home, kids and wife :)

Commercial Lead - eCommerce
Apr ‘19 - Jan ‘20
Eastern Products (PVT) Ltd.

• Exceeding Sales Goals: Surpassed sales and KPIs targets across E-Com channel, setting a record with 10 tons in a year. • Salesforce Management: Coordinated with 250 distributors across Pakistan to own and manage the delivery process. • Data Analysis: Implemented a comprehensive framework that increased insights into customer preferences and behavior; led to a 40% boost in cross sell opportunities across products, enhancing revenue generation.

Marketplace Lead
Jan ‘18 - Mar ‘19
mycart.pk

• Stakeholder Management: Increased revenues by 20% through nurturing accounts and identifying new opportunities. • Strategy Consulting: Drove a 4% growth in baby and culinary category by generating data-driven insights from sales. • New Product Launch: 2-hour delivery for hygiene, snacks and beverage category, with 50% increase in order count.

Category Lead - Lifestyle
May ‘15 - Jan ‘18
Yayvo

• Business Development: Engineered the Partnership Package, onboarded more than 100 new sellers on platform. • Project Management: Led a team of 12 to deliver a 400M GMV, across 6 categories with 100,000 SKUs.

Manager – Marketing & Activation
Jun ‘09 - May ‘15
K-Electric

• Digital Strategy: Lead sales and branding efforts, establish digital and social media presence to achieve business growth. • Brand Activation: With over 500 B2C and B2B activations, our direct reach crossed 100,000 consumers.

Languages
Arabic - Basic
English - Fluent
Hindi - Fluent
Urdu - Native
Dubai - United Arab Emirates