Saad Arshad

Fashion Ecommerce Manager

A multi-lingual, senior digital & eCommerce lead with a successful track record in launching and optimizing ecommerce at national and international scale. Possessing a decade's experience in business development, category management, vendor management & operations, of which last four years were in a start-up environment of the e-commerce sector in a leadership role. Proven success in accelerating ecommerce growth and customer acquisition through compelling multi-channel campaigns and optimization initiatives with a data-driven approach.

Previous Brands
Eastern Products Pvt. Ltd. (An Fmcg Company)
Eastern Products Pvt. Ltd.
K-Electric (An Abraaj Capital Company)
Work Experience
Commercial Manager - ECommerce
Jun ‘21 - Now
Eastern Products Pvt. Ltd. (An Fmcg Company)

Key Responsibilities: ▪Helping the brand to increase their presence on multiple e-tailers across the country ▪Optimizing operations by using their distributors across cities as an Omni channel ▪Ensuring complete category assortment with depth is available on all platforms ▪Designing bundles and promotions specific to marketplace platforms ▪Planning and budgeting for UAE market launch ▪Working on the influencer campaign, to target a new audience and penetrate in the market

Category Manager – Fashion & Beauty
Feb ‘21 - Apr ‘21

Key Responsibilities: ▪Driving the P&L for the category business, responsible for the achievement of all business and category targets ▪Responsible for defining sales targets (revenue mix), product mix, channel partner numbers and mix, enablement tools, delivery and distribution across market segments ▪Ascertaining new/creative ways to enable the sales force to drive solution level sales ▪Providing specific inputs (features and functionality) to ensure that regional/country needs are met ▪Rendering forecasting and pricing input from category associated products, managing the product lifecycle (from cradle to grave) for all category products ▪Managing processes from product definition to end-of-life management of products including allocation and inventory management ▪Managing new product introductions for all products in the category space ▪Extending support on commercial management, proposal formulation, customer presentations, trade shows and ad hoc product trainings for the product category ▪In-house subject matter expert in defining go to market campaigns for the SMB segment

Commercial Lead – ECommerce
Apr ‘19 - Jan ‘20
Eastern Products Pvt. Ltd.

Achievements: ▪Built the tea portfolio on all e-platforms nationwide ▪Optimized the order fulfilment process with 200 distributors nationwide ▪Drove growth through strategic partnerships and alliances Key Responsibilities: ▪Played a key role in brand outreach and penetration across all media platforms, traditional and digital ▪Managed full campaign lifecycle and lead the brand recall and promotion initiatives within the region ▪Analyzed consumer behavior, deriving analytics and devised campaign strategies based on learnings obtained ▪Implemented Omni channel strategies across online platforms and tracking analytics to optimize performance ▪Negotiated margins, deals & year-round promotions with all e-tailers ▪Ensured revenue and expenditure were within the agreed target and budget allotted

Head of Marketplace
Jan ‘18 - Mar ‘19

Achievements: ▪Generated additional revenue streams by renting company assets to multiple brands ▪Launched private labels, end to end, including sourcing, branding and marketing Key Responsibilities: ▪Worked with and on-boarded all blue-chip brands in the FMCG category ▪Launched the marketplace model with five categories and more than 60,000 SKUs ▪Maintained a monthly gross margin of 6% for the grocery category ▪Worked on strategic partnerships and alliances with brands & payment partners

Category Manager - Lifestyle
May ‘15 - Jan ‘18

Achievements: ▪Launched "iDroid", a Chinese phone brand. Sold 10,000 units in six months ▪Executed and delivered on the idea of 'Superstore' - first e-grocery platform ▪Ensured a MoM increase of 10% in product assortment for the marketplace categories ▪Achieved gross sales of AED 12 MN during the "Black Friday" event of 2017 Key Responsibilities: ▪Successfully launched and executed the lifestyle category ▪Entered into alliances and partnerships with top consumer electronic goods companies ▪Monitored the yearly budget of the department and control expenditure to ensure optimal use ▪Negotiated annual commercial agreements and the commercialization of advertising spaces with the brands ▪Benchmarked current performance vs. the competition and the peer market ▪Identified the products with potential and researched for new products

Brand Manager
Jun ‘09 - Apr ‘15
K-Electric (An Abraaj Capital Company)

Achievement: ▪Reached out to more than 1 million consumers through BTL activities Key Responsibilities: ▪Managed the design and release of marketing material for services & PR activities ▪Played a key role in the corporate brand integration on electronic channels including digital platforms ▪Worked on the annual budget, for all off-line and online activities ▪Served as department editor for the company's monthly magazine

Arabic - Basic
English - Fluent
Hindi - Fluent
Urdu - Native
Location Preference
Open to relocation
Work Pattern
Employment Preference
Permanent Positions
Dubai - United Arab Emirates