Market research and B2B customer success professional with 8 years in SAAS, FMCG and E-Commerce. Skilled at category growth, brand partnerships, and driving profitable growth through innovative digital and data-driven strategies. SIGNATURE ACHIEVEMENTS • Channel Development: Penetrated the HORECA market with 50 stores in the first 6 months. • Supplier Management: Partnered, onboarded and trained 75 sellers on the marketplace platform in 3 months.
• P&L Management: Cultivated 10 key account relationships, ensured alignment and achieved a 12% growth. • Market Expansion: Opened doors in North Africa and South Asia, partnering with 5 new brands in FMCG & Tech.
• Commercial Strategy: Launched the HORECA channel with 50% growth MoM. • Product Management: Improved brand availability and sales by 15% through dropship and warehousing. • Partnerships: Grew brand’s presence from zero to 5 platforms in the region.
• P&L Management: Cultivated 20 key account relationships, ensured alignment and achieved a 20% volume growth. • Data Analysis: Conducted a targeted activation over 12 weak clusters, resulting in a 15% awareness and sales growth.
On a paternity leave, managing home, kids and wife :)
• Exceeding Sales Goals: Surpassed sales and KPIs targets across E-Com channel, setting a record with 10 tons in a year. • Salesforce Management: Coordinated with 250 distributors across Pakistan to own and manage the delivery process. • Data Analysis: Implemented a comprehensive framework that increased insights into customer preferences and behavior; led to a 40% boost in cross sell opportunities across products, enhancing revenue generation.
• Stakeholder Management: Increased revenues by 20% through nurturing accounts and identifying new opportunities. • Strategy Consulting: Drove a 4% growth in baby and culinary category by generating data-driven insights from sales. • New Product Launch: 2-hour delivery for hygiene, snacks and beverage category, with 50% increase in order count.
• Business Development: Engineered the Partnership Package, onboarded more than 100 new sellers on platform. • Project Management: Led a team of 12 to deliver a 400M GMV, across 6 categories with 100,000 SKUs.
• Digital Strategy: Lead sales and branding efforts, establish digital and social media presence to achieve business growth. • Brand Activation: With over 500 B2C and B2B activations, our direct reach crossed 100,000 consumers.