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Elena Rago

Merchandising Assistant | MSc in Fashion and Luxury Management
About

Passionate and detail-oriented professional with extensive experience in fashion merchandising and data analysis. Skilled in optimizing product assortments, analyzing sales trends, and driving strategic decisions to maximize revenue and customer satisfaction.

Previous Brands
Off-White
Valentino
Missoni
Work Experience
Merchandising Assistant
Jun ‘24 - Now
Missoni

• Cooperate in the seasonal collection brief, merchandising plan, pricing and margins strategy, capsules and commercial requests • Weekly reports and sell-in/sell-out analysis, collection trainings, market and competitors analysis, best sellers and collection reports • Sales campaign activities: showroom organization and samples set, catalogue and product codes check, sales materials and shots lists

Merchandising Assistant
Feb ‘23 - Aug ‘23
Off-White

Collection and Retail Merchandise • Preparation of merchandising brief for new collections • Market and competitors analysis, post sales campaign reports such as sell in and best sellers • Pricing and markdown strategy • Organization of the sales campaign and production of buying tools • Training manuals and presentations • Coordinate special projects and special capsules for both RTW than accessories

Retail Merchandising Planner
Mar ‘22 - Feb ‘23
Valentino

• Buying activities: performance and stock levels monitoring; prepare regular and ad hoc reports and analysis as daily sales analysis, stock and sales, best sellers and season to date reports • Carryover replenishment: daily replenishment of carryover items (Shoes, Leather goods, Jewels for Women’s and Men’s collections) • Allocations, pricing, consolidations and store managers requests

Languages
French
Inglese
Italiano
Spagnolo
Education & Training
LUISS Business School and Amsterdam Fashion Academy
‘21 - ‘22
Master of Fashion and Luxury Management
Universidad de Málaga
‘18 - ‘19
Exchange Program
Rose of York Language School London
‘16 - ‘16
IELTS Course
Luiss Guido Carli University
‘14 - ‘20
Laurea Magistrale LM in Business Law and Economics
Milan, Metropolitan City of Milan, Italy