Passionate and detail-oriented professional with extensive experience in fashion merchandising and data analysis. Skilled in optimizing product assortments, analyzing sales trends, and driving strategic decisions to maximize revenue and customer satisfaction.
• Cooperate in the seasonal collection brief, merchandising plan, pricing and margins strategy, capsules and commercial requests • Weekly reports and sell-in/sell-out analysis, collection trainings, market and competitors analysis, best sellers and collection reports • Sales campaign activities: showroom organization and samples set, catalogue and product codes check, sales materials and shots lists
Collection and Retail Merchandise • Preparation of merchandising brief for new collections • Market and competitors analysis, post sales campaign reports such as sell in and best sellers • Pricing and markdown strategy • Organization of the sales campaign and production of buying tools • Training manuals and presentations • Coordinate special projects and special capsules for both RTW than accessories
• Buying activities: performance and stock levels monitoring; prepare regular and ad hoc reports and analysis as daily sales analysis, stock and sales, best sellers and season to date reports • Carryover replenishment: daily replenishment of carryover items (Shoes, Leather goods, Jewels for Women’s and Men’s collections) • Allocations, pricing, consolidations and store managers requests