Noreen Mirza



Noreen Mirza

Creative consultant |UK and international experience |B2B and B2C sales + marketing Business strategy |GIA Gemmologist

Current Location

London, UK

Noreen is available for work

Inspired by my heritage and global travels I've turned the dream of my 9-year-old self into a reality as an award-winning jewellery designer. My bespoke creations have adorned celebrities, royalty, and heads of state e.g., Neha Kakkar, Dame Kelly Holmes, Sukki Singapora, and I’m mentored by Jimmy Choo and Michael Ward (MD of Harrods).

My designs have featured in the press (Professional Jeweller) (CMJ Company of Master Jewellers) (Richmond Guardian, Fresh Magazine), I’ve been a podcast guest for the Asian Women Achievement Awards (with Kim Rowell, ITN) and interviewed by Pakistani channels and Humans of Fuzia.

A strong global network enables me to negotiate product launches/placements and acquire brand ambassadors.

Contacts include individuals from Rolex, Yash Raj Films, Damas Jewellery, BBC, Équité, Bentley Motors, Knight Frank, and TV shopping channel owners (Gemporia, TJC).

I attend events e.g., AllBright Women, The Arab International Women’s Forum, charity gatherings at Clarence House with the Prince of Wales, House of Lords (In Dialogue with Women Leaders), Anand Mahindra awards, and have met the Mumbai British High Commissioner and Whoopi Goldberg (Windsor Castle).

I have an in-depth knowledge of jewellery production and am an expert in branding, marketing, and sales to generate revenue.

⭐Commissioned to design pendants for the Princess of Jordan and the Pink Shoe Club
⭐Developed a bangle for the Alzheimer's Association and a charm collection to present to Harrods
⭐Created uniform cufflinks for Roast Restaurant and jewellery concepts for the MBOB awards
⭐Founded 4 successful companies, sold 1 to an international PLC
⭐Successfully launched Shards of London jewellery in House of Fraser
⭐Secured accounts for Vinayak Jewels
⭐Increased sales at Mirza Accessories by a sale or return strategy, online brochure, and retail concessions
⭐Developed Studio Edge website contributing to £1M sales in year 1
⭐Presented Shards of London to Damas Jewellery, Middle East and Paris Gallery, Dubai
⭐Advises the Qatari royal family
⭐Introduced Boodles to the Qatar market
⭐Supported Ali Bin Ali on launches
⭐Innovative Woman of the Year, International Women of Excellence Awards 2008
⭐Nominated for Young Entrepreneur Award, Asian Women of Achievement Awards 2007

Undertaking philanthropic duties is important to me and I advocate for young individuals, particularly those from disadvantaged backgrounds. e.g., Board member and mentor for Mosaic (Prince’s Trust), public speaker and mentor for the Asian Women Achievement Awards. Connecting with people and bringing value to their lives is something I cherish.

I’d love to hear from you:

  • Brands Noreen has worked with
    • Noreen London
    • Shards of London Limited
    • Mirza Collection Ltd
    • studio edge
    • Abbeycrest PLC
    • Mirza Accessories
    • Harrods
  • Noreen's past titles
    • Principal Creative Director
    • Principal Creative Director
    • Co Managing Director
    • Creative Director
    • Creative Director
    • Creative Consultant
    • Owner
    • Retailer
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions

Founder & Creative Director

Noreen London

Jul 2019 - Present

Wanting to return to more high end jewellery, I founded Noreen London, a fine jewellery brand for high net worth individuals (HNWI).

Key responsibilities: Research and design, ethically sourcing of ...

Founder & Creative Director

Shards of London Limited

Mar 2011 - Jul 2019

Launched an online brand offering unique and beautifully crafted precious and semiprecious jewellery collections for women. Offering affordable luxury, I took the brand into major high street retailer...

Founder & Managing Director

Mirza Collection Ltd

Apr 2010 - Apr 2011

Designed bespoke diamond jewellery for high net worth individuals.
With cutting-edge craftsmanship, Mirza Collection used the finest natural diamonds, both rough and polished, offering clients modern...

Creative Director & Board Member

studio edge

Aug 2009 - Apr 2010

Studio Edge was an online jewellery boutique, specialising in showcasing new and talented jewellery designers and their collections. Studio Edge was a brand belonging to the Abbeycrest Plc Group, base...

Creative Director

Abbeycrest PLC

Aug 2009 - Apr 2010

Abbeycrest Plc was one of the world's leading designers, manufacturers and distributors of stamped and cast jewellery.

The company operated through those two divisions, employing world-class manufac...

  • Creative Consultation


  • Creative Design


  • Retail Sales


  • Presenter


  • ProPresenter


  • Ownership


  • Creative Concept Design


  • Non-Executive Director








Kingston University


2001 to 2004

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