Inspired by my heritage and global travels I've turned the dream of my 9-year-old self into a reality as an award-winning jewellery designer. My bespoke creations have adorned celebrities, royalty, and heads of state e.g., Neha Kakkar, Dame Kelly Holmes, Sukki Singapora, and I’m mentored by Jimmy Choo and Michael Ward (MD of Harrods). My designs have featured in the press (Professional Jeweller) (CMJ Company of Master Jewellers) (Richmond Guardian, Fresh Magazine), I’ve been a podcast guest for the Asian Women Achievement Awards (with Kim Rowell, ITN) and interviewed by Pakistani channels and Humans of Fuzia. A strong global network enables me to negotiate product launches/placements and acquire brand ambassadors. Contacts include individuals from Rolex, Yash Raj Films, Damas Jewellery, BBC, Équité, Bentley Motors, Knight Frank, and TV shopping channel owners (Gemporia, TJC). I attend events e.g., AllBright Women, The Arab International Women’s Forum, charity gatherings at Clarence House with the Prince of Wales, House of Lords (In Dialogue with Women Leaders), Anand Mahindra awards, and have met the Mumbai British High Commissioner and Whoopi Goldberg (Windsor Castle). I have an in-depth knowledge of jewellery production and am an expert in branding, marketing, and sales to generate revenue. CAREER HIGHLIGHTS ⭐Commissioned to design pendants for the Princess of Jordan and the Pink Shoe Club ⭐Developed a bangle for the Alzheimer's Association and a charm collection to present to Harrods ⭐Created uniform cufflinks for Roast Restaurant and jewellery concepts for the MBOB awards ⭐Founded 4 successful companies, sold 1 to an international PLC ⭐Successfully launched Shards of London jewellery in House of Fraser ⭐Secured accounts for Vinayak Jewels ⭐Increased sales at Mirza Accessories by a sale or return strategy, online brochure, and retail concessions ⭐Developed Studio Edge website contributing to £1M sales in year 1 ⭐Presented Shards of London to Damas Jewellery, Middle East and Paris Gallery, Dubai ⭐Advises the Qatari royal family ⭐Introduced Boodles to the Qatar market ⭐Supported Ali Bin Ali on launches ⭐Innovative Woman of the Year, International Women of Excellence Awards 2008 ⭐Nominated for Young Entrepreneur Award, Asian Women of Achievement Awards 2007 Undertaking philanthropic duties is important to me and I advocate for young individuals, particularly those from disadvantaged backgrounds. e.g., Board member and mentor for Mosaic (Prince’s Trust), public speaker and mentor for the Asian Women Achievement Awards. Connecting with people and bringing value to their lives is something I cherish. I’d love to hear from you: noreen@noreenlondon.com
Wanting to return to more high end jewellery, I founded Noreen London, a fine jewellery brand for high net worth individuals (HNWI). Key responsibilities: Research and design, ethically sourcing of stones and gold, creating samples, working with workshops all the way through the supply chain, sourcing of sustainable packaging, branding, visually designing website, storytelling, social strategy and content, presenting to HNWI, working with goldsmiths in Hatton Garden. • Sold Diamond engagement rings • Currently designing a bangle for the Alzheimer's Association • Designed a collection of charms to present to Harrods • Positive feedback on website and high-quality renders, from the CEO of Matches Fashion
Launched an online brand offering unique and beautifully crafted precious and semiprecious jewellery collections for women. Offering affordable luxury, I took the brand into major high street retailers and internationally online. Key activities: conducted market research, developed business plan and costings, created brand identity and brand collateral, developed, and wrote copy for the website, designed jewellery, collaborated with CAD and rendering company, liaised with manufacturing factories in China, created storytelling presentations to present to retailers e.g., Damas and Paris Gallery in Dubai, wrote and posted social media content, developed sustainable packaging. Attended jewellery trade shows around the world. Successfully pitched for the brand at House of Fraser Oxford St and House of Fraser Manchester.
Designed bespoke diamond jewellery for high net worth individuals. With cutting-edge craftsmanship, Mirza Collection used the finest natural diamonds, both rough and polished, offering clients modern yet classic design, utilising colour to add personality.
Project manages assignments: identifies client requirements; produces project estimates and plans; directs photo shoots; consults with vendors. As a creative consultant in the jewellery industry, I produce designs, layouts, and illustrations for a variety of communication materials (print and digital). I collaborate with directors, clients, and other stakeholders on ideas, alterations, budget, and deadlines. • Jewellery advisor to the Qatari royal family 2016-pres • Advised Vinayak Jewels, India on brand development leading to the opening of new accounts with international jewellery companies such as Pandora and Misoma • Introduced Boodles to the Qatar market 2017: set up and attended meeting with a top retailer to introduce Boodles; enabled Boodles to meet with the Qatari royal family and Ali Bin Ali owner to showcase their jewellery • Working with Ali Bin Ali 2017: spent time with the team in the showroom, looking at the product ranges to understand how it could become successful as an international brand in Doha • Designed cufflinks for uniform of staff at Roast restaurant in Borough Market
Abbeycrest PLC was a leading designer, manufacturer and distributor stamped and cast jewellery. As creative director, I was heading up the online platform (Studio Edge) that showcased new and talented designers and their collections, to be sold to the high street market. Key activities: research and development, defining market, design, costings, manufacturing, brand and marketing strategies, team management. • Online platform was successful and profitable • Youngest in team, only female on board
Designed & produced limited edition collections of shawls, handbags, shoes and jewellery which were targeted at retailers such as Harrods, Selfridges, Next, Tie Rack and Laura Ashley. • Rapidly Increased sales through a sale or return strategy, creating an online brochure (Jewellery by Mirza), and setting up four retail concessions • Introduced to the Princess of Jordan Princess Badiya who then commissioned me for a jewellery piece • Within the first year, business was acquired by internationally recognised jewellery PLC Abbeycrest. Following the buyout, appointed as Creative Director for Abbeycrest’s online jewellery boutique Studio Edge