Wanting to return to more high end jewellery, I founded Noreen London, a fine jewellery brand for high net worth individuals (HNWI). Key responsibilities: Research and design, ethically sourcing of stones and gold, creating samples, working with workshops all the way through the supply chain, sourcing of sustainable packaging, branding, visually designing website, storytelling, social strategy and content, presenting to HNWI, working with goldsmiths in Hatton Garden. • Sold £85k in engagement rings • Currently designing a bangle for the Alzheimer's Association • Designed a collection of charms to present to Harrods • Received positive feedback on website and high-quality renders, from the CEO of Matches Fashion
Launched an online brand offering unique and beautifully crafted precious and semiprecious jewellery collections for women. Offering affordable luxury, I took the brand into major high street retailers and internationally online. Key activities: conducted market research, developed business plan and costings, created brand identity and brand collateral, developed, and wrote copy for the website, designed jewellery, collaborated with CAD and rendering company, liaised with manufacturing factories in China, created storytelling presentations to present to retailers e.g., Damas and Paris Gallery in Dubai, wrote and posted social media content, developed sustainable packaging. Attended jewellery trade shows around the world. Successfully pitched for the brand at House of Fraser Oxford St and House of Fraser Manchester.
Designed bespoke diamond jewellery for high net worth individuals. With cutting-edge craftsmanship, Mirza Collection used the finest natural diamonds, both rough and polished, offering clients modern yet classic design, utilising colour to add personality.
As a creative consultant in the jewellery industry I would produce concepts, designs, layouts, and illustrations for a variety of communications materials for print, with particular expertise for producing for digital platforms. Present and produce new and innovative ideas for utilizing design in the digital space edit and refine designs and related art and text until a successful product is achieved. Collaborates with directors, clients, and others to discuss ideas, note any alterations, budget limitations, deadlines, etc. before beginning production of materials Works with printers to prepare itemized written estimates for clients including specifications related to, design, layout, and cost of project materials including, paper, ink, printing, and other vendor related costs, ensuring that financial resources are effectively utilised. Follow all department workflow and procedures for the editing, storage, transfer, and archiving of files. Initiate and art direct photo shoots to produce art for inclusion in designs. Show less
Studio Edge was an online jewellery boutique, specialising in showcasing new and talented jewellery designers and their collections. Studio Edge was a brand belonging to the Abbeycrest Plc Group, based in Leeds UK. I was responsible for building a new profit centre within the Abbeycrest Group, targeting mid - to high - end early adopters of fashion jewellery purchasing online. - Defined the target market and product signature appropriate to that market. - Designed the high quality transactional e-tailoring capability with an aggressive traffic and brand strategy. - Populated the site with an initial range (designed by me). - Grew the range, sales and profit thereafter by building representation further and commissioning new ranges and designers. Show less
Abbeycrest Plc was one of the world's leading designers, manufacturers and distributors of stamped and cast jewellery. The company operated through those two divisions, employing world-class manufacturing techniques, to develop a relevant generic collection as well as customer's exclusive lines in its own factory based in the North of Thailand. Offering an unrivalled breadth of services and expertise, Abbeycrest's services comprised of sales, design, rapid prototyping, manufacturing, and quality control; all fully supported by a dedicated customer service function throughout the entire supply process. The Group, recognized for its social and ethical engagement, was active in most of the major world jewellery markets, exporting worldwide direct from its own manufacturing facility and is easily accessed through either the ‘in-house' sales team or the sales contacts located in the key markets. Show less
Designed and produced limited edition collections of shawls, handbags, shoes, and jewellery targeted at Harrods, Selfridges, Next, Tie Rack, Marks and Spencer, and Laura Ashley. • Rapidly Increased sales through a sale or return strategy, creating an online brochure (Jewellery by Mirza), and setting up four retail concessions • Introduced to the Princess of Jordan Princess Badiya who then commissioned me for a jewellery piece • Within the first year, business was acquired by internationally recognised jewellery PLC Abbeycrest. Following the buyout, appointed as Creative Director for Abbeycrest’s online jewellery boutique Studio Edge