London, UK
Noreen is available for work
Inspired by my heritage and global travels I've turned the dream of my 9-year-old self into a reality as an award-winning jewellery designer. My bespoke creations have adorned celebrities, royalty, and heads of state e.g., Neha Kakkar, Dame Kelly Holmes, Sukki Singapora, and I’m mentored by Jimmy Choo and Michael Ward (MD of Harrods).
My designs have featured in the press (Professional Jeweller) (CMJ Company of Master Jewellers) (Richmond Guardian, Fresh Magazine), I’ve been a podcast guest for the Asian Women Achievement Awards (with Kim Rowell, ITN) and interviewed by Pakistani channels and Humans of Fuzia.
A strong global network enables me to negotiate product launches/placements and acquire brand ambassadors.
Contacts include individuals from Rolex, Yash Raj Films, Damas Jewellery, BBC, Équité, Bentley Motors, Knight Frank, and TV shopping channel owners (Gemporia, TJC).
I attend events e.g., AllBright Women, The Arab International Women’s Forum, charity gatherings at Clarence House with the Prince of Wales, House of Lords (In Dialogue with Women Leaders), Anand Mahindra awards, and have met the Mumbai British High Commissioner and Whoopi Goldberg (Windsor Castle).
I have an in-depth knowledge of jewellery production and am an expert in branding, marketing, and sales to generate revenue.
CAREER HIGHLIGHTS
⭐Commissioned to design pendants for the Princess of Jordan and the Pink Shoe Club
⭐Developed a bangle for the Alzheimer's Association and a charm collection to present to Harrods
⭐Created uniform cufflinks for Roast Restaurant and jewellery concepts for the MBOB awards
⭐Founded 4 successful companies, sold 1 to an international PLC
⭐Successfully launched Shards of London jewellery in House of Fraser
⭐Secured accounts for Vinayak Jewels
⭐Increased sales at Mirza Accessories by a sale or return strategy, online brochure, and retail concessions
⭐Developed Studio Edge website contributing to £1M sales in year 1
⭐Presented Shards of London to Damas Jewellery, Middle East and Paris Gallery, Dubai
⭐Advises the Qatari royal family
⭐Introduced Boodles to the Qatar market
⭐Supported Ali Bin Ali on launches
⭐Innovative Woman of the Year, International Women of Excellence Awards 2008
⭐Nominated for Young Entrepreneur Award, Asian Women of Achievement Awards 2007
Undertaking philanthropic duties is important to me and I advocate for young individuals, particularly those from disadvantaged backgrounds. e.g., Board member and mentor for Mosaic (Prince’s Trust), public speaker and mentor for the Asian Women Achievement Awards. Connecting with people and bringing value to their lives is something I cherish.
I’d love to hear from you: noreen@noreenlondon.com
Open to relocation
Open to Full-time work
Founder & Creative Director
Noreen London
Jul 2019 - Present
Wanting to return to more high end jewellery, I founded Noreen London, a fine jewellery brand for high net worth individuals (HNWI).
Key responsibilities: Research and design, ethically sourcing of ...
Founder & Creative Director
Shards of London Limited
Mar 2011 - Jul 2019
Launched an online brand offering unique and beautifully crafted precious and semiprecious jewellery collections for women. Offering affordable luxury, I took the brand into major high street retailer...
Founder & Managing Director
Mirza Collection Ltd
Apr 2010 - Apr 2011
Designed bespoke diamond jewellery for high net worth individuals.
With cutting-edge craftsmanship, Mirza Collection used the finest natural diamonds, both rough and polished, offering clients modern...
Creative Director & Board Member
studio edge
Aug 2009 - Apr 2010
Studio Edge was an online jewellery boutique, specialising in showcasing new and talented jewellery designers and their collections. Studio Edge was a brand belonging to the Abbeycrest Plc Group, base...
Creative Director
Abbeycrest PLC
Aug 2009 - Apr 2010
Abbeycrest Plc was one of the world's leading designers, manufacturers and distributors of stamped and cast jewellery.
The company operated through those two divisions, employing world-class manufac...
Creative Consultation
(Advanced)
Creative Design
(Advanced)
Retail Sales
(Advanced)
Presenter
(Advanced)
ProPresenter
(Advanced)
Ownership
(Advanced)
Creative Concept Design
(Advanced)
Non-Executive Director
(Advanced)
English
Fluent
Urdu
Fluent
Hindi
Fluent
Kingston University
BA(Hons)
2001 to 2004
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